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WHERE BUSINESSES GO TO GROW

COGO Digital Blend, September 2022

Welcome back to Digital Blend, featuring digital marketing tips and advice from experts who really know what they’re talking about!


WEB DESIGN

To gate or not to gate – In a world where email lists are king, here’s why you might want to ungate some of your content and make it freely available to everyone.

Tap into the power of blogging – Yes, even in 2022 it’s important to have a blog on your website to help generate leads.

The importance of A/B testing – Learning what your website visitors like and don’t like can be crucial to your business success.


OPTIMIZATION

Competitive analysis for local SEO – How to identify your top local competitors and determine what will outrank them on search engines.

Google’s powerful new tool – For businesses that have to answer the same questions over and over, this new Google business tool will be a game-changer.

Making your blog SEO-friendly – Six tips for blog post that will get Google’s attention.


TRAFFIC AND GROWTH

Start with a good domain name – If you’re just starting out, set yourself up for high-traffic success with the right domain name.

Growth vs traditional – Growth marketing is all the rage, but traditional still has its uses – here’s what separates the two approaches.

Key steps to social growth – Social media is treated like a dark art, but with these three key factors you can take control of these powerful marketing platforms.


JUST FOR FUN

Snickers makes NFL fans snicker – To amp up even more buzz around football season, Snickers has brought back its “Rookie Mistake of the Year” program to celebrate fans’ biggest blunders and missteps.


COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.

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