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# Website Design Agency | Digital Marketing Company | VA, MD, DC

## Sitemaps

- [XML Sitemap](http://cogointeractive.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [7 Ways to Help Your Local Business Appear in AI Search Results](http://cogointeractive.com/7-ways-to-help-your-local-business-appear-in-ai-search-results/) - Learn seven practical ways to improve local AI search visibility through reviews, third-party mentions, clearer website content, and stronger local authority.
- [Your Google Business Profile Is Probably Half Finished](http://cogointeractive.com/your-google-business-profile-is-probably-half-finished/) - Learn which trust signals help brands appear in AI search results and how expert content, third-party citations, and brand authority improve AI visibility.
- [Want AI Search Engines to Recommend Your Brand? Build These Trust Signals](http://cogointeractive.com/want-ai-search-engines-to-recommend-your-brand-build-these-trust-signals/) - Learn which trust signals help brands appear in AI search results and how expert content, third-party citations, and brand authority improve AI visibility.
- [AI Has Become Your Brand's First Impression: Here's How to Make It Count](http://cogointeractive.com/ai-has-become-your-brands-first-impression-heres-how-to-make-it-count/) - Learn how AI is reshaping brand reputation and discover practical strategies to improve your business visibility in AI search results, ChatGPT, and Google AI Overviews.
- [Why Businesses Need to Rethink SEO After TikTok’s Latest Update](http://cogointeractive.com/why-businesses-need-to-rethink-seo-after-tiktoks-latest-update/) - TikTok's latest update signals a major shift in how people discover businesses online. Learn why SEO now extends beyond Google, and how to improve visibility across social platforms and AI-powered search.
- [The Future of Local SEO: How to Prepare Your Business for AI Search](http://cogointeractive.com/the-future-of-local-seo-how-to-prepare-your-business-for-ai-search/) - Google's AI-powered search is changing how customers find local businesses. Learn how AI SEO, detailed business information, and trust signals can improve visibility, rankings, and lead generation.
- [The Biggest Web Design Mistakes We've Seen After 17 Years in Business](http://cogointeractive.com/the-biggest-web-design-mistakes-weve-seen-after-17-years-in-business/) - Learn why most small business websites drive visitors away, and learn the web design principles that improve trust, conversions, SEO, and user experience.
- [Why LinkedIn Is Now a Critical Part of Your SEO Strategy](http://cogointeractive.com/why-linkedin-is-now-a-critical-part-of-your-seo-strategy/) - LinkedIn is becoming a powerful SEO and AI search tool. Learn how long-form content, authority building, and thought leadership can improve online visibility and business growth.
- [5 Things Your Website Needs to Generate Leads, Not Just Traffic](http://cogointeractive.com/5-things-your-website-needs-to-generate-leads-not-just-traffic/) - Discover the 5 essential website features that turn traffic into real leads, including CTAs, mobile optimization, trust signals, site speed, and better contact options.
- [The Silent SEO Killer You Might Be Ignoring](http://cogointeractive.com/the-silent-seo-killer-you-might-be-ignoring/) - Learn what keyword cannibalization is, why it harms your SEO, and how to fix and prevent it with proven strategies to improve rankings and traffic.
- [The Future of Local Search: How AI Is Reshaping Visibility for Small Businesses](http://cogointeractive.com/the-future-of-local-search-how-ai-is-reshaping-visibility-for-small-businesses/) - AI is transforming local search, and your business needs to adapt to stay visible. Learn actionable strategies to improve rankings and attract more local customers.
- [Search Isn’t Just Google Anymore: Why Your SEO Strategy Needs to Evolve](http://cogointeractive.com/search-isnt-just-google-anymore-why-your-seo-strategy-needs-to-evolve/) - Learn how evolving search behavior across social media, video platforms, and AI tools is reshaping SEO—and what your business should do about it.
- [Are Your Social Media Posts Too Perfect? Here's Why That's a Problem](http://cogointeractive.com/are-your-social-media-posts-too-perfect-heres-why-thats-a-problem/) - Instagram’s algorithm is shifting toward authenticity over perfection. Learn why polished content is underperforming and how to create real, trust-building posts that drive engagement and sales.
- [Email Marketing in 2026: Smarter List Building for Real Engagement](http://cogointeractive.com/email-marketing-in-2026-smarter-list-building-for-real-engagement/) - Discover the top email marketing strategies for 2026, with smarter list-building tactics that drive real engagement.
- [How ChatGPT's Algorithm Changes Can Boost Your Business in 2026](http://cogointeractive.com/how-chatgpts-algorithm-changes-can-boost-your-business-in-2026/) - Learn how ChatGPT’s algorithm is changing in 2026, and discover the key strategies businesses need to stay visible in AI-powered search and discovery.
- [Here’s the One Marketing Strategy Algorithms Can’t Break](http://cogointeractive.com/heres-the-one-marketing-strategy-algorithms-cant-break/) - Discover why community-driven marketing outperforms algorithms, ads, and trends, and how building owned relationships creates long-term business growth and resilience.
- [Social Media as Search: The SEO Shift You Can't Afford to Ignore in 2026](http://cogointeractive.com/social-media-as-search-the-seo-shift-you-cant-afford-to-ignore-in-2026/) - Learn how social media SEO works in 2026, why discovery starts in the feed, and how to structure content for visibility across modern social search platforms.
- [The 5 Digital Marketing Myths You Should Ditch before 2026](http://cogointeractive.com/the-5-digital-marketing-myths-you-should-ditch-before-2026/) - Think you know the rules of digital marketing? Some of the myths you've heard are holding you back. Here's what actually works for 2026.
- [How Anonymous Google Reviews Are Rewriting the Local SEO Playbook](http://cogointeractive.com/how-anonymous-google-reviews-are-rewriting-the-local-seo-playbook/) - Google now allows anonymous reviews on Maps. See how this major update impacts local rankings and user behavior, and learn what your business should do to benefit from it.
- [Is Your Business Ready for Google's Next AI-Powered Changes?](http://cogointeractive.com/is-your-business-ready-for-googles-next-ai-powered-changes/) - Google is testing AI-generated search snippets that may override your meta descriptions. Learn how marketers can prepare with on-page clarity, schema, and monitoring.
- [Beyond SEO and SEM: How GEO Is Changing the Future of Search](http://cogointeractive.com/beyond-seo-and-sem-how-geo-is-changing-the-future-of-search/) - Learn how Generative Engine Optimization is redefining search visibility. Discover how GEO differs from SEO and SEM, and why being answerable in AI search matters more than ever.
- [Strong Strategy, Smarter AI: The Real Key to Marketing Success](http://cogointeractive.com/strong-strategy-smarter-ai-the-real-key-to-marketing-success/) - Think AI can run your marketing? Discover why strategy rather than automation still drives real growth in 2025 and beyond.
- [How Your Business Can Build Trust in an AI-Generated World](http://cogointeractive.com/how-your-business-can-build-trust-in-an-ai-generated-world/) - In an AI-saturated world, learn how brands can build trust through transparency, human connection, and authenticity in digital marketing.
- [High-Impact Reviews: How to Get Customer Feedback That Boosts SEO and Conversions](http://cogointeractive.com/high-impact-reviews-how-to-get-customer-feedback-that-boosts-seo-and-conversions/) - Learn how to transform basic ratings into detailed customer reviews that boost SEO, build trust, and drive more conversions for your business.
- [COGO AI Marketing Roundup, Fall 2025](http://cogointeractive.com/cogo-ai-marketing-roundup-fall-2025/) - Discover the latest AI marketing trends and tools in our fall 2025 roundup, with insights digital marketers can use now.
- [The New SEO: Optimizing for AI Search Engines](http://cogointeractive.com/the-new-seo-optimizing-for-ai-search-engines/) - Discover how to get your business cited in ChatGPT and other AI search tools. Learn how trust, structured content, and authority signals matter for AI.
- [The 5 Things Digital Marketers Get Wrong about AI](http://cogointeractive.com/the-5-things-digital-marketers-get-wrong-about-ai/) - Many businesses misunderstand AI in marketing. Discover what AI is really useful for, from personalization to insights, and how to use it strategically for smarter growth.
- [Beyond CTR: New Metrics for Success in the Zero-Click Era](http://cogointeractive.com/beyond-ctr-new-metrics-for-success-in-the-zero-click-era/) - Learn why CTR is no longer the only SEO metric that matters. In the zero-click era, new ways to measure success include impressions, branded searches, and AI citations.
- [Is Your Site Costing You Sales? The Monthly Health Check Every Business Website Needs](http://cogointeractive.com/is-your-site-costing-you-sales/) - Keep your website fast, secure, and user-friendly with a simple monthly website maintenance checklist. Learn how regular upkeep boosts SEO, trust, and conversions.
- [9 Reasons the Haters Are Wrong about GPT-5](http://cogointeractive.com/9-reasons-the-haters-are-wrong-about-gpt-5/) - Learn 9 powerful reasons GPT-5 is transforming business, despite the controversy surrounding it. From smarter automation to predictive insights, here's why the critics are wrong.
- [Listicles: Your Secret Weapon for Traffic, Engagement, and AI Visibility](http://cogointeractive.com/listicles-your-secret-weapon-for-traffic-engagement-and-ai-visibility/) - Discover why listicles are dominating search, AI summaries, and social shares in 2025, and learn the proven steps to create list posts that drive traffic, earn backlinks, and keep readers hooked.
- [Speed Up Your Website: 5 Quick Fixes to Boost SEO, UX, and Conversions](http://cogointeractive.com/speed-up-your-website-5-quick-fixes-to-boost-seo-ux-and-conversions/) - Want a faster website? Discover 5 simple ways to boost your site speed, improve SEO, and keep visitors engaged, with no coding required.
- [Going Viral Isn't a Business Success Strategy — Here's What Is](http://cogointeractive.com/going-viral-isnt-a-business-success-strategy-heres-what-is/) - Discover why building a solid marketing foundation beats chasing viral fame. Learn how consistent strategy, quality content, and conversion systems lead to lasting business growth.
- [Good News: Your Instagram Feed Just Became an SEO Goldmine](http://cogointeractive.com/good-news-your-instagram-feed-just-became-an-seo-goldmine/) - Instagram posts can now appear in Google search results. Learn what this change means for your business and how to optimize your content for maximum visibility.
- [B2B Buyer Behavior Is Changing — Here's How Smart Marketers Are Adapting](http://cogointeractive.com/b2b-buyer-behavior-is-changing-heres-how-smart-marketers-are-adapting/) - B2B buyer behavior is changing fast. Discover the top shifts in decision-making and how to adapt your marketing strategy to stay ahead in 2025.
- [Why Your Social Media Posts Aren't Getting Engagement (and How to Fix It)](http://cogointeractive.com/why-your-social-media-posts-arent-getting-engagement-and-how-to-fix-it/) - Struggling to get engagement on social media? Learn how to create standout content in 2025 with these proven tips for boosting visibility and connecting with your audience.
- [How to Dominate Local Search Marketing in 2025](http://cogointeractive.com/how-to-dominate-local-search-marketing-in-2025/) - Boost your local business visibility with these powerful local search marketing tips. Learn how to optimize your Google profile, target the right audience, and dominate local SEO in 2025.
- [Reduce Your Bounce Rate: 10 Proven Tactics that Actually Work](http://cogointeractive.com/reduce-your-bounce-rate-10-proven-tactics-that-actually-work/) - Discover 10 proven ways to lower your website’s bounce rate and keep visitors engaged longer. Improve SEO, boost engagement, and enhance user experience with these actionable tips.
- [Click Fraud May Be Draining Your Ad Budget — Here's How to Combat It](http://cogointeractive.com/click-fraud-may-be-draining-your-ad-budget-heres-how-to-combat-it/) - Learn how to spot, stop, and prevent click fraud in PPC campaigns, covering symptoms, recovery steps, and long-term strategies to protect your ad budget.
- [5 Emerging Digital Marketing Trends to Watch in 2025](http://cogointeractive.com/5-emerging-digital-marketing-trends-to-watch-in-2025/) - Discover 5 key digital marketing trends for 2025, from AI-driven customer engagement to global content strategies and the rising power of podcasts. Stay ahead of the curve and future-proof your marketing.
- [The 2025 Social Media Landscape: Key Trends for Marketers](http://cogointeractive.com/the-2025-social-media-landscape-key-trends-for-marketers/) - Explore the top social media trends of 2025, including the dominance of short-form videos, the emergence of social commerce, and the importance of authentic community engagement.
- [How to Build a Digital Marketing Strategy that Actually Works](http://cogointeractive.com/how-to-build-a-digital-marketing-strategy-that-actually-works/) - Learn how to create a digital marketing strategy that drives results. Discover goal-setting tips, channel selection, and performance tracking for small business success.
- [Step-by-Step SEO Checklist for Local Service Businesses](http://cogointeractive.com/step-by-step-seo-checklist-for-local-service-businesses/) - Boost your local visibility with this step-by-step local SEO checklist for service businesses. Learn how to optimize your site, listings, and performance.
- [Best Website Design Practices for Service-Based Businesses](http://cogointeractive.com/best-website-design-practices-for-service-based-businesses/) - A custom website design can increase leads, build trust, and support growth. Here's how the right design can set your business apart.
- [The Psychology of Lead Generation: How to Earn Trust and Get More Inquiries](http://cogointeractive.com/the-psychology-of-lead-generation-how-to-earn-trust-and-get-more-inquiries/) - Explore the psychology behind effective lead generation and learn how to build trust, increase conversions, and create lasting connections with your audience.
- [How to Structure a Homepage that Converts Visitors into Leads](http://cogointeractive.com/how-to-structure-a-homepage-that-converts-visitors-into-leads/) - Learn how to create a high-converting homepage that engages visitors and drives leads. Discover key design elements, avoid common pitfalls, and boost results with custom web design.
- [The 5 Top SEO Mistakes that Service Businesses Make](http://cogointeractive.com/the-5-top-seo-mistakes-that-service-businesses-make/) - Here are the 5 SEO mistakes your business should avoid to improve SEO rankings in 2025.
- [How to Get More Leads from Your Existing Website](http://cogointeractive.com/how-to-get-more-leads-from-your-existing-website/) - Boost your site’s lead generation with strategies like SEO, strong CTAs, testimonials, and lead magnets. Turn visitors into leads without starting from scratch.
- [Website Redesign vs. Website Rebuild: What Service Businesses Need to Know](http://cogointeractive.com/website-redesign-vs-website-rebuild-what-service-businesses-need-to-know/) - Your website is often the first impression a potential client has of your business. For service-based businesses, having an updated, functional, and visually appealing website is essential for attracting leads and building credibility. As technology evolves and your business grows, you might find yourself facing a dilemma: should you hire a web designer for your
- [5 Signs Your Website Is Costing You Leads (And How to Fix It)](http://cogointeractive.com/5-signs-your-website-is-costing-you-leads-and-how-to-fix-it/) - Your website is the hub of your company's online presence. It's where potential customers learn about your brand, explore your offerings, and decide whether to take the next step. But here's the thing: having a pretty website isn’t enough. If your site isn’t optimized to convert visitors into customers, it could be costing you more
- [These Are The Keys to Thriving on Social Media in 2025](http://cogointeractive.com/these-are-the-keys-to-thriving-on-social-media-in-2025/) - It’s no secret that social media is not what it was a decade ago. Opinions vary as to whether it’s better or worse, but either way, the entire landscape has changed. Chronological timelines have been replaced with algorithm-based feeds, which means that getting your content in front of its intended audience requires a whole new
- [Harnessing the Power of AI Automation to Streamline and Supercharge Your Marketing](http://cogointeractive.com/harnessing-the-power-of-ai-automation-to-streamline-and-supercharge-your-marketing/) - AI-powered marketing automation is no longer in the distant future — it’s here now, and it’s transforming how businesses approach marketing. By leveraging predictive analytics, hyper-personalized content, chatbots, and more, marketers can optimize their strategies for greater efficiency, engagement, and conversions. Here are a few of the innovative ways that we're seeing businesses using AI
- [SEO in the Age of AI: 7 Ways to Get AI to Recommend Your Business](http://cogointeractive.com/seo-in-the-age-of-ai-7-ways-to-get-ai-to-recommend-your-business/) - As ChatGPT and other AI platforms start to steal some of Google's search thunder, your SEO strategy will need to adapt accordingly. The big question is, if people are asking AI to solve a problem they have, how do you get the AI models to recommend your business? Here are seven key techniques that will
- [How to Turn Your Email Newsletter into a Marketing Powerhouse](http://cogointeractive.com/how-to-turn-your-email-newsletter-into-a-marketing-powerhouse/) - Email newsletters are evolving into powerful platforms for testing and refining content. When executed effectively, they can increase engagement, establish authority, and strengthen SEO through the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) criteria that Google values. However, many businesses miss out by underutilizing newsletters. Without feedback, it’s hard to gauge if your content resonates with
- [Website Speed: How It Affects SEO Marketing](http://cogointeractive.com/website-speed-how-it-affects-seo-marketing/) - As search engines continue to prioritize user experience, how your website performs plays more and more of a role in your search engine rankings. Ranking algorithms are complex and sometimes difficult to understand as a whole, but here's how website speed on its own is a major SEO factor that can affect your entire digital
- [5 Ways to Outrank Your Competitors on Google Maps](http://cogointeractive.com/onlinemarketinggoogle-maps/) - Playing the Google Maps ranking game can be frustrating, because sometimes businesses that don't deserve to be at the top seem to find their way there anyway. What are the tricks to achieving one of those top ranking spots? Is there a way to boost your rankings without breaking the rules and risking penalties? Here are
- [Outdated and Unethical SEO Practices to Avoid](http://cogointeractive.com/onlinemarketingoutdated-and-unethical-seo-practices-to-avoid/) - Just as search engines update their algorithms from time to time, SEO as a marketing tool is constantly evolving. Practices that were both effective and encouraged five years ago are likely not the same ones you'd want to use on a website today. But old habits can die hard, and sometimes you can find yourself
- [These Tough-Love Truths Will Boost Your Google Business Rankings](http://cogointeractive.com/these-tough-love-truths-will-boost-your-google-business-rankings/) - Sometimes in order to grow your business, you've got to face up to what's holding you back, and that's not always easy. Trying to get your business to rank highly on Google Maps or the SERPs can be frustrating, especially if you're a business with a lot of local competition. That said, there are some
- [Why Responsive Websites Can Boost your Presence Online?](http://cogointeractive.com/onlinemarketingwhy-responsive-websites-can-boost-your-presence-online/) - There are many other factors that play a key role in improving your SEO, but responsive design is something that cannot be ignored. Here are the main reasons why having the most up to date and responsive website is so important. The internet has bots or also known as “web robot”, which is a software
- [Inbound Marketing for Small Business](http://cogointeractive.com/onlinemarketinginbound-marketing-for-small-business/) - Have you put any thought into taking your inbound marketing strategy to the next level? Even if you may be a bit behind the trend, it is never too late to get started! Inbound marketing refers to marketing activities that bring visitors in, rather having to go out to get customers' attention. It’s about creating
- [The Future of SEO: Does it Look Like This?](http://cogointeractive.com/onlinemarketingthe-future-of-seo-does-it-look-like-this/) - Search engine optimization is always changing and evolving with the needs of website viewers and the way businesses chose to market online. Every year Google makes changes and the way SEO is done has to adapt. Could the future of SEO end up looking like the picture above!?! – Will the newest generations grow up
- [So You Think Blogging is Boring?](http://cogointeractive.com/onlinemarketingso-you-think-blogging-is-boring/) - Does the thought of blogging bore you to tears? Well, think twice about this and look at the results that inbound marketing and blogging actually can bring in!! By 2014, over 40% of large complex marketing organizations had developed a pace-layered application approach to integrated marketing. (Gartner Research) SEO leads have a 14.6% close rate,
- [Social Media CO$TS](http://cogointeractive.com/onlinemarketingsocial-media-costs/) - Thinking about upping your online marketing game? Want to really go for it and enhance your social media to its max? If you’re wondering what to budget for your next marketing strategy, here’s the research we found for you: Twitter: “if you already have an existing Twitter account, but need some help to take it
- [What’s the Deal with Online Reviews?](http://cogointeractive.com/onlinemarketingwhats-the-deal-with-online-reviews/) - So online reviews … why are they important, and why are they needed as part of your reputation strategy? If you’ve ever bought anything online, you’ve encountered a typical online review or “star” rating for a product. Though customer reviews range in thoroughness and comprehensibility, they do hold a powerful effect on the behavior of
- [Compassionate Leadership](http://cogointeractive.com/onlinemarketingcompassionate-leadership/) - Compassionate leaders are effective leaders. CEO of LinkedIn, Jeff Weiner, is one who understands the value of managing teams in a charmingly mellow and gentle way with a sense of concern for others. Compassion as has three components: A cognitive component: “I understand you” An affective component: “I feel for you” A motivational component: “I want
- [Getting More Traffic Today](http://cogointeractive.com/onlinemarketinggetting-more-traffic-today/) - Today’s websites are more about marketing and attracting the right visitors than about the design of the website. If you want to drive more traffic to your online business, it is crucial that you focus your efforts and budget on analyzing your audience. In order to drive the right traffic to your site it’s important
- [Dieting + Your Business: 1 Common Principle](http://cogointeractive.com/onlinemarketingdieting-your-business-1-common-principle/) - What does losing weight or healthy eating have to do with marketing your business online? I just read this article about “9 Ways to Replace Your Bad Habits With Good Ones” and point 6 caught my eye! It is about being aware of your vulnerable times. Is it early in the morning or after a
- [7 Things to Be Grateful For in Your Business](http://cogointeractive.com/onlinemarketing7-things-to-be-grateful-for-in-your-business/) - The turkey has long been a symbol of thanksgiving and abundance and the cornucopia is a symbol of productivity. These symbols of abundance encourage us to honor our sources of nourishment, whether they are physical, emotional or spiritual. So this season, honor yourself as an entrepreneur and a spirited individual who has overcome much and nourished many. There
- [Why is my SEO not working?](http://cogointeractive.com/onlinemarketingwhy-is-my-seo-not-working/) - SEO isn’t just putting your keywords and industry phrases on a page. It’s not just building a bunch of links and writing a bunch of content. Consider how the page interacts with the rest of the website. Here are 7 things you may want to look into, and related resources linked for more information for
- [Google Analytics and Social Media Metrics](http://cogointeractive.com/onlinemarketinggoogle-analytics-and-social-media-metrics/) - Your social media and website presence should be integrated with one another in order to continuously drive traffic to your website. The next step would then be to measure your efforts so you can improve. Here is a helpful guide. Google Analytics provides you with data to see where your website visitors come from and understand how they
- [Multimedia Is Important in Online Marketing](http://cogointeractive.com/onlinemarketingmultimedia-is-important-in-online-marketing/) - The word "dynamic" describes today's online experience! The early days of the web featured mostly static pages with lots of text and not much else. Though, the websites you see now are bursting with information of all kinds, with a lot of two-way interaction and audience engagement. The advent of multimedia, of course, has played
- [Web Design is more about “Marketing” than Design](http://cogointeractive.com/onlinemarketingweb-design-is-more-about-marketing-than-design/) - Web design is more about how you attract the right visitors than it is about how your website looks and feels. Don’t get me wrong however, the usability and flow of your website IS important. Though, marketing is where you need to focus your efforts, consistently review upcoming trends, and re-invent. Web marketing is about
- [A Google Checklist For Your Website](http://cogointeractive.com/onlinemarketinga-google-checklist-for-your-website/) - According to Google, there are 4 criteria that you need to meet to increase your SEO, searchability, and how your potential customer can find you online. 1. Informative and useful content: what other webpages/profiles are ranking in Google for the keywords you want to rank for? How does the design, look and feel, and SEO
- [New LinkedIn" changes?"](http://cogointeractive.com/onlinemarketingnew-linkedin-changes/) - LinkedIn's new interface and upcoming changes may not surprise you, but you will notice them. It will happen sometime in 2017. The redesigned website is meant to bring LinkedIn's desktop experience more in line with its mobile app. The main changes are to the look and feel. It will cleaner and has more responsive and easier to navigate features,
- [3 Online Marketing Resolutions You Should Have in 2018](http://cogointeractive.com/onlinemarketing3-marketing-resolutions-you-should-have-in-2018/) - A new year is upon us, and most people use the change in the calendar to start fresh, write out some plans, and start building momentum by working toward those plans. Likewise, business owners can take this opportunity to decide what they want to accomplish over the next twelve months, and outline just how they
- [How Keywords Can Be a Big Key to Lead Generation for Small Business](http://cogointeractive.com/onlinemarketinghow-keywords-can-be-a-big-key-to-lead-generation-for-small-business/) - When it comes to generating leads for your website, high traffic is the main goal, right? Not necessarily. Imagine that you run a site aimed toward retirees, and you see that a lot of people are visiting the site, but when you look at your analytics, you discover that most of your visitors are teenagers.
- [How to Level-Up Your SEO in 2018](http://cogointeractive.com/onlinemarketinghow-to-level-up-your-seo-in-2018/) - The SEO game is becoming increasingly sophisticated over time. The earth-shatteringly major Google algorithm updates are coming fewer and farther between, which is great. The trade-off, however, is that the smoother, more subtle changes to how search engines work mean that your approach to SEO also needs to be smooth and subtle. It also needs
- [How to Supercharge Your Online Presence with Real-Time Engagement](http://cogointeractive.com/onlinemarketingonline-presence-with-real-time-engagement/) - Gone are the days when having an online business presence was just a matter of throwing a static webpage together and letting it do the work for you - today's consumers (and especially those from younger generations) are accustomed to the internet being a place for dynamic interaction. In terms of lead generation, this means
- [Are You Using Facebook Messenger for Customer Support? You Should!](http://cogointeractive.com/onlinemarketingfacebook-messenger-for-customer-support/) - If you're not already using Messenger as a customer communication and support tool, you're missing out. Despite all the recent legal issues that have plagued Facebook, it remains one of the most widely-used social media sites, and Facebook Messenger in particular is a wildly popular messaging platform. So popular, in fact, that recent statistics estimate
- [Putting Yourself Back in Control of Your Facebook Account](http://cogointeractive.com/onlinemarketingfacebook-privacy-guide/) - Image Credit: Shop Catalog You've almost certainly been aware that in recent weeks, Facebook and its founder, Mark Zuckerberg, have been under a lot of scrutiny. There are several issues that have been discussed and debated, but the main thing that everyone seems to be concerned about is personal privacy. While there will probably be
- [The World of Bots, Part 2: The Case for Bots in Your Marketing Strategy](http://cogointeractive.com/onlinemarketingbots-in-your-marketing-strategy/) - Last week in part 1 of our series, we talked about why you would use a bot, how bots are changing the landscape of marketing, and how specific brands have leveraged bot technology. This week in part two, we're going to get into the nuts and bolts of how bots can be used as part
- [What Makes a Good Facebook Ad in 2018?](http://cogointeractive.com/onlinemarketingwhat-makes-a-good-facebook-ad-in-2018/) - Facebook marketing, much like Google ranking, is subject to ever shifting algorithms and changes in the marketing landscape. As recently as a couple of years ago, simply posting things on your Facebook page was often enough to get people visiting your site and considering your products and services. Nowadays, not so much. Organic reach on
- [How to Leverage Visual Content in Your Marketing Strategy](http://cogointeractive.com/onlinemarketingleverage-visual-content-in-your-marketing-strategy/) - It's no secret that visual marketing is the future of brand promotion. Everywhere you turn, businesses are using images, video and infographics to get their messages across. The percentage of visual content on websites and social media is increasing day by day, and even search engines are starting to give preference to content that is
- [5 Digital Ad Techniques You Need to Be Using Right Now](http://cogointeractive.com/onlinemarketing5-digital-ad-techniques/) - Keeping on top of digital advertising is a constant struggle. Trends and technologies progress quickly, to the point where you have to try to stay ahead of the curve just to keep up with the current pace. With that in mind, here are five digital advertising trends that you need to be moving forward on
- [Why Facebook Still Matters for Marketers in 2018](http://cogointeractive.com/onlinemarketingwhy-facebook-still-matters-for-marketers-in-2018/) - Over the past year or two, you may have seen reports that Facebook usage is declining. Although the social network does have its issues and young people in particular are trying other sites and apps, it's important to remember that even now, the number of monthly active user on Facebook is still increasing, and with
- [What Is Your Why?](http://cogointeractive.com/onlinemarketingwhat-is-your-why/) - Customers can tell when business owners don't have their heart in what they're doing, and it's a real turn-off. It's no secret that people like to make money. It's what going into business is all about, right? Bills don't pay themselves, and going on vacation isn't free. The truth is, though, that if profits were
- [5 Reasons Why Your Customers Are Your Best Salespeople](http://cogointeractive.com/onlinemarketingwhy-your-customers-are-your-best-salespeople/) - Thinking about expanding your sales team this year? Honestly, there's probably no need, and it might not even be the best strategy. These days, the best way to drive revenue is not through refined sales tactics; it's through the advocacy of your customers. Here are five great reasons why your customers can do just as much
- [10 Questions to Help You Build a Powerful Blog](http://cogointeractive.com/onlinemarketing10-questions-to-help-you-build-a-powerful-blog/) - There's a lot of chatter in marketing circles about blogging making a comeback, but the truth is it never went away in the first place. Having a blog with great content that establishes you as an industry expert has always been an integral part of any strong digital marketing strategy, and here are ten questions that
- [Why Email Is Still an Important Lead Generation Tool](http://cogointeractive.com/onlinemarketingwhy-email-is-still-an-important-lead-generation-tool/) - Every couple of years, especially as social media has grown, the question arises as to whether it's still worth it to put time, effort, and money into email marketing. Even now, the answer continues to be a resounding yes - here are just a few of the reasons why it's still relevant. Despite social media messaging,
- [5 Ways to Make Your Blog a Better Conversion Tool](http://cogointeractive.com/onlinemarketingblog-a-better-conversion-tool/) - One of the reasons so many independent brands have trouble keeping up an engaging blog is because they don't understand exactly what role their blog should play in their overall marketing strategy. If your blog is underperforming or you think it's boring to read, here are a few ways to supercharge it and start bringing in
- [How to Nurture Leads through Email Campaigns](http://cogointeractive.com/onlinemarketingnurture-leads-with-email/) - In the first two parts of this series on digital marketing, we discussed changes you can make to your website, and to the content you share online. Today, in part three, we'll talk about nurturing leads through email campaigns. Nurturing leads is an important step in the marketing process. Statistically, most visitors to your site will
- [How to Retarget through Paid Advertising](http://cogointeractive.com/onlinemarketinghow-to-retarget-through-paid-advertising/) - This is the final installment of our four-part series on digital marking, and we're going to finish up by talking about retargeting efforts through paid advertising. One of the most frustrating parts of the marketing process is watching potential buyers walk away, and this is what the retargeting process is all about - getting those interested
- [10 Ways to Optimize Your Web Presence for Local SEO](http://cogointeractive.com/onlinemarketing10-ways-to-optimize-your-web-presence-for-local-seo/) - If you're a small business owner who relies on customers in your local area, then local SEO should be very important to you. Nearly half of all Google searches are for people seeking local information, and almost 90% of people who do a local search end up contacting a relevant business within 24 hours. So getting local
- [Why Digital" Is Not the Key to Your Digital Marketing Strategy"](http://cogointeractive.com/onlinemarketingdigital-marketing-strategy/) - It’s no secret that where modern marketing is concerned, digital is where it’s at. Over the past twenty years or so, companies have slowly shed their traditional marketing tactics in favour of email, web advertising, and more recently, social media. That said, enough time has passed since the dawn of digital marking that it is
- [5 Ways to Build Success with Customer Advocacy](http://cogointeractive.com/onlinemarketingbuild-success-with-customer-advocacy/) - If you've been in the business world for longer than a decade, you're almost certainly used to the traditional model of the customer journey, in which the key factor was the skills of the sales rep. If a rep was good at selling, then the sales would happen, end of story. Sales reps controlled the
- [Cogo Interactive Recognized as a Top Advertising & Marketing Agency in Virginia](http://cogointeractive.com/onlinemarketingcogo-interactive-top-advertising-marketing-agency-in-virginia/) - Cogo Interactive is a results-driven digital marketing agency that provides cutting-edge digital marketing strategy to our clients in the Washington DC metro and around the country. We’ve recently been featured as one of the best advertising and marketing agencies in Virginia on Clutch, a ratings and reviews platform that evaluates B2B companies. Clutch uses a
- [Why Your Business Needs Google My Business](http://cogointeractive.com/onlinemarketinggoogle-my-business-marketing/) - You've probably already claimed your Google My Business page, right? If you're not familiar, GMB is now the standard for companies that want to claim their official listing on Google. It's a sort of "virtual storefront," providing businesses greater visibility and control over their optics on the world's most popular search engine. . What a lot of people don't know, however,
- [Building a Growth Engine, Part 1: Awareness](http://cogointeractive.com/onlinemarketingbuilding-a-growth-engine-part-1-awareness/) - As a business owner or startup founder, you know firsthand how important it is to grow a loyal and active customer base. The pressure to go from zero to self-sustaining is enormous, especially if you're a small enterprise starting with a modest marketing budget. Fast growth is the buoy that will keep your business afloat,
- [Building a Growth Engine, Part 2: Acquisition](http://cogointeractive.com/onlinemarketingbuilding-a-growth-engine-part-2-acquisition/) - Last time, in part 1 of this series on growth hacking, we talked about awareness, the initial step in the AAARRR funnel (also known as the Pirate Funnel). This time, we're moving on beyond the point of awareness to when you have your first transaction with a customer. This is referred to as acquisition. In the context of this framework,
- [Building a Growth Engine, Part 4: Retention](http://cogointeractive.com/onlinemarketingbuilding-a-growth-engine-part-4-retention/) - Now that we've covered the three As of the Pirate Funnel - awareness, acquisition, and activation - it's time to move forward to the R steps. This half of the funnel is where visitors turn to paying customers, and where that customer base grows to the point where your business can thrive. The first of these steps, perhaps somewhat surprisingly,
- [Top 3 Factors for Dominating Google Maps Business Rankings](http://cogointeractive.com/onlinemarketinggoogle-maps-business-rankings/) - Are you struggling to maintain visibility in local search? When it comes to Google Maps, every business wants to be in that all-important pack of three that are shown at the top for each local product or service search. Here are the main factors that Google looks at to determine whether your business is featured up
- [The 7 Secrets for Skyrocketing Website Traffic in 2021](http://cogointeractive.com/the-7-secrets-for-skyrocketing-website-traffic-in-2021/) - With so many businesses strengthening their internet presence in 2020, the online landscape in 2021 is more competitive than ever. In order to carve out your place for growth in the market, your website needs to be bringing in as much traffic as possible. Here are some proven ways not only to bring new visitors
- [Revive Your Email Subscriber List with These Key Re-Engagement Techniques](http://cogointeractive.com/revive-your-email-subscriber-list-with-these-key-re-engagement-techniques/) - Email subscriber lists naturally fluctuate over time, but it can be frustrating to watch subscriber numbers go steadily down with no indication as to why. It is just as important to hang on to existing customers as it is to acquire new ones, so try these techniques that professional marketers use to re-engage your inactive
- [Web Traffic Suddenly Dropped? Don't Worry, It's Not Just You](http://cogointeractive.com/web-traffic-suddenly-dropped-dont-worry-its-not-just-you/) - Over the past eighteen months, the pandemic has made business unpredictable at best. Most industries saw a sharp downward trend for a few months in the first half of 2020, but then as more and more companies recognized e-commerce as the way forward, online sales started to fill in the gap, and web traffic soared.
- [The 7 Things Your Business Should Be Doing NOW for the 2021 Holiday Season](http://cogointeractive.com/the-7-things-your-business-should-be-doing-now-for-the-2021-holiday-season/) - The end of 2021 is rapidly approaching, and the holidays will be here before we know it. Go through this checklist now to get your business ready not only for the upcoming holiday season, but the early 2022 holidays as well. 1. Understand when your holiday seasons actually are. We're all getting ready for the
- [Should Your Business Take a Break from Marketing?](http://cogointeractive.com/should-your-business-take-a-break-from-marketing/) - There's nothing like the feeling of a marketing campaign succeeding - suddenly you have a surge of new customers coming in, sales are accelerating, and everything feels like it's on the right track. When things are going well, marketing can seem an extra expense and hassle that you no longer need. Conversely, when times are
- [The End of Google My Business - What It Means for YOUR Business](http://cogointeractive.com/the-end-of-google-my-business-what-it-means-for-your-business/) - We're all used to Google's frequent algorithm and feature adjustments, but the recent announcement that Google My Business would be phased out in favor of the new Google Business Profile has left business owners wondering what will happen to their existing listings. Here's a rundown of the changes that will affect your account, and what
- [Google's Vicinity Update: What Should YOUR Business Do About It in 2022?](http://cogointeractive.com/googles-vicinity-update-what-should-your-business-do-about-it-in-2022/) - Last month, just as the holiday season was really picking up momentum, Google decided to release its largest local algorithm update in five years. The resulting shift in how listings were being ranked in local search results sent many businesses into a panic about how to adjust their SEO efforts accordingly, especially since Christmas and
- [The 7 Key Factors of a Winning Digital Marketing Strategy in 2022](http://cogointeractive.com/the-7-key-factors-of-a-winning-digital-marketing-strategy-in-2022/) - With the Super Bowl coming up this weekend, all eyes will be not only on the players, but also the brands that occupy some of the most visible (and expensive!) ad spaces in the world. While your business probably doesn't have the kind of marketing budget to spring for a Super Bowl commercial, you can
- [Website Redesign? Here's How to Make it Less Overwhelming](http://cogointeractive.com/website-redesign-heres-how-to-make-it-less-overwhelming/) - As the central hub of your online presence, your company's website is arguably your most important marketing tool. Search engines are giving more and more ranking weight to the relevance of your site and the quality of visitor experience, so it's important to keep the design as well as the content up-to-date. For most businesses,
- [How to Supercharge Your LinkedIn Marketing in 2022](http://cogointeractive.com/how-to-supercharge-your-linkedin-marketing-in-2022/) - LinkedIn is arguably one of the most overlooked digital marketing tools, but when used correctly it can transform your entire strategy. If you've been slacking on your LinkedIn marketing lately, here are some ways to get back on track for success in 2022. Share expertise through Articles. Repurposing business content for your LinkedIn network is
- [Moving to Google Analytics 4 - Is YOUR Business Prepared?](http://cogointeractive.com/moving-to-google-analytics-4-is-your-business-prepared/) - Google recently announced that their current Universal Analytics tool will be phased out in favor of Google Analytics 4, the next generation of data tracking tools. While the cutoff date of July 1, 2023 may seem far away, the migration over to GA4 can be a complex, multi-step project, and most business owners have already
- [How to Attract More Customers than Ever with Instagram's New Format](http://cogointeractive.com/how-to-attract-more-customers-than-ever-with-instagrams-new-format/) - You've probably already noticed that a lot is changing with Instagram this year. In an effort to compete with TikTok, the Instagram algorithm has gone through a major overhaul and is now heavily favoring video content, especially Reels. The social giant is even testing an immersive full-screen version of the app that will more closely
- [7 Things You Can Do NOW to Prepare Your Business for Hard Times](http://cogointeractive.com/7-things-you-can-do-now-to-prepare-your-business-for-hard-times/) - With soaring costs of living and talk of a new recession on the horizon, it's normal that small business owners are starting to feel nervous about the future. Even if the worst isn't going to happen immediately, here are some things you should be doing now to reinforce your business as much as you can,
- [Building a Growth Engine, Part 6: Revenue](http://cogointeractive.com/onlinemarketingbuilding-a-growth-engine-part-6-revenue/) - In the sixth and last part of this series on growth hacking, we're finally going to talk about the magic word that every small business owner and startup founder likes to hear: revenue. Turning engaged, acquired visitors into paying customers is the core of what keeps any business alive. It's also, unsurprisingly, the hardest part of
- [5 Ways to Supercharge Your Website in 2020](http://cogointeractive.com/onlinemarketing5-ways-to-supercharge-your-website-in-2020/) - It's that time again - the fresh start of a new year, and this time it's a pretty major milestone. Business owners everywhere have big plans for 2020 and beyond, but the first step in reaching your marketing goals for the new year is to assess what you have now, and decide what needs to
- [How to Achieve Phenomenal Keyword Success in 2020](http://cogointeractive.com/onlinemarketingkeyword-success-in-2020/) - Keyword research is not something most business owners look forward to in their online marketing strategy, but it's an essential part of making sure that your marketing efforts are heading in the right direction. Because of advances in how search engines rank content, the keyword process has become incredibly nuanced and sophisticated, so you need
- [How to Supercharge Your Marketing Efforts in 2020](http://cogointeractive.com/onlinemarketinghow-to-supercharge-your-marketing-efforts-in-2020/) - The world is a very different place from what it was a few months ago, and in addition to the personal changes we've all had to make, business are also having to learn how to adapt and survive in an unfamiliar landscape. If you're looking at this new reality and wondering how best to allocate
- [5 Must-Haves for Your 2020 SEO Strategy](http://cogointeractive.com/onlinemarketing5-must-haves-for-your-2020-seo-strategy/) - Of all the pieces in the online marketing puzzle, SEO is often the most elusive. With search engine algorithms changing almost weekly, it can be difficult to keep up, but the good news is that there's still a set of current best practices that you can use to your advantage. Here are five of the ones you
- [10 Ways to Create Must-Read Blog Posts in 2020](http://cogointeractive.com/onlinemarketing10-ways-to-create-must-read-business-blog-posts-in-2020/) - Starting a blog for your business website is a great way to establish yourself as an expert in your field, keep your site full of fresh content, and help improve your ranking with search engines. If creating a blog was one of your business goals for 2020 but you still haven't built up any momentum, here are
- [How Your Business Can Adapt Right Now to Coronavirus Developments](http://cogointeractive.com/onlinemarketinghow-your-business-can-adapt-to-coronavirus-developments/) - Changes are happening daily as the world reacts to Covid-19, the coronavirus. Companies and even entire industries are being affected by actions taken to halt the spread of the virus. However, this is not a time to sit around and wait for it to be over - it's a time to pivot to the new
- [5 Tips for Marketing Through Challenging Times](http://cogointeractive.com/onlinemarketing5-tips-for-marketing/) - As business owners we try to be ready for any eventuality, but even the most prepared and organized among us couldn't have predicted the situation we find ourselves in right now. With all of our lives turned upside-down and the economy reeling, the Covid-19 crisis has taken us all by surprise and left us wondering
- [How to Establish Yourself as a Thought Leader in 2020](http://cogointeractive.com/onlinemarketingthought-leadership-2020/) - The internet is a highly competitive place for businesses. Getting noticed is not easy in a sea of other companies who may be providing similar products or services; the key is to establish yourself as a thought leader so that people get to know you as one of the trusted names in your industry. Buyers
- [5 Ways to Optimize Your Videos for Search](http://cogointeractive.com/onlinemarketingoptimize-videos-for-seo/) - It takes time and effort to produce quality video content. So it's disappointing when you upload a video and it gets almost no attention. SEO requires a slightly different approach for video than it does for other content - here are a few ways you can optimize your videos so they'll rank higher in search engine results.
- [How to Maximize Your Revenue Generation in 2020](http://cogointeractive.com/onlinemarketingmaximize-your-revenue-in-2020/) - As businesses start reopening and picking up momentum again, getting the most out of the rest of the year is the number one priority for everyone. If you’re trying to pull it all together and get your business back on the road to optimal revenue generation, here are a few things to examine and address
- [7 Reasons Why Chat Is Your Golden Ticket to Sales](http://cogointeractive.com/onlinemarketingchat-is-your-golden-ticket-to-sales/) - Sometimes we get so caught up in the front-end aspects of marketing, we forget that the whole point is to drive conversions. Beautiful Instagram posts and a well-designed website are certainly important weapons in your marketing arsenal, but chat is seen as less glamorous and often gets neglected. Here are some reasons why your business
- [How to Turn Your Website into the Ultimate Marketing Tool](http://cogointeractive.com/onlinemarketingblog-ultimate-marketing-tool/) - How long has it been since you've revamped your business website? With more time spent working remotely and a renewed emphasis on e-commerce, 2020 is the ideal time to make sure your website is on point. It's not just about updating the design elements, though - your site needs to be generating leads and creating lasting
- [These Are the Factors You MUST Consider for your 2021 Marketing Budget](http://cogointeractive.com/these-are-the-factors-you-must-consider-for-your-2021-marketing-budget/) - Remember when you were creating your marketing budget at the beginning of 2020? It seems so long ago, and life was very different then. By the middle of the year, just about everything we thought we knew about business and marketing had changed. Now that we've had a few months to settle into this tumultuous "new
- [Here Are Your 9 Essential LinkedIn Strategies for 2021](http://cogointeractive.com/9-essential-linkedin-strategies-for-2021/) - 2020 significantly slowed the pace of small businesses across the board, and although 2021 is looking promising as a comeback year, marketers still have to be creative with their strategies to make an impact. LinkedIn is an especially good platform for refreshing your approach and exploring possibilities; here are some changes you can make to your LinkedIn
- [Is Ungated Content the Right Choice for Your Website?](http://cogointeractive.com/is-ungated-content-the-right-choice-for-your-website/) - Your email list is a powerful lead generation tool, so it makes sense that you would want to do everything you can to get as many signups as possible. However, you also need to consider the value that you're providing to all your website visitors, whether they sign up for your list or not. If
- [Introducing COGO Digital Blend](http://cogointeractive.com/introducing-cogo-digital-blend/) - The internet has all the great information you could ever want on how to build a solid digital marketing strategy, but it's also full of sketchy recommendations and misinformation that can lead you seriously astray. So how do you tell the good from the bad? We'd like to help. Digital Blend is our new curated
- [Is Your Business Making this Expensive SEO Mistake?](http://cogointeractive.com/is-your-business-making-this-expensive-seo-mistake/) - Sometimes marketing mistakes are not about what you're doing wrong, but rather what you're not doing. If your business has a local component to it, meaning your sales are not 100% online and you offer some kind of products or services to customers in your local area, you need to be focusing on local SEO.
- [The 3 Key Steps to a Winning Social Media Strategy](http://cogointeractive.com/the-3-key-steps-to-a-winning-social-media-strategy/) - Social media is often treated like a mysterious, dark art. If you don't understand all the complexities of algorithms and audience building, then you've got no chance at success, right? That's actually not the case. Even now, social media is still primarily about three key factors, and if you keep these in mind as you
- [What Do YOU Need to Know about Facebook's Redesigned Feeds?](http://cogointeractive.com/what-do-you-need-to-know-about-facebooks-redesigned-feeds/) - Over the past year or so, TikTok has become the gold standard for content presentation and finely-tuned algorithms. It has become so popular that older social media platforms like Facebook are now making major changes in order to keep up with these new expectations. As such, Meta has now completely overhauled Facebook's newsfeed, and split
- [How Google's Powerful New Feature Can Boost Your Business](http://cogointeractive.com/how-googles-powerful-new-feature-can-boost-your-business/) - Google is perpetually rolling out new features for Business Profiles, but some are more useful than others, and a recent upgrade to the chat functionality could be a real game-changer in terms of being able to communicate quickly with potential customers. As all business owners are aware, delays in communication lead to loss of revenue,
- [Did Your Business Receive a Negative Google Review? Don't Panic - Just Do This](http://cogointeractive.com/did-your-business-receive-a-negative-google-review-dont-panic-just-do-this/) - No one goes into business wanting to alienate customers, so the first time you discover a negative review on your Google Business listing, it can be upsetting. You might feel the 1-star rating is unfortunate, undeserved, or even worse, the review might be from someone who's not even a customer of yours. All of this can
- [Marketing Is Evolving in 2023 - Are You Ready?](http://cogointeractive.com/marketing-is-evolving-in-2023-are-you-ready/) - 2022 has been a crazy year with a lot of big changes for marketing, and 2023 is not going to slow down one bit! Here are the most powerful marketing strategies you can use in the coming year to stay ahead of the curve and achieve explosive growth for your business. Top 2023 content strategy:
- [5 Ways You Can Use LinkedIn to Boost Your Marketing in 2023](http://cogointeractive.com/5-ways-you-can-use-linkedin-to-boost-your-marketing-in-2023/) - The start of a new year is a great time to evaluate your current marketing strategy, discard what isn't working, and find new roads to explore. With an expanded range of marketing tools for individuals and businesses, LinkedIn could be one of your most lucrative marketing channels in 2023. Here are the five things you
- [Want to Start a YouTube Channel in 2023? Here's the Push You Need](http://cogointeractive.com/want-to-start-a-youtube-channel-in-2023-heres-the-push-you-need/) - For years the marketing experts have been telling us that YouTube is the future, but so many business owners have hesitated out of uncertainty. If you've been putting off starting your YouTube channel because you're worried that you don't have the right equipment or the skills to make watchable video content, here are a few
- [Here's What Your Business Needs to Know about ChatGPT](http://cogointeractive.com/heres-what-your-business-needs-to-know-about-chatgpt/) - You've almost certainly already heard the buzz around ChatGPT, and how AI is already starting to transform the landscape of what it means to produce online content. However, there are a lot of misconceptions about what this groundbreaking technology can and cannot do, so as marketers it's important to understand the limitations of ChatGPT as
- [The Local SEO Factors that Matter in 2023 — and the Ones that Don't](http://cogointeractive.com/the-local-seo-factors-that-matter-in-2023-and-the-ones-that-dont/) - Local SEO is an essential aspect of any digital marketing strategy. Optimizing your company's online presence to improve its visibility in local search results can bring awareness of your products and services to the exact people who are most likely to become loyal customers. But with Google's never-ending changes to its ranking algorithms, how do
- [Here's the Fastest Way to Build a Thought Leadership Brand in 2023](http://cogointeractive.com/heres-the-fastest-way-to-build-a-thought-leadership-brand-in-2023/) - In the modern business landscape, establishing yourself as a thought leader can be a powerful tool for building credibility, attracting new clients, and growing your professional network. So many growing businesses rely on social platforms like Facebook and Instagram to try to establish a reputation for expertise. LinkedIn often gets overlooked, but with its vast
- [The 7 AI SEO Tools Your Business Should Be Using Right Now](http://cogointeractive.com/the-7-ai-seo-tools-your-business-should-be-using-right-now/) - SEO is never a marketer's favorite task. It's known for being complicated, tedious, and never-ending, but AI is starting to shoulder some of the burden. Here are the top AI SEO tools that will not only make your life easier, but help your website rank higher for your target keywords. Surfer SEO - For those
- [AI for Digital Marketing, Part 2: Fine-Tuning Your Approach to ChatGPT](http://cogointeractive.com/ai-for-digital-marketing-part-2-fine-tuning-your-approach-to-chatgpt/) - In the first part of our AI for Digital Marketing series, we talked about using tools like ChatGPT to help with with creating written content. One of the issues that inevitably comes up with this is poor quality output, either in the form of inaccurate information, or results that sound like a computer wrote them
- [AI for Digital Marketing, Part 3: Beyond ChatGPT and Midjourney](http://cogointeractive.com/ai-for-digital-marketing-part-3-beyond-chatgpt-and-midjourney/) - So far in our AI for Digital Marketing series, we've discussed mainstream tools like ChatGPT and Midjourney, that people are using to help them generate written content and graphics. These two aspects of AI get so much attention that many people don't realise they're just scratching the surface of what AI can do for them.
- [AI for Digital Marketing, Part 1: Written Content](http://cogointeractive.com/ai-for-digital-marketing-part-1-written-content/) - AI is undoubtedly the fastest-growing aspect of business marketing in 2023. In this four-part series, we're going to look at some essential factors in your AI marketing strategy, along with potential pitfalls to avoid. The COGO blog was recently selected as one of FeedSpot's 100 Best Small Business Marketing Blogs, so today we're going to
- [AI for Digital Marketing, Part 4: Preparing for the Future](http://cogointeractive.com/ai-for-digital-marketing-part-4-preparing-for-the-future/) - Most of our AI for Digital Marketing series has been focused around the tools and skills that you need to navigate through the current AI marketing landscape, but of course AI is constantly evolving. This means that your approach to your marketing strategy also needs to be dynamic, especially when it comes to preparing your
- [7 Tips to Prepare Your Website for 2024](http://cogointeractive.com/7-tips-to-prepare-your-website-for-2024/) - With the end of 2023 quickly approaching, it's time to start thinking about year-end maintenance tasks for your website. So many parts of business websites get forgotten or put on auto-pilot, so it's important to comb through your site periodically and make sure that everything is current and working correctly. Here is a checklist to
- [These Are the Steps to a Winning LinkedIn Lead Gen Strategy](http://cogointeractive.com/these-are-the-steps-to-a-winning-linkedin-lead-gen-strategy/) - If you're a LinkedIn Premium member, you've likely already done the basic setup for Sales Navigator, but are you aware of its potential for organic lead generation? Follow these easy steps to start finding and developing prospects that will help grow your customer base in 2024. 1. Prepare your content. In order for this strategy
- [3 Ways to Focus Your Marketing Strategy for Maximum Impact in 2024](http://cogointeractive.com/3-ways-to-focus-your-marketing-strategy-for-maximum-impact-in-2024/) - This year we've all felt the acceleration of the evolution of digital marketing, and next year is set to progress at an even faster pace. With that in mind, it's crucial to dial in your efforts to make sure your content is reaching the right people, and that you're tailoring your strategy for maximum effectiveness
- [The 7 Best Ways to Build and Maintain Trust with Customers in 2024](http://cogointeractive.com/the-7-best-ways-to-build-and-maintain-trust-with-customers-in-2024/) - Given the rise of false advertising, maliciously manipulative marketing tactics, and outright scams, it's no wonder that consumer trust is at an all-time low. As a marketer in 2024, getting potential customers to believe anything about your business requires building trust with them right from the moment of first contact. Here are seven ways you
- [Here's What You Need to Know About Google's SGE in 2024](http://cogointeractive.com/heres-what-you-need-to-know-about-googles-sge-in-2024/) - Google's new Search Generative Experience is using AI to help enhance and improve the quality of its service. The goal is to help people get the information they're looking for faster, and to be able to elaborate on topics so that a session can take the user from an initial question, right through to followup
- [The 5 Mistakes You're Making with Your Google Business Profile Photos](http://cogointeractive.com/the-5-mistakes-youre-making-with-your-google-business-profile-photos/) - How much effort are you putting into your Google Business Profile? If your business has a physical location, your GBP is an essential SEO tool that greatly affects both your Google Maps listing and your local search rankings, and photos are one of the most important elements of the GBP. Here are five common mistakes
- [How LinkedIn's New Changes Will Boost Your Marketing in 2024](http://cogointeractive.com/how-linkedins-new-changes-will-boost-your-marketing-in-2024/) - In the social media landscape, LinkedIn was always an outlier because it was more of a professional networking service than a "look at me" platform. However, over the past couple of years it seems that all the social channels are trying to become each other, each adopting the most popular features of the others in
- [Why AI Is the Key to Supercharging Your Social Media Marketing in 2024](http://cogointeractive.com/why-ai-is-the-key-to-supercharging-your-social-media-marketing-in-2024/) - Over the past couple of years, the integration of artificial intelligence into social media strategies has become a significant game-changer for marketers. This innovative technology has transformed the way businesses engage with their audience, analyze data, and personalize their marketing efforts. AI's impact on social media marketing is multifaceted. It enables marketers to gather valuable
- [The 3 Essential Steps to Growing Your Email List in 2024](http://cogointeractive.com/the-3-essential-steps-to-growing-your-email-list-in-2024/) - It's a simple formula: more email subscribers equals more sales. The larger and more engaged your email list is, the more it's going to act as a catalyst for the growth of your business. Nurturing and serving your email list should be a top priority if you want your products, services, and offers to be
- [How to Leverage Social Media to Attract Prospective Customers](http://cogointeractive.com/how-to-leverage-social-media-to-attract-prospective-customers-2/) - Are you using your company's social channels to their full potential? Most businesses aren't, and then they wonder why they're not getting any traction or engagement. Believe it or not, it's not all just pay-to-play — there's still a lot you can do to increase your organic reach and grow a following the old-fashioned way,
- [How to Leverage Social Media to Attract Prospective Customers](http://cogointeractive.com/how-to-leverage-social-media-to-attract-prospective-customers/) - Are you using your company's social channels to their full potential? Most businesses aren't, and then they wonder why they're not getting any traction or engagement. Believe it or not, it's not all just pay-to-play — there's still a lot you can do to increase your organic reach and grow a following the old-fashioned way,
- [Is Your Website Scaring off Potential Customers?](http://cogointeractive.com/is-your-website-scaring-off-potential-customers-2/) - As the central hub of your online presence, your website should be a well-oiled machine that brings visitors in and turns them into customers. If you find that's not happening and your bounce rate is higher than you'd like, here are some aspects of your website you might want to tweak to make it more
- [Do Facebook Ads Still Make Sense in 2024?](http://cogointeractive.com/do-facebook-ads-still-make-sense-in-2024-2/) - For many years, when people talked about "paid ads", that automatically meant Facebook ads. For a lot of businesses, Facebook is still the default for advertising online. Does it still makes sense to give Facebook ads priority in 2024, though? Here are some things to consider. 2024 is not 2014 Facebook ads worked really well
- [Do Facebook Ads Still Make Sense in 2024?](http://cogointeractive.com/do-facebook-ads-still-make-sense-in-2024/) - For many years, when people talked about "paid ads", that automatically meant Facebook ads. For a lot of businesses, Facebook is still the default for advertising online. Does it still makes sense to give Facebook ads priority in 2024, though? Here are some things to consider. 2024 is not 2014 Facebook ads worked really well
- [Is Your Website Scaring off Potential Customers?](http://cogointeractive.com/is-your-website-scaring-off-potential-customers/) - As the central hub of your online presence, your website should be a well-oiled machine that brings visitors in and turns them into customers. If you find that's not happening and your bounce rate is higher than you'd like, here are some aspects of your website you might want to tweak to make it more
- [How to Handle Website Migration Like a Pro](http://cogointeractive.com/how-to-handle-website-migration-like-a-pro/) - Migrating a website can be an intimidating prospect. Whether you're changing domains, switching to a new CMS, upgrading your site’s infrastructure, or doing a full rebrand, it’s crucial to handle the migration carefully to keep site traffic dips and SEO rankings disruptions to a minimum. However, you can keep your stress levels low if you
- [Here's Why You're Not Getting the SEO Results You Want](http://cogointeractive.com/heres-why-youre-not-getting-the-seo-results-you-want/) - Has your SEO strategy recently fallen flat? SEO has always been a complex game of cat-and-mouse, and it only gets more complicated with each passing year. If you're finding that your business is not getting the traction that it used to, here are three SEO strategy mistakes you might be making, and how to fix
- [Old-School Marketing Tactics that Still Work in 2024](http://cogointeractive.com/old-school-marketing-tactics-that-still-work-in-2024/) - Marketers often look for whatever is new and trending, but many older strategies are still highly effective. While digital tools and platforms continue to evolve, classic marketing techniques can still deliver solid results. Here are five established marketing strategies that will get the job done in 2024. 1. Refreshing and repurposing existing content Over time,
- [Should Your Business Be Using an AI Website Builder?](http://cogointeractive.com/should-your-business-be-using-an-ai-website-builder/) - One of the best aspects of AI is that it can help with marketing tasks you find daunting. In theory, those tasks would include building a website — but is AI ready for that level of responsibility? Here are three important points to consider before choosing an AI tool to help you create your business
- [This New AI Feature Will Turbocharge Your Meta Ads](http://cogointeractive.com/this-new-ai-feature-will-turbocharge-your-meta-ads/) - We've talked before about how Facebook and Instagram ads can be hit-or-miss in 2024. It's a problem that marketers have been complaining about more and more. Well, Meta finally seems to have taken notice and has decided to lend a helping hand. If you've been looking for ways to boost performance and engagement for your
- [Building a Strong Marketing Strategy on a Small Budget in 2025](http://cogointeractive.com/building-a-strong-marketing-strategy-on-a-small-budget-in-2025/) - The economy has certainly had its ups and downs over the past couple of years, which means that more people than ever are looking for ways to grow their business with a smaller budget. If you're heading into 2025 worried about the amount you have (or don't have) to allocate to your marketing strategy, here
- [What Types of Content Should Your Business Focus on in 2025?](http://cogointeractive.com/what-types-of-content-should-your-business-focus-on-in-2025/) - It's one of the golden rules of digital marketing: content is king. This rule has not faded over time, and in fact with search engines perpetually finding newer and better ways to tackle spam and other low-quality offerings, high-quality content is arguably more important than ever. That said, the content game has also become more
- [The 5 Ways ChatGPT Is Going to Transform Your Business in 2025](http://cogointeractive.com/the-5-ways-chatgpt-is-going-to-transform-your-business-in-2025/) - If you think you already know what ChatGPT is all about, you ain't seen nothin' yet. The new OpenAI o1 model is the first version of ChatGPT that is capable of out-smarting humans in some areas of problem solving, and that means it's no longer merely an assistant — it's more like a strategist who can
- [Is Your Business Ready for the 2025 Marketing Landscape?](http://cogointeractive.com/is-your-business-ready-for-the-2025-marketing-landscape/) - 2024 has certainly been an interesting and complex year for digital marketers, and 2025 is shaping up to redefine a lot of what digital marketing even means for businesses. AI is constantly bringing new capabilities and challenges to the landscape, while small brands continue to search for ways to compete with bigger names for the
- [7 Ways to Boost Your SEO with AI Search Optimization](http://cogointeractive.com/7-ways-to-boost-your-seo-with-ai-search-optimization/) - If you want your SEO strategy to perform well in 2025, it needs to be optimized for AI search. AI-powered platforms and search engines are becoming more sophisticated every day, but they prioritise and retrieve information in a different way from algorithm-based search engines like Google. AI search relies on contextual understanding, so you'll need
- [A New Digital Marketing Chapter: How to Go from Surviving to Thriving in 2025](http://cogointeractive.com/a-new-digital-marketing-chapter-how-to-go-from-surviving-to-thriving-in-2025/) - How did things go for your business in 2024? Did your marketing strategy work out the way you hoped? If the answer is no, that's understandable. It was a tumultuous year for digital marketing, with everything from AI tech developments to search engine algorithm updates catching everyone off-guard. Some businesses are still reeling from all
- [How Soon Should You Expect Results from Your Marketing Campaigns?](http://cogointeractive.com/how-soon-should-you-expect-results-from-your-marketing-campaigns/) - Many business owners seek marketing advice when they're at a point of mild panic, when they've been trying different things and are uncertain of what else they can do. They're hoping that an expert marketing strategy will help yield quick results to get things moving in the right direction again. However, the reason it's called
- [5 Powerhouse Social Media Marketing Trends to Follow in 2025](http://cogointeractive.com/the-5-aspects-of-social-media-marketing-you-need-to-watch-in-2025/) - This year, business will be under more pressure than ever to adapt to the highly competitive and constantly evolving world of social media marketing. While the ever-shifting algorithms and decline of organic engagement present challenges, the social media space also offers brands a valuable opportunity to interact with both new and existing customers. With so
- [COGO Digital Blend, July 2022](http://cogointeractive.com/cogo-digital-blend-july-2022/) - It's time for the latest edition of Digital Blend, with digital marketing strategy wisdom from experts you can trust! WEB DESIGN What not to do with your site - 15 tech pros share commonly-used website elements that they find annoying, off-putting, or downright infuriating. Why accessibility matters - Often overlooked and under-implemented, accessibility standards are
- [COGO Digital Blend, October 2022](http://cogointeractive.com/cogo-digital-blend-october-2022/) - It's time for the latest edition of Digital Blend, where the top marketing experts give you advice on creating a winning strategy! THE BIG PICTURE Utilizing disruptive strategies - The way customers view, interact and accept brands is evolving, so it can be useful to learn how to build a disruptive marketing campaign. Be ready
- [The 7 Top Strategies for Last-Minute Black Friday Marketing](http://cogointeractive.com/the-7-top-strategies-for-last-minute-black-friday-marketing/) - Can you believe Thanksgiving will be here next week? If you haven't gotten around to deciding what your business should do for Black Friday, don't worry - here are some simple ideas you can start implementing today to get your customers excited and your online presence ready for the biggest shopping day of the year.
- [COGO Digital Blend, Holiday Season 2022](http://cogointeractive.com/cogo-digital-blend-holiday-season-2022/) - It's time for a festive edition of Digital Blend, with the experts who can help you set up a winning digital marketing strategy for 2023! THE BIG PICTURE Next year's marketing technology trends - 2023 is around the corner, and these are the marketing technologies you need to incorporate into your strategy. Reinforce your business
- [COGO Digital Blend, January 2023](http://cogointeractive.com/cogo-digital-blend-january-2023/) - Welcome to the first Digital Blend of 2023, where the top digital marketing experts help you make this your most profitable year yet! THE BIG PICTURE Ongoing pandemic trends - As consumer behavior continues to be influenced by the effects of Covid, here's how businesses need to prepare. Tread carefully with influencers - Influencer marketing
- [COGO Digital Blend, February 2023](http://cogointeractive.com/cogo-digital-blend-february-2023/) - It's time for a fresh serving of Digital Blend, with all the expert advice you need to take your marketing game to the next level in 2023! WEB DESIGN AI for accessible websites - How ChatGPT is going to be a game-changer for making the web accessible to everyone. Time for a redesign? - Overhauling
- [COGO Digital Blend, March 2023](http://cogointeractive.com/cogo-digital-blend-march-2023/) - Spring is here and so is the latest edition of Digital Blend, with expert tips to help your business grow and flourish! THE BIG PICTURE ChatGPT is the future - Here's what you need to know about what ChatGPT can (and can't) do for your business. Appealing to today's customers - Modern digital customers are
- [COGO Digital Blend, April 2023](http://cogointeractive.com/cogo-digital-blend-april-2023/) - Welcome to the latest edition of Digital Blend, where we bring you the best tips and tricks from the experts who can help you build a solid digital marketing strategy! WEB DESIGN The problem with design trends - Why blindingly following the latest web design fads can ultimately hurt your business. Choosing an SEO-friendly design
- [COGO Digital Blend, May 2023](http://cogointeractive.com/cogo-digital-blend-may-2023/) - It's time for another batch of expert advice from Digital Blend, with all the tips you need to help your business grow in 2023! THE BIG PICTURE The future of growth - As socioeconomic changes transform the business landscape, the way we measure business growth may have to be redefined. Slow and steady wins the
- [COGO Digital Blend, June 2023](http://cogointeractive.com/cogo-digital-blend-june-2023/) - We're back with a fresh batch of Digital Blend, featuring expert tips and tricks from those who know how to create a solid digital marketing strategy! WEB DESIGN Driving conversions in e-commerce — Five strategies to implement when using your website to sell products or services. Is AI the answer? — AI is good at
- [COGO Digital Blend AI, July 2023](http://cogointeractive.com/cogo-digital-blend-ai-july-2023/) - Welcome to the new AI edition of the Digital Blend newsletter! There's no doubt that AI is the top tech advancement not only of 2023, but of the decade, and possibly even the century. AI is changing the digital marketing game forever, and the more you know about how to use it, the greater your
- [COGO Digital Blend, August 2023](http://cogointeractive.com/cogo-digital-blend-august-2023/) - Digital Blend is back again, featuring fresh marketing strategy information from the experts who truly know the game! WEB DESIGN Design for e-commerce — Three golden rules when designing a website for an e-commerce business. ChatGPT for content — If you're thinking about turning to AI for web content generation, read this first. The power
- [COGO Digital Blend AI, Late August 2023](http://cogointeractive.com/cogo-digital-blend-ai-late-august-2023/) - We're back with more Digital Blend AI, featuring all the latest AI info you need to boost your digital marketing strategy! TOP HEADLINES Are jobs safe? — A lot of people are worried that AI will put them out of a job, but the outlook is more hopeful than bleak if you're ready to evolve
- [COGO Digital Blend, September 2023](http://cogointeractive.com/cogo-digital-blend-september-2023/) - Here's the latest installment of Digital Blend, helping you create a winning digital marketing strategy for your business in 2023 and beyond! THE BIG PICTURE Deciphering customer intent — Why understanding what your customers are trying to do is key to giving them the best possible experience. Prepping for the holidays — With the 2023
- [COGO Digital Blend AI, Mid-September 2023](http://cogointeractive.com/cogo-digital-blend-ai-mid-september-2023/) - We're back with more Digital Blend AI, featuring all the news you need to know for building a solid digital marketing strategy in 2023 and beyond! TOP HEADLINES Coca-Cola's first AI drink — The soft drink giant releases a new flavor with the help of AI. PMax raises questions — There's a lot of hype
- [COGO Digital Blend AI, October 2023](http://cogointeractive.com/cogo-digital-blend-ai-october-2023/) - If you're looking to build a winning digital marketing strategy, Digital Blend AI is here with all the news, tips, and tricks you need from the experts! TOP HEADLINES The rise of multimodal — The new version of ChatGPT does more than just respond to text prompts — it's a full multimedia powerhouse. Is AI
- [COGO Digital Blend, Halloween 2023](http://cogointeractive.com/cogo-digital-blend-halloween-2023/) - It's all treats and no tricks with this latest batch of Digital Blend, featuring all the expert digital marketing advice you need! THE BIG PICTURE Getting ready for 2024 — The end of 2023 is right around the corner; here are seven tips to clean up your website for the new year. An ad-free future —
- [COGO Digital Blend AI, November 2023](http://cogointeractive.com/cogo-digital-blend-ai-november-2023/) - We're back with a new batch of Digital Blend AI, where the top experts in digital marketing share their tips and insights on AI-boosted strategies! TOP HEADLINES Everybody's doing it — A new report shows that nearly 90% of marketing teams are now using AI in some capacity. Let Google do the work — What
- [COGO Digital Blend, November 2023](http://cogointeractive.com/cogo-digital-blend-november-2023/) - As we navigate through the holiday season, Digital Blend is here to help you find the best advice for a winning digital marketing strategy in 2024! WEB DESIGN The case for accessibility — Why accessible web design helps everyone, not just people with disabilities. Working with the pros — If you've hired a professional web design
- [COGO Digital Blend AI, January 2024](http://cogointeractive.com/cogo-digital-blend-ai-january-2024/) - It’s a brand new year and a fresh new edition of Digital Blend AI, featuring the latest news, tips, and tools from the experts who know how to create killer digital marketing strategies! TOP HEADLINES Regulation expectations — It’s important to understand how regulators will monitor companies for their use of AI as governments get
- [COGO Digital Blend AI, Late January 2024](http://cogointeractive.com/cogo-digital-blend-ai-late-january-2024/) - Can you believe January is almost over? Here's a new batch of Digital Blend AI, with all the news, tools, and tips to build your digital marketing strategy through the rest of 2024! TOP HEADLINES A bright future — A new report forecasts that AI marketing will be a $196.2 billion industry by 2030. Too
- [COGO Digital Blend AI, February 2024](http://cogointeractive.com/cogo-digital-blend-ai-february-2024/) - It's time for a new edition of the Digital Blend AI newsletter, bringing you all the AI news and info you need to stay ahead of the digital marketing curve! TOP HEADLINES Adapt or die — How marketers are navigating the learning curve when it comes to AI-driven industry change. Super Bowl epiphany — This
- [COGO Newsletter, February 2024](http://cogointeractive.com/cogo-newsletter-february-2024/) - It's time for a fresh serving of the COGO Newsletter, featuring all the expert advice you need to take your marketing game to the next level in 2024! THE BIG PICTURE Shifting priorities — Why accessibility will become the foundation of marketing strategies in 2024. How to build trust — Maintaining trust with customers is
- [COGO Newsletter, March 2024](http://cogointeractive.com/cogo-newsletter-march-2024/) - It's time for another edition of the COGO Newsletter, with all the digital marketing expertise to get your business on the right track in 2024! WEB DESIGN The importance of identity — Why strong branding needs to be a central concern when redesigning your website. Update and upgrade — Seven tips to tidy up your
- [COGO AI Newsletter, Late March 2024](http://cogointeractive.com/cogo-ai-newsletter-late-march-2024/) - We're back with more from the COGO AI Newsletter, featuring important AI news and tools to help you get ahead of the AI marketing curve! TOP HEADLINES Crafting search through AI — What to expect as Google's AI search is changing marketing strategy. True customer personalization — How marketing tech leaders must personally upskill and
- [COGO Newsletter, May 2024](http://cogointeractive.com/cogo-newsletter-may-2024/) - We're back with more great digital marketing strategy knowledge from the COGO Newsletter, helping your business to grow and thrive in 2024! WEB DESIGN Know your numbers — These are the seven best traffic analysis tools to boost your website's performance. Safari 18 — Apple's upcoming browser could pose some challenges for businesses and advertisers
- [COGO AI Newsletter, Late May 2024](http://cogointeractive.com/cogo-ai-newsletter-late-may-2024/) - The COGO AI Newsletter is back, featuring the latest expertise from those leading in the field of AI-assisted digital marketing! TOP HEADLINES Two giants unite — Coca-Cola and Microsoft announce a five-year strategic partnership to accelerate generative AI initiatives. Apple's big news — Experts are speculating what Apple's AI announcement will be for the opening
- [COGO AI Newsletter, June 2024](http://cogointeractive.com/cogo-ai-newsletter-june-2024/) - We're back with more expertise from the COGO AI Newsletter, featuring tips and tricks to blend AI into your digital marketing strategy! TOP HEADLINES Supercharge your social — Why AI is the key to boosting your social media marketing this year. Enhanced user experience — Meta expands AI capabilities for Reels and feed recommendations. Traffic
- [COGO Newsletter, June 2024](http://cogointeractive.com/cogo-newsletter-june-2024/) - We're heading into the summer with the latest COGO newsletter, featuring all the best digital marketing advice to help your business succeed in 2024! THE BIG PICTURE Growing your email list — How to focus on expanding an audience that's literally custom-made for your business. Google boosts brands — Google releases new features aimed at
- [COGO AI Newsletter, Late June 2024](http://cogointeractive.com/cogo-ai-newsletter-late-june-2024/) - We're back with the latest from the COGO AI Newsletter, bringing you the best news, tips, and strategies to help integrate AI into your digital marketing! TOP HEADLINES Is backlash inevitable? — A closer look at whether brands have been too quick to rush into full AI integration. Dubious news — Global audiences are suspicious
- [5 Tricks to Help You Maximize Your Google Presence in 2024](http://cogointeractive.com/5-tricks-to-help-you-maximize-your-google-presence-in-2024/) - The way your business uses Google's services can determine a lot about the success of your digital marketing. Many business owners utilize the most common and obvious features that Google offers, but the majority are not fine-tuning their SEO and Google Business Profiles to get the best possible results. Here are five things you should
- [COGO AI Newsletter, July 2024](http://cogointeractive.com/cogo-ai-newsletter-july-2024/) - It's a brand new month, and the COGO AI newsletter will help you make the most of it with AI marketing news and tips! TOP HEADLINES AI reigns for video — Over two-thirds of marketers are looking to AI for video content, according to a new report. Crossing a line — A new all-AI ad from
- [COGO Newsletter, July 2024](http://cogointeractive.com/cogo-newsletter-july-2024/) - It's time for another edition of the COGO Newsletter, featuring the best digital marketing tactics and strategies from top thought leaders in the industry! WEB DESIGN Show your face — A top web designer weighs in on why business websites shouldn't be faceless entities. About the About page — Why your website's About page is
- [COGO Newsletter, July 2024](http://cogointeractive.com/cogo-newsletter-july-2024-2/) - It's time for another edition of the COGO Newsletter, featuring the best digital marketing tactics and strategies from top thought leaders in the industry! WEB DESIGN Show your face — A top web designer weighs in on why business websites shouldn't be faceless entities. About the About page — Why your website's About page is
- [COGO AI Newsletter, Mid-July 2024](http://cogointeractive.com/cogo-ai-newsletter-mid-july-2024/) - The COGO AI Newsletter is back with a fresh batch of news, tips, and strategy advice to bring AI into your digital marketing! TOP HEADLINES It's AI Appreciation Day — Top marketing experts weigh in on how AI has brought new possibilities into the digital marketing arena. Automating the process — Here is the ultimate guide to
- [COGO AI Newsletter, Mid-July 2024](http://cogointeractive.com/cogo-ai-newsletter-mid-july-2024-2/) - The COGO AI Newsletter is back with a fresh batch of news, tips, and strategy advice to bring AI into your digital marketing! TOP HEADLINES It's AI Appreciation Day — Top marketing experts weigh in on how AI has brought new possibilities into the digital marketing arena. Automating the process — Here is the ultimate guide to
- [COGO AI Newsletter, Late July 2024](http://cogointeractive.com/cogo-ai-newsletter-late-july-2024/) - The COGO AI Newsletter is back, with the hottest AI-based tips to boost your marketing this summer! TOP HEADLINES Google weathers the storm — Even with the chaotic rollout of AI Overviews, Google ad revenue has been resilient. Where it fits in — Businesses are finding that AI actually enhances creativity, but not in the way
- [COGO AI Newsletter, Late July 2024](http://cogointeractive.com/cogo-ai-newsletter-late-july-2024-2/) - The COGO AI Newsletter is back, with the hottest AI-based tips to boost your marketing this summer! TOP HEADLINES Google weathers the storm — Even with the chaotic rollout of AI Overviews, Google ad revenue has been resilient. Where it fits in — Businesses are finding that AI actually enhances creativity, but not in the way
- [COGO Newsletter, August 2024](http://cogointeractive.com/cogo-newsletter-august-2024/) - Welcome to this month's edition of the COGO Newsletter, featuring the best tricks of the trade from experts who know how to build a solid digital marketing strategy! THE BIG PICTURE The art of the story — Why storytelling is crucial for business marketing success. Supercharge with search — 5 tricks to help you maximize
- [COGO Newsletter, August 2024](http://cogointeractive.com/cogo-newsletter-august-2024-2/) - Welcome to this month's edition of the COGO Newsletter, featuring the best tricks of the trade from experts who know how to build a solid digital marketing strategy! THE BIG PICTURE The art of the story — Why storytelling is crucial for business marketing success. Supercharge with search — 5 tricks to help you maximize
- [Online Strategy Tools and Tips: February 2018](http://cogointeractive.com/onlinemarketingonline-strategy-tools-and-tips/) - The first two months of 2018 are already over, and that has provided enough time to see just where the digital marketing road for this year is starting to lead. As we head into spring, here are four things to keep in mind as you prepare your business to have its best-ever year this year.
- [COGO AI Newsletter, August 2024](http://cogointeractive.com/cogo-ai-newsletter-august-2024/) - We're back with the latest edition of the COGO AI Newsletter, featuring all the expert tips and advice you need to integrate AI into your digital marketing strategy! TOP HEADLINES Turmoil at OpenAI — The roller coaster of the world's hottest AI company takes some new twists and turns as another co-founder departs. Jobs on
- [Using Video to Bolster Your Digital Marketing Strategy](http://cogointeractive.com/onlinemarketingusing-video-to-bolster-your-digital-marketing-strategy/) - If you've been anywhere near the internet in the past five years, you probably already know just how important video is, and how much it has become a part of the online landscape. As internet (and especially mobile internet) speeds have become faster, the barriers that kept video from dominating in the past have fallen
- [COGO AI Newsletter, August 2024](http://cogointeractive.com/cogo-ai-newsletter-august-2024-2/) - We're back with the latest edition of the COGO AI Newsletter, featuring all the expert tips and advice you need to integrate AI into your digital marketing strategy! TOP HEADLINES Turmoil at OpenAI — The roller coaster of the world's hottest AI company takes some new twists and turns as another co-founder departs. Jobs on
- [How to Improve Your Emails for Better Conversion](http://cogointeractive.com/onlinemarketingemail-conversions-dc/) - Despite the wide array of new and exciting ways that you can reach potential customers through all sorts of online channels, email (perhaps somewhat surprisingly) remains one of the best tools to reach out to your audience. That said, there's a lot of disappointment to go around when an email campaign fails to achieve the
- [Online Strategy Tools and Tips Roundup: March 2018](http://cogointeractive.com/onlinemarketingonline-marketing-resources/) - Can you believe it's already spring? March was an exciting month for digital marketing; here are a few ideas and options to add to your tool belt as you continue to build your strategy. 1. Start exploring your IoT options. The internet of things is growing at an incredible rate. With both business and home
- [Why Slow and Steady Will Always Win the Marketing Race](http://cogointeractive.com/onlinemarketingslow-steady-digital-marketing-strategy/) - Have you ever had a special day coming up for which you wanted to look your best, and suddenly you looked in the mirror and thought, 'I wish I could get in shape and lose twenty pounds before the event this weekend'? If only you'd thought of it three months ago and started then... by
- [The World of Bots, Part 1: The Basics](http://cogointeractive.com/onlinemarketinghow-bots-work-for-small-business/) - In this two-part series, we're going to look at the ever-changing and advancing world of artificial intelligence, and specifically at how bots can help you with better customer service and stronger digital marketing. What are bots, and why would you use them? Simply put, a bot is any sort of software tool that can automate
- [COGO AI Newsletter, Late August 2024](http://cogointeractive.com/cogo-ai-newsletter-late-august-2024-2/) - We're back with more from the COGO AI Newsletter, featuring all the advice you need from experts who know how to integrate AI into a digital marketing strategy! TOP HEADLINES Better than ever — Google's AI Overviews now overlap more with organic search results. Fabrication blunder — Lionsgate parts ways with a marketing consultant after
- [5 Ways to Turn the New LinkedIn into a Stronger Marketing Tool](http://cogointeractive.com/onlinemarketinglinkedin-marketing-tool/) - Are you Leveraging Linkedin to Market Your Business? LinkedIn has recently implemented some new features and layout changes - here are five ways you can turn those changes to your marketing advantage. 1. Start promoting videos for your company. Now that native video is available for company pages, you can use it to gain greater
- [COGO AI Newsletter, Late August 2024](http://cogointeractive.com/cogo-ai-newsletter-late-august-2024/) - We're back with more from the COGO AI Newsletter, featuring all the advice you need from experts who know how to integrate AI into a digital marketing strategy! TOP HEADLINES Better than ever — Google's AI Overviews now overlap more with organic search results. Fabrication blunder — Lionsgate parts ways with a marketing consultant after
- [4 Ways to Grow a Customer Base from Social Media](http://cogointeractive.com/onlinemarketing4-ways-to-grow-a-customer-base-from-social-media/) - Social media has evolved a lot since the early days, and building a following isn't really about content anymore - it's about image and brand perception. So how can you develop the kind of brand that people want to follow? Here are four good starting points. Provide value.This one comes in at the top of
- [What the Heck is Semantic Search and How Can It Help You?](http://cogointeractive.com/onlinemarketingwhat-is-semantic-search/) - Semantic search can help you better target your customer in light of advancing search technology. The way search engines work is changing; people can look for and find information in a more intuitive way. This type of semantic search is quickly taking over from previous types of searching, and the way that people are searching has caused
- [COGO Newsletter, September 2024](http://cogointeractive.com/cogo-newsletter-september-2024/) - Need some solid digital marketing strategies? The COGO Newsletter is back with advice from top industry leaders! WEB DESIGN Build your toolbelt — 16 web design resources to help you make a powerhouse business website. Telling a visual story — Why design is important to make the most of content marketing. Are you scaring off
- [COGO AI Newsletter, September 2024](http://cogointeractive.com/cogo-ai-newsletter-september-2024/) - It's a new season and a new chance to integrate AI into your digital marketing strategy, with the latest edition of the COGO AI Newsletter! TOP HEADLINES A threat to Google? — Perplexity AI is challenging everything we think we know about the future of search engines, and it could be a true game-changer. The
- [How Are Businesses REALLY Using AI in Marketing?](http://cogointeractive.com/how-are-businesses-really-using-ai-in-marketing/) - As recently as a year ago, AI was a super-viral buzzword that had everyone excited and worried in equal measure. For a lot of business owners, the mere mention of AI conjured up fantasies of their entire marketing strategy being on autopilot, completely controlled by artificial intelligence. Today, people have realized that it’s a lot
- [Why It's Important to Try Facebook Stories](http://cogointeractive.com/onlinemarketingwhy-its-important-to-try-facebook-stories/) - It seems like Facebook is constantly rolling out new features, so last year when they took a page out of Snapchat's book and unveiled Stories, the format was already familiar to a lot of users, especially the younger generation. What was a little unexpected, though, was the rollout a few months ago that made the
- [How to Get the Marketing Edge on Your Competitors](http://cogointeractive.com/onlinemarketinghow-to-get-the-marketing-edge-on-competitors/) - If you want to be at the top of your game, the first step is to know what you're up against. Gone is the time when having an online presence was enough - these days no matter what your niche, there's bound to be at least a handful of other businesses doing what you do,
- [5 Ways You Can Start Preparing for Your 2019 Marketing Right Now](http://cogointeractive.com/onlinemarketingmarketing-strategies-2019/) - Believe it or not, the holiday season is already sneaking up on us, and less than three months from now, we'll be welcoming a brand new year. January is the perfect time to launch an updated marketing strategy, but that doesn't mean you should sit around and do nothing until then - now is the
- [COGO Digital Marketing Newsletter, October 2024](http://cogointeractive.com/cogo-digital-marketing-newsletter-october-2024-2/) - Is your business trying to make the most of Q4? The COGO Digital Marketing Newsletter has all the expert advice on how you can make your digital marketing strategy stronger than ever, as we start preparing for 2025! BIG-PICTURE MARKETING PERSPECTIVES If you're already starting to think about your marketing strategy for next year, you're
- [How to Allocate Your Marketing Budget for 2019](http://cogointeractive.com/onlinemarketingallocating-marketing-budget-for-2019/) - Last week, we talked about some practical tips on how to start preparing your 2019 marketing strategy. Having goals and taking steps toward them is important, but of course any serious plan is going to require some funds to back it up. So how do you know how much you need to set aside to
- [How to Supercharge Your Social Media Strategy for 2019](http://cogointeractive.com/onlinemarketingsocial-media-strategy-for-2019/) - Just as digital marketing is a constantly-changing landscape, social media evolves right along with it. As an integral part of any online marketing plan, your social media strategy needs to take into account all the latest best practices, as well as modifying your content to keep up with what audiences expect in 2019. With that
- [How to Turn Blogging into a Lead Generation Machine](http://cogointeractive.com/onlinemarketingblogging-lead-generation/) - For most businesses, their blog is the part of their website that is less about marketing, and more about information. A blog is a great way to demonstrate knowledge and authority in your field, establish a position as an industry expert, and share your wisdom with those who can benefit from it. A great side
- [Four Reasons Why Integrating Your Marketing Strategy Is Essential](http://cogointeractive.com/onlinemarketingintegrating-your-marketing-strategy/) - As you start reviewing your marketing results for 2018 and preparing for 2019, one of the questions you want to ask is how you can make the process more efficient in the year ahead. An integrated marketing strategy is one where you consolidate your efforts on every front and create an overall arc, rather than
- [Digital Marketing Trends that Will Skyrocket in 2019](http://cogointeractive.com/onlinemarketingdigital-marketing-trends-in-2019/) - The new year is right around the corner, and as usual in the digital marketing world, in order to keep up you have to stay ahead of the curve. With that in mind, here are the marketing trends you need to keep at the forefront of your planning and strategy for next year. Voice search. Smart
- [7 Must-Have Tech Tools for 2019](http://cogointeractive.com/onlinemarketing7-must-have-tech-tools-for-2019/) - Maintaining an online presence can be complicated if you want to get noticed. You need graphics, video, and other media to attract attention, and of course on the back end you need analytics to find out exactly what's working and what isn't. Luckily, there are some great tech tools out there that can help you achieve
- [Cogo Interactive Recognized as a Digital Marketing Leader by Clutch](http://cogointeractive.com/onlinemarketingcogo-interactive-recognized-as-a-global-leader-by-clutch/) - We are pleased to share that we have been named one of the top digital marketing agencies and web designers in the DC metro area. This distinction has been awarded to us by Clutch, a B2B ratings and reviews platform that helps companies buy and hire smarter. After conducting in-depth market research and interviews with
- [Four Steps to Finding Your Social Media Utopia](http://cogointeractive.com/onlinemarketingfour-steps-to-finding-your-social-media-community/) - It's every marketer's dream: having a captive audience who are completely on board and ready to hear what you have to say. It may seem impossible, but with the latest trends in the evolution of social media, marketers now have a chance to create true communities like never before. But how can you move from
- [COGO Digital Marketing Newsletter, October 2024](http://cogointeractive.com/cogo-digital-marketing-newsletter-october-2024/) - Is your business trying to make the most of Q4? The COGO Digital Marketing Newsletter has all the expert advice on how you can make your digital marketing strategy stronger than ever, as we start preparing for 2025! BIG-PICTURE MARKETING PERSPECTIVES If you’re already starting to think about your marketing strategy for next year, you’re
- [How Much of Your Budget Should You Spend on Digital Marketing?](http://cogointeractive.com/onlinemarketingdigital-marketing-budget/) - It's quickly becoming one of the biggest questions facing small businesses: how much money should you allocate to digital marketing? Of course, there's no hard-and-fast rule or "correct" amount to spend, as each case is down to the individual needs and goals of your business. That said, there are plenty of guidelines you can use.
- [COGO Digital Marketing Newsletter, November 2024](http://cogointeractive.com/cogo-digital-marketing-newsletter-november-2024/) - The holiday season is upon us! It's time for a strong finish to the year with the best digital marketing strategy advice, as you prepare your business for 2025! BIG-PICTURE MARKETING PERSPECTIVES Tired of the constant onslaught of new technologies? If you want to get back to basics, here are some old-school marketing tactics that
- [Cogo Interactive Named a Top B2B Company in Washington, D.C.](http://cogointeractive.com/onlinemarketingtop-b2b-digital-marketing-dc/) - Cogo Interactive is excited to announce that we were ranked as one of the top B2B Companies in Washington DC by Clutch. Clutch is a B2B ratings and reviews site also based in Washington, DC. They use market research and verified, validated reviews of a company’s work to rank businesses in categories according to their service
- [How to Optimize Your Website for Conversions](http://cogointeractive.com/onlinemarketinghow-to-optimize-your-website-for-conversions/) - Are you looking to develop a killer digital marketing program? This four-part series will help you with some tips for getting started. In part one, we're talking about optimizing your website for greater conversion rates. Although social media gets a lot of buzz for its marketing capacity, your website is the true hub of your online
- [Struggling to Build Authority? Here's How to Get More Business Reviews](http://cogointeractive.com/struggling-to-build-authority-heres-how-to-get-more-business-reviews/) - As consumers ourselves, we all know that we prefer to purchase from businesses that have a lot of positive customer reviews. The more reviews a business has, the more potential customers feel they can trust what the reviews are saying. However, if you're just starting to build your online presence, it can be frustrating trying
- [Building a Growth Engine, Part 3: Activation](http://cogointeractive.com/onlinemarketingbuilding-a-growth-engine-part-3-activation/) - Parts 1 and 2 of this series on growth hacking were all about the process of bringing customers into your sphere of awareness, and acquiring them in the sense of getting them to engage with you on an informational level. Once those steps are complete, it's time to progress to the crucial turning point of activation. Activation converts casual visitors into
- [Building a Growth Engine, Part 5: Referral](http://cogointeractive.com/onlinemarketingbuilding-a-growth-engine-part-5-referral/) - In the first four parts of this series, we've talked a lot about how to bring in new direct customers. These are people who heard about your business either through your marketing campaigns, or through some other kind of exposure, perhaps on your social media accounts or elsewhere on the internet. This method of acquiring customers
- [COGO Digital Marketing Newsletter, December 2024](http://cogointeractive.com/cogo-digital-marketing-newsletter-december-2024/) - It's our last roundup up of 2024! Get ready to start 2025 on a strong note, with top advice from the best digital marketing experts out there. Happy Holidays! BIG-PICTURE MARKETING PERSPECTIVES If you're going into the new year with a modest budget, your business can still build a strong digital marketing strategy. The current
- [Thank You, 2020...](http://cogointeractive.com/how-we-will-remember-2020/) - I know many of you are looking forward to 2020 coming to an end, and with good reason - it’s been a challenging year. I, on the other hand, would like to thank 2020 for what it has taught and brought to me, and for helping me to learn that our health, friends and family,
- [The 2025 Edge: Strategies to Dominate and Thrive](http://cogointeractive.com/the-2025-edge-strategies-to-dominate-and-thrive/) - In 2025, thriving in business isn’t just about keeping up—it’s about standing out in a fast-moving, competitive world. For small businesses, this means adopting simple, effective strategies that connect you with your ideal customers, build trust, and create a lasting impact. Let’s explore some actionable steps you can take today to make 2025 your breakthrough
- [COGO Digital Marketing Newsletter, January 2025](http://cogointeractive.com/cogo-digital-marketing-newsletter-january-2025/) - It’s a brand new year, and a brand new opportunity to build a killer digital marketing strategy! Here are the best tips from experts who know the game inside and out. BIG-PICTURE MARKETING PERSPECTIVES From smarter AI adoption to better transparency, these are the 5 essential priorities for marketers in 2025. In this tumultuous marketing
- [COGO Digital Blend, November 2021](http://cogointeractive.com/cogo-digital-blend-november-2021/) - We're back with a brand new edition of Digital Blend, featuring the best digital marketing tips and tricks from the experts who know how to build a solid strategy! THE BIG PICTURE Your holiday business checklist - Seven things your business should be doing right now to get ready for the holiday season. The dangers
- [COGO Digital Blend, October 2021](http://cogointeractive.com/cogo-digital-blend-october-2021/) - Welcome to the latest edition of Digital Blend, where we bring you the best tips and tricks from the experts who can help you build a solid digital marketing strategy! WEB DESIGN Is it time for a change? - It's important to know when you've outgrown your current website design - here are the major
- [COGO Digital Blend, November 29th, 2021](http://cogointeractive.com/cogo-digital-blend-november-29th-2021/) - Here's the latest edition of Digital Blend, navigating the holiday season with tips and tricks from the experts who know how to build a solid digital marketing strategy! WEB DESIGN Why great design should be a priority - If you want customers who stick around and take you seriously, here's why great web design needs
- [COGO Digital Blend, December 2021](http://cogointeractive.com/cogo-digital-blend-december-2021/) - This is it, the final Digital Blend of 2021, featuring the expert digital marketing tips and tricks that will give you a head start on 2022! THE BIG PICTURE Marketing predictions for 2022 - Ten growth marketing experts share their 2022 new year's marketing resolutions, as well as the growth trajectories they predict for the
- [COGO Digital Blend, February 2022](http://cogointeractive.com/cogo-digital-blend-february-2021/) - Welcome back to latest installment of Digital Blend, featuring tips and tricks from the experts who can help boost your digital marketing efforts! THE BIG PICTURE The 7 key factors for digital marketing success - Follow these steps to take your marketing strategy to the next level in 2022. Tailoring your strategy for your brand
- [COGO Digital Blend, March 2022](http://cogointeractive.com/cogo-digital-blend-march-2022/) - Spring is here and so is the latest edition of Digital Blend, with tips and tricks from the experts who can help you build a solid digital marketing strategy! WEB DESIGN Creating a web design style guide - Examples from ten famous companies demonstrate how to make a robust and comprehensive style guide. Taking the
- [COGO Digital Blend, April 2022](http://cogointeractive.com/cogo-digital-blend-april-2022/) - Here's the latest edition of Digital Blend, with all the expert advice you need to help fine-tune your digital marketing strategy! THE BIG PICTURE 15 top digital marketing tools - Be more efficient and optimize your entire strategy by using the right marketing tool for each specific task. Both sides of the data coin -
- [COGO Digital Blend, May 2022](http://cogointeractive.com/cogo-digital-blend-may-2022/) - We're back with this month's Digital Blend, featuring a fresh crop of expert tips and tricks for a winning digital marketing strategy! WEB DESIGN Why blockchain matters - As more and more industries are influenced by blockchain, web design will be the next frontier for this decentralized data technology. Roadmap for a redesign - A
- [What is Search Intent, and Why Does It Matter for Your Business?](http://cogointeractive.com/what-is-search-intent-and-why-does-it-matter-for-your-business/) - Google exists to help you find answers, but at the same time it's trying to figure out the motivation behind your questions. This process of discerning the underlying goal behind a person’s online search is called search intent. Understanding search intent is crucial for improving visibility on Google and optimizing content for better SEO performance.
- [5 Ways You Can Use Conversion Rate Optimization to Drive Business Growth](http://cogointeractive.com/5-ways-you-can-use-conversion-rate-optimization-to-drive-business-growth/) - Did you know that the average landing page conversion rate is only 2.35%? That doesn't mean you can't do anything to stay above that average, of course. Conversion Rate Optimization is the process of improving your landing pages (and your website in general) to create a better experience for visitors, who will then be more
- [COGO Digital Blend, January 2022](http://cogointeractive.com/cogo-digital-blend-january-2022/) - It's a new year and a new installment of Digital Blend, bringing you a wealth of great advice from the top digital marketing strategists! WEB DESIGN Four features of responsive design - Most people know that responsive web design is automatically scalable to any screen, but there are other aspects you need to be familiar
- [A well-optimized website](http://cogointeractive.com/onlinemarketinga-well-optimized-website/) - Time is just slip slidin' away...way too long since I last posted. My goal over the next few posts is to share tips, tricks and strategies on how to leverage internet marketing to grow your business. Internet marketing includes one-way (email marketing), as two-way marketing (social media marketing), and search engine marketing (SEO, PPC). It
- [Marketing Your Business in 2010](http://cogointeractive.com/onlinemarketingmarketing-your-business-in-2010/) - A new year with some fantastically low cost ways to market a business - from blogging, to tweeting, to creating a fan page on Facebook, to yelping, there is no reason not to take advantage of these tools. Sadly, there are a lot of businesses out there either not using them or not knowing where
- [Twitter Weekly Updates for 2010-03-15](http://cogointeractive.com/onlinemarketingtwitter-weekly-updates-for-2010-03-15/) - Grow your business using social media http://is.gd/a6idH # Great info on how to use Facebook for business! 6 Tips to Use Facebook for Your Business | Twitter Freak http://ow.ly/1i9hD # Looking forward to my talk on social media at the "Design Days" seminar going on tomorrow at the Washington Design Center! # Google Launches the
- [Grow your business using social media](http://cogointeractive.com/onlinemarketinggrow-your-business-using-social-media/) - A solid social media strategy is no longer a “nice to have” but a “need to have” in an overcrowded and com-petitive marketplace. When we develop an online marketing plan for our clients, we begin with a solid and integrated strategy and end with a way to measure the value of the campaign. It’s important
- [Twitter Weekly Updates for 2010-02-15](http://cogointeractive.com/onlinemarketingtwitter-weekly-updates-for-2010-02-15/) - Google, Yahoo, Bing still control the majority of search traffic with Bing seeing some gains - http://ow.ly/16jV4 # Marketing Tips for Using Google Buzz http://ow.ly/160YH # Social media: Listen less and sell more - iMediaConnection.com http://ow.ly/15Dnh # Socialmedia http://ow.ly/156og # Powered by Twitter Tools
- [Twitter Weekly Updates for 2010-02-08](http://cogointeractive.com/onlinemarketingtwitter-weekly-updates-for-2010-02-08/) - The Ultimate List: 40 Social Networking Sites Specifically for Small Business, Entrepreneurs, and Startups http://ow.ly/14Anj # Useful app on Facebook to build a professional profile: Facebook | Professional Profile: Business Networking http://ow.ly/14na1 # Gartner’s prediction on email and social networks: disappointing - Social Email Marketing http://ow.ly/145e7 # Powered by Twitter Tools
- [Twitter Weekly Updates for 2010-03-22](http://cogointeractive.com/onlinemarketingtwitter-weekly-updates-for-2010-03-22/) - Tools for Keeping an Eye on Your Competitors | Social Small Biz http://ow.ly/1nCby # Good traffic building information for brick & mortar businesses - 9 Killer Tips for Location-Based Marketing http://ow.ly/1loFL # Powered by Twitter Tools
- [The case for blogging](http://cogointeractive.com/onlinemarketingthe-case-for-blogging/) - I went to a great networking lunch today and the featured speaker talked about the importance of blogging. Cindie Reinhold shared her experience and success building bridal blog (http://www.bridesandweddings.com/). She highlighted two areas that seem to throw up roadblocks for many would-be bloggers: content & time. As far as content goes, we all have a
- [Social media can work across multiple channels](http://cogointeractive.com/onlinemarketingsocial-media-can-work-across-multiple-channels/) - Social media, when included in an overall business development plan, is very effective in generating targeted leads. The key is to work your network across multiple channels. Use Twitter as a lead developer vehicle for identifying and engaging with prospects. Invite your new follower to become a fan of your Facebook Fan page. Once engaged,
- [Using Social Media to Generate Business Leads - Blogging](http://cogointeractive.com/onlinemarketingusing-social-media-to-generating-business-leads-blogging/) - I did a talk tonight for a local non-profit group and most were very interested in social media and others couldn't understand what all the fuss was about. Fuss indeed. Whether we like it or not, the social media train is fast, it's here, and it's not going away. Those businesses and non-profits that see
- [10 Twitter Tools That Rock](http://cogointeractive.com/onlinemarketing10-twitter-tools-that-rock/) - Over the last several months, I have heard many colleagues and clients trumpet the same theme: What is Twitter and why should I care? Twitter is a microblogging tool and one of the fastest growing web brands on the Internet. Businesses are now getting smarter and using Twitter for marketing reach and brand awareness. If
- [Using Social Media for SEO](http://cogointeractive.com/onlinemarketingusing-social-media-for-seo/) - I hosted a webinar last week entitled "How to Grow Your Business Using Social Media" and much of the content covered three main points: how to use social media to increase brand awareness, generate leads, and the SEO benefits of social media. If done right, a well-branded social media network can serve as a powerful
- [Top 6 Social Networking Tools for B2B - #1 Your Web/Blog](http://cogointeractive.com/onlinemarketingtop-6-social-networking-tools-for-b2b-1-your-webblog/) - Facebook has long been known as the top choice for business-to-consumer (B2C) social media marketing. But which social networking sites and social media sites are effective marketing channels for business-to-business (B2B)? How can B2B leverage social media to strengthen customer service, engage with customers and prospects, and differentiate themselves in a competitive marketplace? Starting this
- [Top 6 Social Networking Tools for B2B - #2 LinkedIn](http://cogointeractive.com/onlinemarketingtop-6-social-networking-tools-for-b2b-2-linkedin/) - 2) LinkedIn – Your Hub for B2B Social Media Marketing This is the #1 business networking tool with over 50 million members. Over 70% of all major decision makers have a presence on LinkedIn. If you conduct business of any kind, you need to have a presence on LinkedIn. Here are several tips to follow
- [Top 6 Social Networking Tools for B2B - #4 StumbleUpon](http://cogointeractive.com/onlinemarketingtop-6-social-networking-tools-for-b2b-4-stumbleupon/) - 4) StumbleUpon – Traffic Generating Community Part of utilizing social media is to help your company and website to get found. If you are a consumer brand this is easier to do, but niche B2B businesses can be challenged just to drive any traffic to their website. StumbleUpon is actually a lesser known social bookmarking
- [Top 6 Social Networking Tools for B2B - #3 Twitter](http://cogointeractive.com/onlinemarketingtop-6-social-networking-tools-for-b2b-3-twitter/) - 3) Twitter – The Potential Viral Spread of Tweets Cannot Be Ignored There are enough business leaders and decision makers from virtually any industry on Twitter to warrant its attention. Twitter membership is now 50% greater than LinkedIn. Add in the facts that a Twitter Profile is now almost becoming a default part of a
- [Quick Tutorial on Search Engine Optimization](http://cogointeractive.com/onlinemarketingquick-tutorial-on-search-engine-optimization/) - I've shared many times on the importance of a well-optimized web presence. Building a great website or social marketing campaign with no SEO strategy or plan is a waste of precious marketing dollars and time. The following tips, courtesy of Hubspot.com, outline some simple strategies any small business can follow to make sure their site
- [Top 6 Social Networking Tools for B2B - #6 Business Exchange](http://cogointeractive.com/onlinemarketingtop-6-social-networking-tools-for-b2b-6-business-exchange/) - 6.) Business Exchange – Network with Industry Leaders and Become the Thought Leader Business Exchange is literally the Business Week of Social Networking. What I like about it is that it is similar to LinkedIn in terms of demographic but it gives you the ability to network with and share/learn information with/from other professionals in
- [Top 6 Social Networking Tools for B2B - #5 Slideshare](http://cogointeractive.com/onlinemarketingtop-6-social-networking-tools-for-b2b-5-slideshare/) - 5) SlideShare – Present Your Business to the World My newest fave is SlideShare, which in essence is a site of professionals and businesses uploading their PowerPoint presentations. SlideShare in itself is one of the top 1,000 most visited sites on the Internet according to Compete.com, and it’s traffic is equivalent to more famous sites
- [Frequent Communication Strengthens Trust](http://cogointeractive.com/onlinemarketingfrequent-communication-strengthens-trust/) - I often look to other seasoned marketers for guidance and insights and one of those mavens is Marcia Yudkin. See below for what she had to say about building trust with customers: Around the world, 83 percent of well-informed, well-heeled, college-educated people rate a company's trustworthiness as extremely important. So say the remarkable 2010 results
- [Marketers Compare Notes on Using Social Media - NYTimes.com](http://cogointeractive.com/onlinemarketingmarketers-compare-notes-on-using-social-media-nytimes-com/) - Social media got a lot of attention at this year's annual conference of the Association of National Advertisers. LOTS of interest but still need "schooling on the do's and don'ts of social media." Read on... Advertising - Marketers Compare Notes on Using Social Media - NYTimes.com.
- [How CEOs Will Use Social Media in the Future](http://cogointeractive.com/onlinemarketinghow-ceos-will-use-social-media-in-the-future/) - Today’s CEO is not social. So says Forrester Research’s CEO George Colony. Very few of the CEOs at top companies in the U.S. and the rest of the world have any material presence on the popular social media sites. Read more
- [Basic List Building Strategies](http://cogointeractive.com/onlinemarketingbasic-list-building-strategies/) - There is no doubt that email marketing has become one of the best and fastest ways to build your online brand and promote your services. The process of building a mailing list isn't an easy one, but, well-worth the effort when your open rate is well above the average of 8-10%. A responsive mailing list
- [Using Article Marketing to Build a Mailing List](http://cogointeractive.com/onlinemarketingusing-article-marketing-to-build-a-mailing-list/) - One of the most effective methods that you can use to build your list is article marketing. It provides your business with the perfect online platform and can help you reach your target audience in a way that lets you share your knowledge and position you as an expert in your market at the same
- [Are You Ready for 2011?](http://cogointeractive.com/onlinemarketingare-you-ready-for-2011/) - Are You Ready for 2011? | B2C Marketing Insider. It's hard to believe 2010 is almost over.
- [Using social networking sites to build a responsive mailing list.](http://cogointeractive.com/onlinemarketingusing-social-networking-sites-to-build-a-responsive-mailing-list/) - Social networking is a great method that you can use to bring in new subscribers and build a responsive mailing list. It is fast becoming a standard in the way that individuals and businesses communicate with each other. It is literally changing the way we connect and interact with like-minded people. Unlike most real world
- [Challenge for 2011: Want to blog more often? — Blog — WordPress.com](http://cogointeractive.com/onlinemarketingchallenge-for-2011-want-to-blog-more-often-blog-wordpress-com/) - Great advice and a great CHALLENGE for all you bloggers out there...including me...:) Challenge for 2011: Want to blog more often? — Blog — WordPress.com. Related articles WordPress.com Sees A Massive Growth In 2010 (techie-buzz.com) WordPress.com Challenge (grownupforeal.wordpress.com)
- [Texting vs. Email?](http://cogointeractive.com/onlinemarketingtexting-vs-email-2/) - Image via Wikipedia I was recently sent the below link from the publisher of OC Metro who shared his viewpoint on our expectation of instant communication.I think his insights are interesting, however, this is the age of technology and instant communication. As with anything, we need to do our best to strike a balance. I
- [Demystifying Social Media](http://cogointeractive.com/onlinemarketingdemystifying-social-media/) - I frequently give talks to various business groups on the best way to use social media to build awareness around your business and drive targeted leads to your website. When I begin, I see a few (okay, many!) skeptical faces in the audience and most of that skepticism is because of the technical overwhelm many
- [Infographic on how small business uses social media](http://cogointeractive.com/onlinemarketinginfographic-on-how-small-business-uses-social-media/)
- [2011 Trends: Mobile; Social Marketing](http://cogointeractive.com/onlinemarketing2011-trends-mobile-social-marketing/) - A great article from Marketing Profs on how marketers are using web data to make their marketing campaign decisions... Metrics & ROI - 2011 Trends: Turning Data Into Action; Mobile; Social Marketing : MarketingProfs Article.
- [Four Ways to Use SlideShare to Boost Your Reach Online](http://cogointeractive.com/onlinemarketingfour-ways-to-use-slideshare-to-boost-your-reach-online/) - I think Slideshare is one of the best online marketing tools out there. Check out this "Get to the Point" article on Four ways to use Slideshare to extend your online marketing reach...good stuff! http://bit.ly/as1O06
- [The Social & Search Two-Step](http://cogointeractive.com/onlinemarketingthe-social-search-two-step/) - It’s fairly well known that a solid social media strategy is very effective in raising awareness around a brand. What is less known, is that social media also serves as a powerful tool in search engine optimization. Today, search engines can index or “crawl” and rank a Facebook fan page, a LinkedIn professional profile, blog
- [Keys to Successful Social Media Monitoring in 2011 : MarketingProfs Article](http://cogointeractive.com/onlinemarketingkeys-to-successful-social-media-monitoring-in-2011-marketingprofs-article/) - Here is a great article from Marketing Profs on a subject that is becoming an increasingly important element of a solid social media strategy: monitoring your company's reputation. Social Media - Keys to Successful Social Media Monitoring in 2011
- [The 7 Biggest Fan Page Marketing Mistakes](http://cogointeractive.com/onlinemarketingthe-7-biggest-fan-page-marketing-mistakes/) - Great information for all you Facebook Fan Page newbies! The 7 Biggest Fan Page Marketing Mistakes.
- [Maintaining a Strong SEO Strategy During Rebranding](http://cogointeractive.com/onlinemarketing284/) - Recently, Netflix announced that its streaming content service would be separating from its extremely popular and successful DVD rentals service, and that the company would be rebranding the DVD service under a new name: Qwikster. Although the change in this case has been so well publicized (and criticized) that it's difficult to imagine the target
- [Lead Generation: Using Social Media to Help](http://cogointeractive.com/onlinemarketinglead-generation-using-social-media-to-help/) - Okay, so you've got a Facebook page for your business, you've started a Twitter account, and you're all hooked up on YouTube. Now what? How is all this social networking going to help you get what you ultimately need - sales leads? While having a social media presence is essential for modern businesses, creating accounts
- [Managing Negative Reviews](http://cogointeractive.com/onlinemarketingmanaging-negative-reviews/) - The world of social media can often seem like a free-for-all. Sure, social media gives customers a venue to sing your praises, which can lead to higher sales and a stronger reputation. The danger, of course, is that unhappy customers or visitors can take it upon themselves to post negative feedback about your business in
- [The Importance of a Social Media Policy](http://cogointeractive.com/onlinemarketingthe-importance-of-a-social-media-policy/) - If you are working with partners, associates, or employees in your business, there's no point in trying to pretend that the use of social media won't get complicated at some point. It's one thing when someone in the organization says something unacceptable in the office and it is dealt with internally, but when someone in
- [How Your Business Social Media Presence Should Differ from Your Personal Presence](http://cogointeractive.com/onlinemarketinghow-your-business-social-media-presence-should-differ-from-your-personal-presenc/) - If you spend any of your free time on the internet, chances are you have a personal Facebook account, Twitter account, and maybe a few other accounts here and there. If you're also using social media for marketing your business, then you probably have separate accounts set up under your company's name, as well. Regardless
- [Where SEO and Social Media Intersect](http://cogointeractive.com/onlinemarketingwhere-seo-and-social-media-intersect/) - You probably already have a strong SEO strategy for your company's website, and of course that's important. Providing regular doses of fresh and relevant content on your blog, for example, is a great way to keep search engines interested in your site, which will in turn drive traffic to your business. You probably also have
- [Internet Marketing: More than a Numbers Game](http://cogointeractive.com/onlinemarketinginternet-marketing-more-than-a-numbers-game/) - Sometimes in the world of social media, it's easy to get caught up in the idea that a greater following equals greater success for your business. So many people focus on "getting the numbers up" - increasing Twitter follower numbers, Facebook fans, YouTube channel subscribers, and so forth. However, there may be a sobering wake-up
- [Handling Social Media Mishaps](http://cogointeractive.com/onlinemarketinghandling-social-media-mishaps/) - It happens even to the best of us from time to time - something thoughtless, inappropriate, or downright dumb gets said on a social network, people react, and next thing you know you've got a big scandal on your hands. In the context of a small or medium-sized business, even a minor uproar on a
- [Adopting an Internet Marketing Strategy](http://cogointeractive.com/onlinemarketingadopting-an-internet-marketing-strategy/) - Ten years ago, internet marketing was much simpler than it is now. You had a website to promote your business, and that's exactly what it did. It was basically an online brochure that told your potential customers what you would provide for them, and gave them all the contact details to reach if if they
- [Adapting Your Strategies to the Mobile Revolution](http://cogointeractive.com/onlinemarketingadapting-your-strategies-to-the-mobile-revolution/) - Just when you thought you had the hang of this SEO and social media strategy stuff, a new player walked onto the stage: the tablet. Apple's iPad started a wave of tablet use that is beginning to change how we use the internet in a very real way. The first batch of research on how
- [Building up Your Twitter Influence](http://cogointeractive.com/onlinemarketingbuilding-up-your-twitter-influence/) - By now you already know that social media is one of the big marketing tools at your disposal. Sometimes social media experts make it sound like all you need to do is open up a Twitter account, and suddenly you'll be interacting with thousands of people and watching your content go viral. If you've been
- [Are You in the Right Place for Effective Marketing?](http://cogointeractive.com/onlinemarketingare-you-in-the-right-place-for-effective-marketing/) - Social media marketing is obviously a huge deal in the context of building a name for yourself online, and converting that name into followers, and then into leads. But in a sea of countless social networks, among which Facebook, Twitter, and Google+ are the current frontrunners, how can you know exactly where your efforts would
- [Seven Tips to Generate Leads from Your Social Media Accounts in 2012](http://cogointeractive.com/onlinemarketingseven-tips-to-generate-leads-from-your-social-media-accounts-in-2012/) - There's a lot of talk about growing a strong social media presence for your business, but in the end there's no point if you can't convert your reading audience into a buying one. To make 2012 your biggest year ever, here are seven tips for turning followers into customers. 1. Focus on retweets. Your message
- [Self-Promotion: Finding the Balance](http://cogointeractive.com/onlinemarketingself-promotion-finding-the-balance/) - For most of us, social media benefits our businesses for two reasons. One, it gives us a way to engage and interact with both customers and potential customers on a personal level. Two, it gives us a platform from which we can market our products and services in a way that will help us connect
- [Developing a Social Media Strategy for 2012](http://cogointeractive.com/onlinemarketingdeveloping-a-social-media-strategy-for-2012/) - 2012 is finally here, which means you have a clean slate to build an improved social media strategy that will better benefit your business in the coming months. Here are some things to keep in mind when constructing your strategy for this year: Don't only promote your own stuff. No one wants to listen to
- [2012: The Year to Move Forward](http://cogointeractive.com/onlinemarketing2012-the-year-to-move-forward/) - 2010 was a big year in terms of businesses starting to establish a social media presence, and 2011 expanded on that with an explosion in the number of businesses that started taking social media seriously as a marketing tool. Now that we've done an adequate amount of setting things up, it's time to start thinking
- [Where Business and Personal Meet in Social Media](http://cogointeractive.com/onlinemarketingwhere-business-and-personal-meet-in-social-media/) - Over the past few years, online marketing, and especially social media, has developed into a situation where there is less "businessy" talk, and more real human interaction between businesses and customers. Spouting slogans and pasting logos everywhere is no longer the best way to get customers - you have to have actual conversations with the
- [The Growing Importance of Engagement](http://cogointeractive.com/onlinemarketingthe-growing-importance-of-engagement/) - If there's one thing this year's Google updates have taught us, it's that we can no longer rely on raw numbers to tell us how well we're doing when it comes to social media and SEO marketing. The Google Panda update back in February was a pretty big wake-up call that simply having a lot
- [Google Is Not the Only Search Engine](http://cogointeractive.com/onlinemarketinggoogle-is-not-the-only-search-engine/) - When we talk about SEO and search engine ranking, the automatic assumption is that we're talking about Google. While it's certainly true that Google is the most important and influential search engine at the moment, and possibly for the foreseeable future, it's also important to remember that Google has other things besides search in its
- [Online Marketing for 2012](http://cogointeractive.com/onlinemarketingonline-marketing-for-2012/) - Believe it or not, it's already December, and if you haven't already started thinking about how you want to modify your social media, SEO, blogging, and other aspects of your online marketing strategy for the coming year, now is a good time to get started. Obviously predicting the future is out of the question, but
- [Should You Be Marketing Internationally?](http://cogointeractive.com/onlinemarketingshould-you-be-marketing-internationally/) - In this age of the internet, the entire world is pretty much at our fingertips. From a commerce standpoint, this has to make a business owner wonder if it's appropriate to market to a worldwide audience. After all, if all anyone has to do to see your product or service is visit a website, why
- [What Do Google+ Business Pages Mean for You?](http://cogointeractive.com/onlinemarketingwhat-do-google-business-pages-mean-for-you/) - This week Google finally announced that it was allowing businesses to create Google+ Pages for their brands. Since then there has been a lot of opinion in both directions about whether or not the pages are worth the trouble of signing up, and there are a few things that businesses need to keep in mind
- [Five Things that Can Go Wrong with Your Website Design](http://cogointeractive.com/onlinemarketingfive-things-that-can-go-wrong-with-your-website-design/) - So you went out and bought the most expensive web design that money could buy, but did you really get your money's worth? Just because you've paid for something to be extra-fancy doesn't mean that it's useful for your visitors, or that it's doing you any favors in terms of SEO. Here are some of
- [The New Facebook Page Format: What You Need to Know](http://cogointeractive.com/onlinemarketingthe-new-facebook-page-format-what-you-need-to-know/) - We saw a hint of the future last year when Facebook introduced the Timeline format for personal accounts. Some loved it, some complained, but eventually everyone was moved over to the new design. For business pages, however, the old format lingered for a while. Companies waited to see if their pages were going to
- [Playing LinkedIn Marketing the Right Way](http://cogointeractive.com/onlinemarketingplaying-linkedin-marketing-the-right-way/) - If you're one of the literally millions of people who is using LinkedIn only as a personal résumé and business-related social network, you're missing out on the numerous ways that this powerful site can help your marketing strategy. Here's a list of tricks you can use to turn your LinkedIn account into a marketing workhorse:
- [Using Video as Part of Your Marketing Strategy](http://cogointeractive.com/onlinemarketingusing-video-as-part-of-your-marketing-strategy/) - One of the great things about YouTube is that the site can be used for so many purposes - entertainment, education, promotion, or a combination of the three. The sheer amount of visibility that your company can get by just having a few well-constructed promotional videos is staggering, and it's something you shouldn't ignore if
- [Case Studies: How Social Marketing Can Grow a Business](http://cogointeractive.com/onlinemarketingcase-studies-how-social-marketing-can-grow-a-business/) - If you were ever in any doubt about the effectiveness of social media and online marketing, looking at the successes of other businesses can really help turn you into a believer. Seeing what these companies have done with their campaigns may inspire you to do some forward thinking of your own! Innovating with Facebook Facebook
- [How to Create a Custom Facebook Tab the Easy Way](http://cogointeractive.com/onlinemarketinghow-to-create-a-custom-facebook-tab-the-easy-way/) - Facebook keeps expanding the ways in which page admins can customize their business pages, but a lot of what you can do is limited by how much you understand about the developer side of Facebook. However, you don't need to be a programmer to make a great looking custom tab if you use one of
- [Seven Ways to Market Your Website More Aggressively](http://cogointeractive.com/onlinemarketingseven-ways-to-market-your-website-more-aggressively/) - Getting traffic to your website is the first key to getting people to buy your product or service. If you've been having trouble getting those numbers heading in the right direction, it may be time to switch things up a little and try some different tactics. 1. Appeal to people in an old-school way.
- [Emerging Marketing Trends to Consider in 2012](http://cogointeractive.com/onlinemarketingemerging-marketing-trends-to-consider-in-2012/) - As we head into February, hopefully you're starting to see how the changes you've made to your marketing strategy for this year are manifesting. However, trends are hardly static, and as soon as you start implementing one set of tactics, new developments emerge that can help you decide how to fine-tune your efforts. Mobile
- [How Important Is It to Have a Blog?](http://cogointeractive.com/onlinemarketinghow-important-is-it-to-have-a-blog/) - You've probably seen plenty of business sites with blogs, but maybe you've been hesitant to get one going yourself. After all, it takes time and effort to make sure that you're putting out content for your audience - wouldn't it be a better idea to focus your efforts on techniques that will actually help get
- [Can Pinterest Be Useful for Business-to-Business Marketing?](http://cogointeractive.com/onlinemarketingcan-pinterest-be-useful-for-business-to-business-marketing/) - If your company deals mostly in business-to-business (b2b) transactions, you may not think that there's anything a site like Pinterest can offer you. After all, on the surface it can appear that Pinterest is more like a turbo site for the Etsy crowd - perfect for artistic types who are selling handbags or home decor
- [How Does Press Release Marketing Work?](http://cogointeractive.com/onlinemarketinghow-does-press-release-marketing-work/) - As the name suggests, press releases used to have a much simpler and straightforward function than they do today, that being to release information to the press in a controlled manner. These days, however, with online media taking over, the press release has now become more of a broadcast, with content from press releases flooding
- [Is Pinterest a Good Fit for Your Marketing Strategy?](http://cogointeractive.com/onlinemarketingis-pinterest-a-good-fit-for-your-marketing-strategy/) - When Pinterest marketing first become popular last year, people seemed to think that it was mostly for businesses who had something to sell that was primarily of a visual nature. In other words, if you had a catalog of images of products you had for sale, like shoes for example, Pinterest would work well as
- [Is Social Media Marketing a Magical Solution?](http://cogointeractive.com/onlinemarketingis-social-media-marketing-a-magical-solution/) - As with most success stories, tales of a meteoric social media campaign gone viral can make you believe that the same kind of success is right around the corner for you, too. You might imagine sitting back while the visitors roll in on your Twitter and Facebook pages, and while you wonder why you didn't
- [4 Tips to Help You Get the Most out of Facebook](http://cogointeractive.com/onlinemarketing4-tips-to-help-you-get-the-most-out-of-facebook/) - The labyrinth of ever-evolving Facebook changes can be difficult to keep up with, but there are always a few tips and tricks out there to help make your life easier on the world's largest social network. Here are a few recent tips that can help you navigate the site more efficiently, and get more out
- [Can Your Business Benefit from a Social Network Like Pinterest?](http://cogointeractive.com/onlinemarketingcan-your-business-benefit-from-a-social-network-like-pinterest/) - Most businesses and individuals are on all the major social networks. This means that marketing for Facebook, Twitter, and the like becomes somewhat easier over time, as there is a lot of group knowledge about the best ways to reach out to an audience via these regularly-used channels. But what if there's a social network
- [How On-Topic Does Your Blog Need to Be?](http://cogointeractive.com/onlinemarketinghow-on-topic-does-your-blog-need-to-be/) - Having a blog for your business is a great way to communicate with your audience, and it's also a great way to give your business a more "human" element. Within the context of your company blog, you can share all kinds of useful or even just entertaining posts. Some business blogs, however, are more focused
- [Where Should You Direct Your Social Marketing Attention?](http://cogointeractive.com/onlinemarketingwhere-should-you-direct-your-social-marketing-attention/) - Trying to keep up with the latest social networks and social media marketing opportunities is a never-ending battle. As soon as you get to grips with your Twitter and Facebook strategy, up pops Google+. Some businesses also found significant marketing milage on Tumblr. More recently, photo-curation site Pinterest has gotten the attention of businesses who
- [Dealing with the Frustration of Facebook Changes](http://cogointeractive.com/onlinemarketingdealing-with-the-frustration-of-facebook-changes/) - It's happened to most of us at one time or another - you get something on your Facebook page all set up just how you want it, and then boom, Facebook goes and changes everything and your hard work goes down the drain. While most of Facebook's changes actually benefit page owners in the long
- [Factors to Consider with a Website Redesign](http://cogointeractive.com/onlinemarketingfactors-to-consider-with-a-website-redesign/) - Redesigning your website is a major project that's not to be taken lightly. Aside from the expense involved, there's also likely to be a significant time and effort investment on your part. A website redesign can make you feel more confident about your online presence, but there are some factors to take into consideration when
- [The Five Most Effective Twitter Practices for Business](http://cogointeractive.com/onlinemarketingthe-five-most-effective-twitter-practices-for-business/) - If you were a business owner before Twitter was around, chances are most of your marketing messages (aside from maybe your company slogan) were at least somewhat longer than 140 characters. With the explosion of Twitter both as a marketing tool and a social media platform, you may feel like the medium places difficult restrictions
- [Are You Making the Most of Timeline?](http://cogointeractive.com/onlinemarketingare-you-making-the-most-of-timeline/) - Now that all Facebook Pages for brands have been moved over to the Timeline format, if you haven't optimized your Timeline you're missing out. Some business owners have stubbornly avoided making changes on the basis that they never wanted to be moved over to Timeline, but now that it's a done deal, you may as
- [Four Mistakes that Will Ruin Your Twitter Reputation](http://cogointeractive.com/onlinemarketingfour-mistakes-that-will-ruin-your-twitter-reputation/) - In many ways, when you first have a look at Twitter it seems like a free-for all. Millions of users, everyone talking at the same time... it can be both exciting and frightening. Although it may look like there's no rhyme or reason to it and that you can say anything you want, how you
- [Little Pinterest Marketing Tricks that Make a Big Difference](http://cogointeractive.com/onlinemarketinglittle-pinterest-marketing-tricks-that-make-a-big-difference/) - There are a lot of fun aspects to using Pinterest, and if you're using your account to promote your business, there are even more ways to reach your audience in an effective way. Sometimes even small tweaks to your social media use can yield major results - here are some Pinterest tricks that can help
- [Effective Management of Google+ Circles](http://cogointeractive.com/onlinemarketingeffective-management-of-google-circles/) - When you're focusing on social media marketing, you might think that the broadcasting is the whole point - after all, you want to get your message out to the greatest number of people, right? Not necessarily, or at least not in the sense of indiscriminately telling everyone everything all the time. It's much more effective
- [Is Buying Social Media Followers a Good Investment?](http://cogointeractive.com/onlinemarketingis-buying-social-media-followers-a-good-investment/) - We've all been there: you're building up your company's social media accounts, and it just seems to be going so slowly. You get a trickle here, a trickle there, but in the end the growth is not nearly what you'd hoped it would be. You look at the social media accounts of your competitors, of
- [Managing your Social Media Relationships with Customers](http://cogointeractive.com/onlinemarketing3jfkfwxc48xk-2/) - Thanks to the internet and especially social media, the way business owners communicate with customers is changing rapidly. For one thing, there are so many ways to get nearly instant feedback from customers, and businesses can respond equally quickly. However, this can spell trouble if the wrong responses are given too hastily, or worse, if
- [Why Don't You Have More Twitter Followers?](http://cogointeractive.com/onlinemarketing3jfkfwxc48xk/) - If you're spending a significant amount of time on Twitter trying to increase your presence there for marketing purposes, it can be frustrating when you don't get the level of following you expected. What's even more frustrating is when people do follow you, only to unfollow again a few days later. If you're finding that
- [Taking Your Google+ Marketing to the Next Level](http://cogointeractive.com/onlinemarketing3jfkfwxc48xk-3/) - So many businesses have Google+ accounts that they barely use, or that they use in the same way they use Facebook or Twitter. There has been a lot of confusion about the best way to use G+, and so a lot of businesses have failed to develop their G+ marketing strategy to the fullest. If
- [4 Twitter Mistakes to Avoid](http://cogointeractive.com/onlinemarketing4-twitter-mistakes-to-avoid/) - The fast-paced, conversational nature of Twitter means that it's easy to tweet without thinking too much about what you're saying. This can spell disaster if you're using Twitter primarily as a marketing tool and you end up doing or saying something that sabotages all your efforts. Even though it's fun to use Twitter as a
- [Are You Using Google+ Hangouts for Marketing?](http://cogointeractive.com/onlinemarketingare-you-using-google-hangouts-for-marketing/) - Hangouts are probably the most underused and misunderstood feature of Google+, and businesses who aren't using them are missing out on a powerful opportunity to connect with customers, potential customers, colleagues, and even other experts in the same niche. If you can get comfortable with using Hangouts for marketing purposes, you can turn your company's
- [How Will Changes on LinkedIn Affect Your Business?](http://cogointeractive.com/onlinemarketinghow-will-changes-on-linkedin-affect-your-business/) - This summer has been a busy one for the staff at LinkedIn, the business-focused social network. There has been a complete site redesign, lots of new features rolled out, and the whole thing now has a more modern feel. But how will these changes - and others on the horizon - affect how you promote
- [The Importance of Language in Social Media Marketing](http://cogointeractive.com/onlinemarketingthe-importance-of-language-in-social-media-marketing/) - Social networks, especially ones like Twitter where update lengths are limited, have frequently been blamed for a decrease in the quality of our communication. Often when chatting with friends online, we tend to abbreviate words and take a looser approach to things like grammar and punctuation. While this may not make much of a difference
- [Does Your Business Really Need Google+?](http://cogointeractive.com/onlinemarketingdoes-your-business-really-need-google/) - There has been a lot of debate over what, if anything, Google+ brings to the table in terms of small business marketing. Opinions tend to be highly polarized, with some saying that G+ is the absolute way forward, and others claiming that it's nothing but a lesser Facebook clone. If you're wondering whether to push
- [How Important Is the Visual Aspect of Online Marketing?](http://cogointeractive.com/onlinemarketinghow-important-is-the-visual-aspect-of-online-marketing/) - The early days of the web were mostly about exchanging text, but as computers and download speeds got faster, adding images and even video to web content gradually became more and more common. Over the past couple of years, there has been an explosion of image sharing as mobile apps have made it simple for
- [What To Do When Your Social Media Marketing Isn't Working](http://cogointeractive.com/onlinemarketingwhat-to-do-when-your-social-media-marketing-isnt-working/) - It's already abundantly clear that social media marketing is a huge factor in how businesses develop their online presence and connect with their audience. It can be frustrating, then, when despite your best efforts, your social network clout seems to go nowhere and you don't see the growth you were hoping for. If this is
- [Have You Mapped Out Your Holiday Marketing Plan?](http://cogointeractive.com/onlinemarketinghave-you-mapped-out-your-holiday-marketing-plan/) - Believe it or not, 2012 is rapidly winding down, and the holidays will be here before we know it. The festive season is the perfect time to run special promotions and to start preparing for the new year, and if you're hoping to make the most of it, you'll want to have a plan in
- [Keeping Pinterest in Mind for the Holidays](http://cogointeractive.com/onlinemarketingkeeping-pinterest-in-mind-for-the-holidays/) - If ever there were a good time to start getting more involved with Pinterest-based marketing, the run-up to the holidays is it. Whether you are already a Pinterest power-user or are just getting started with the concept of visual social marketing, there are always ways you can boost your efforts at this time of year.
- [Google+: More than Just a Social Network](http://cogointeractive.com/onlinemarketinggoogle-more-than-just-a-social-network/) - There's a lot of debate about whether Google+ is viable as a social network in the long run, and whether businesses are wasting their time trying to develop a Google+ presence as part of their overall marketing strategy. While it's certainly true that Google+ does not currently have the active user base that Facebook has,
- [The Marketing Benefits of the Visual Revolution](http://cogointeractive.com/onlinemarketingthe-marketing-benefits-of-the-visual-revolution/) - It's no secret: social media is very much heading in a visual direction. The meteoric rise of Pinterest is one indicator, and Facebook's purchase of Instagram is another. In addition, more and more consumers are browsing the web in a visual way, on tablets and other mobile devices. What this means for you as
- [Are You Thinking About 2013 Yet?](http://cogointeractive.com/onlinemarketingare-you-thinking-about-2013-yet/) - It may only be November, but with the holiday rush getting ready to overwhelm us all, 2013 will be here before we know it. That means that now is the time to start looking at the marketing strategies that did and didn’t work for your business in 2012, and plan for the changes you’ll need
- [The Importance of Reviews for Your Business](http://cogointeractive.com/onlinemarketingthe-importance-of-reviews-for-your-business/) - In this age of Internet transparency, consumers have more options than ever before. Today's consumer does more research and, as such, is more well-informed than ever before making a buying decision. What this means is that it's increasingly difficult for your business to make an impression. In a sea of choices, what is it that
- [Just How Important Are Twitter Follower Numbers?](http://cogointeractive.com/onlinemarketingjust-how-important-are-twitter-follower-numbers/) - As recently as a couple of years ago, businesses left and right were panicking about the number of Twitter followers they had, and some were even going so far as to buy thousands of follows in order to get their numbers higher. The idea was that higher numbers would give the impression that the brand
- [How to Get Those All-Important Testimonials](http://cogointeractive.com/onlinemarketinghow-to-get-those-all-important-testimonials/) - These days, consumers rely more and more on the social aspects of research when they're considering where to spend their money. In other words, recommendations from real people can mean as much or more to them than advertisements or other marketing campaigns. Testimonials are a great way to show that people find your product or
- [How SEO Is Changing and What It Means for You](http://cogointeractive.com/onlinemarketinghow-seo-is-changing-and-what-it-means-for-you/) - As a search engine, Google has become increasingly sophisticated over the years. Back in the day, it was pretty easy to fool Google into thinking your site deserved to have a high ranking, and SEO developed as a technique for marketers to make sure that their sites came up as high as possible. Of course,
- [6 Ways to Bring YouTube into Your Marketing Strategy](http://cogointeractive.com/onlinemarketing6-ways-to-bring-youtube-into-your-marketing-strategy/) - You might think that you have nothing to say about your business that would warrant creating video content. Maybe photos of your products or text descriptions of your services have served you well so far, and you don't see what video could possibly add to the bigger picture. If you've never considered YouTube as a
- [Where Should You Draw the Line between Personal and Professional?](http://cogointeractive.com/onlinemarketingwhere-should-you-draw-the-line-between-personal-and-professional/) - We've seen the pattern time and time again: companies that incorporate a personal factor in their online marketing often see a significant boost in their business, and adding that human element can help build customer trust and loyalty. People like to know that they're dealing with other people rather than a nameless, faceless brand, so
- [Small Changes You Can Make for Holiday Marketing](http://cogointeractive.com/onlinemarketingsmall-changes-you-can-make-for-holiday-marketing/) - The winter holidays are upon us, and for most businesses that means the potential for a significant uptick in company interest. However, to convert those interested people into customers- either last minute shoppers or post-holiday sale-seekers - you'll want to give your audience a reason to choose you over their other options. Even if
- [How to Move Forward Successfully in 2013](http://cogointeractive.com/onlinemarketinghow-to-move-forward-successfully-in-2013/) - People often use the new year as an opportunity for a fresh start, a way to begin new projects and renew a commitment to self-improvement. Businesses are no different; many companies set January as a time to start implementing the changes that will carry them through the year to come. But of course, as with
- [How to Get the Most out of Google+ Hangouts On Air](http://cogointeractive.com/onlinemarketinghow-to-get-the-most-out-of-google-hangouts-on-air/) - In 2011, Google+ introduced an innovative addition to its popular Hangouts feature: the ability to broadcast a live stream from a Google Hangout to viewers all over the world. Initially, the Hangouts On Air service was only available to a handful of selected broadcasters, but as of May 2012, the feature is now available to
- [How to Choose between a Facebook Business Page or a Group](http://cogointeractive.com/onlinemarketinghow-to-choose-between-a-facebook-business-page-or-a-group/) - Facebook provides two ways for companies to connect with an audience: Business Pages, and Groups. It can be confusing to try to figure out which one would benefit your business more, so here are a few pros and cons of each to help you choose what's most appropriate for you. Business Pages A
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- [4 Tips to Get More Followers for Your Blog](http://cogointeractive.com/onlinemarketing4-tips-to-get-more-followers-for-your-blog/) - If you've started a blog for your website, you've taken an important step in your marketing journey. However, in order for that step to benefit your business, you have to find ways to get people reading the blog posts you write. Here are four things to keep in mind, both when you're writing your blog,
- [How to Set Up a Pinterest Page for Your Business](http://cogointeractive.com/onlinemarketinghw-to-set-up-a-pinterest-page-for-your-business/) - Late last year, Pinterest finally gave businesses the option to open a business account. This is a big deal for several reasons. One, you can actually use your business name rather than a first and last name for the account. Two, there are tools available that can help tie your Pinterest account to your brand,
- [Do You Have an Effective Call to Action on Your Website?](http://cogointeractive.com/onlinemarketingdo-you-have-an-effective-call-to-action-on-your-website/) - There are a lot of good businesses out there, businesses that provide great products or useful services. However, many of these companies fail due to not being able to get potential customers to act. It's hard enough to get people interested in your business, but interest is not enough. Once you get people to your
- [Getting the Most Out of Your Blog Posts](http://cogointeractive.com/onlinemarketinggetting-the-most-out-of-your-blog-posts/) - If you've got a comprehensive online marketing strategy, that almost certainly includes a blog on your website. Having the blog there, though, is only the first step, and after that you have to make a lot of decisions about how often you blog, how long your posts are, and what sort of subject matter you
- [How to Use Twitter's Vine App for Your Business](http://cogointeractive.com/onlinemarketinghow-to-use-twitters-vine-app-for-your-business/) - Twitter's new Vine app gives you the opportunity to easily make six-second videos for your audience. But if your company's message takes longer than six seconds to convey, what use is Vine to you? Basically this is an opportunity to give bite-sized snippets of visual information, much in the same way that twitter allows you
- [Top 6 Reasons to Spend More Effort on Pinterest](http://cogointeractive.com/onlinemarketingtop-6-reasons-to-spend-more-effort-on-pinterest/) - It can take a while to get into the momentum of a new social network, and if you've been used to networks like Twitter and Facebook where the text aspect is important, trying to switch gears to a mostly visual network like Pinterest can be an adjustment. There are some good reasons to stick with
- [What Facebook's Redesigned News Feed Means for You](http://cogointeractive.com/onlinemarketingwhat-facebooks-redesigned-news-feed-means-for-you/) - You probably don't have it just yet, but they're rolling it out in waves very soon - earlier this month, Facebook announced a huge redesign to the news feed, modifying just about everything with regard to how users view content. Branding it as "the best personalized newspaper in the world," Facebook is changing the way
- [5 Tips for SEO Site Optimization](http://cogointeractive.com/onlinemarketing5-tips-for-seo-site-optimization/) - SEO is forever a moving target, and as search engines evolve, how you optimize your site needs to evolve, too. At the same time, there are certain good practices that hold true even through changes in search engine algorithms, and it's important to keep up with the best ways to make sure your site is
- [Top Five Ways Blogging Can Help Your Search Results](http://cogointeractive.com/onlinemarketingtop-five-ways-blogging-can-help-your-search-results/) - You may be thinking that you don't have any need for blogging, or that the time it takes to write a post would outweigh any potential reward. Although there are certainly many ways to blog, a little can go a long way, and if you play your cards right, you'll see that even a small
- [Online Marketing Strategy Tips: Quality over Quantity](http://cogointeractive.com/onlinemarketingonline-marketing-strategy-tips-quality-over-quantity/) - if you've ever watched how major brands use social media and online marketing channels, it can be impressive and even somewhat intimidating to see how often they put out fresh content. What may not be as apparent, though, is the amount of thought and response to metrics that goes into their strategy, and how what
- [Experian Report Underlines Importance of Social Media Marketing and Email](http://cogointeractive.com/onlinemarketingexperian-report-underlines-importance-of-social-media-marketing-and-email/) - In a report released this week, global consumer insight giant Experian Marketing Services revealed statistics on how consumers in various markets spend their online time. The report shows that in 2012, the average American spent more than a quarter of every online hour on social networking sites. By contrast, only five minutes was spent shopping,
- [Online Marketing: How It All Fits Together](http://cogointeractive.com/onlinemarketingonline-marketing-how-it-all-fits-together/) - In the traditional, offline marketing models, often things were compartmentalized and kept completely separate. Your newspaper ads probably had little to do with your mailing list, except that the overall goal was to bring more business in. These days, the online marketing model is a little bit different, with every aspect contributing to the overall
- [How Important Is Branding Synergy to Your Marketing Strategy?](http://cogointeractive.com/onlinemarketinghow-important-is-branding-synergy-to-your-marketing-strategy/) - In the days when a company website was the only aspect of a business' online presence, controlling brand consistency was pretty simple. With everything all in one place, you only had one shot at getting your audience's attention, but once you had it, there was only one set of branding you had to manage.
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- [The Importance of Optimizing Your Website for Mobile Devices](http://cogointeractive.com/onlinemarketingthe-importance-of-optimizing-your-website-for-mobile-devices/) - Even just a few years ago, it was unusual to see people browsing the web on a phone or mobile device. Tablets hadn't really become popular yet, and smartphone browsers weren't quite up to the task. These days, the technology for truly mobile browsing is catching up with user needs; what is still lagging, however,
- [How Guest Posting Can Help Your Business](http://cogointeractive.com/onlinemarketinghow-guest-posting-can-help-your-business/) - When you're trying to market your business online, the goal is to create a web presence that is popular and far-reaching, with regular site traffic and a community of engaged social media followers. Of course, this can be easier said than done, especially when it comes to creating awareness beyond your company's existing circle of
- [Things to Keep in Mind When Developing Your Mobile Site](http://cogointeractive.com/onlinemarketingthings-to-keep-in-mind-when-developing-your-mobile-site/) - By now you've probably noticed that mobile browsing is the next big thing, and in fact even now mobile computing is of the most popular ways to access the internet. This means that every business owner at some point needs to have a site that is mobile-friendly and optimized accordingly. It may seem like a
- [Making the Most of Your LinkedIn Page](http://cogointeractive.com/onlinemarketingmaking-the-most-of-your-linkedin-page/) - For many years, it seemed like LinkedIn cruised along without making many changes. As a result, many people, both on a personal and business level, set their accounts up and then left them to stagnate. Over the past year, however, LinkedIn has made a lot of improvements to the site, so if you haven't updated
- [How Author Rank Can Help Your Marketing](http://cogointeractive.com/onlinemarketinghow-author-rank-can-help-your-marketing/) - Google is continually coming out with new tools to help you with your marketing efforts, and to reward those who have good content and sound expertise with higher rankings in its search engine. One of the more recent and most misunderstood elements of Google's ranking algorithm is Author Rank, which ostensibly allows authors to associate
- [Why Email Is Still a Viable Marketing Tool](http://cogointeractive.com/onlinemarketingwhy-email-is-still-a-viable-marketing-tool/) - With all the talk of Twitter, Facebook, Google+, and other social media, it's easy to start feeling like perhaps older protocols like email are on the way out in terms of marketing power. While it's certainly true that methods of online communication have changed and evolved dramatically over the past few years, it's important to
- [Is a Niche Social Network Worth Your Time?](http://cogointeractive.com/onlinemarketingis-a-niche-social-network-worth-your-time/) - Marketing over social media, like most online endeavors, is less a monetary investment, and more an investment of time and effort. It takes work to keep up with Facebook, Twitter, Google+, Pinterest, or however many other social networks you belong to, and keeping those conversations going strong is the key to making the effort worth
- [How Important Are the Visual Aspects of Online Marketing?](http://cogointeractive.com/onlinemarketinghow-important-are-the-visual-aspects-of-online-marketing/) - Fifteen or even ten years ago, the web was a sea of text. Sure, there were photos and even some video, but bandwidth limitations kept these aspects of the web to a minimum, and if you wanted to get a message across, well-written copy was the way to do it. Today, your content matters
- [Why Multimedia Is Important in Online Marketing](http://cogointeractive.com/onlinemarketingwhy-multimedia-is-important-in-online-marketing/) - If we had to pick one word to describe today's online experience, "dynamic" might be a good choice. Whereas the early days of the web featured mostly static pages with lots of text and not much else, the sites you see now are bursting with information of all kinds, with a lot of two-way interaction
- [Is Link Building Still Important?](http://cogointeractive.com/onlinemarketingis-link-building-still-important/) - If you've been at all involved with your site's SEO over the past few years, it's likely that link building has been an important part of your overall online marketing strategy. This is because Google has always placed such great importance on how many external sites link back to yours, as a determining factor for
- [Using Twitter as a Conversational Marketing Tool](http://cogointeractive.com/onlinemarketingusing-twitter-as-a-conversational-marketing-tool/) - Twitter, perhaps more than other social networks, has somewhat of a reputation for marketing spam. Quite often you'll see companies using their Twitter accounts for nothing but self-promotion, to the point where the entire tweet stream becomes tantamount to spam. Not surprisingly, this is a good way to lose followers fast, and what these companies
- [What the Recent Facebook News Feed Changes Mean for Your Business](http://cogointeractive.com/onlinemarketingwhat-the-recent-facebook-news-feed-changes-mean-for-your-business/) - If there's one thing we can always count on, it's that Facebook will keep changing things, and the most recent set of changes involves how the news feed algorithm decides what stories to show at the top of a user's feed page. Previously, the average Facebook user read 57% of the stories in their news
- [5 Tips to Build Your Pinterest Following](http://cogointeractive.com/onlinemarketing5-tips-to-build-your-pinterest-following/) - Pinterest is one of those growing social networks that's still somehow elusive to many people. Sometimes, if the nature of your product or service isn't particularly visual, it can be difficult to see how to create boards with compelling content, and to build a following for those boards. If you've been having trouble getting your
- [Is It Time to Refresh Your Social Media Accounts?](http://cogointeractive.com/onlinemarketingis-it-time-to-refresh-your-social-media-accounts/) - We all know the importance of periodic website redesign. Over time, you'll find that your site has outdated contact information, old photos that need updates, or design features that do not reflect current standards. However, though most of us keep up with our websites, often we don't give the same attention to our social media
- [SEO: The Difference Between Helping and Hurting](http://cogointeractive.com/onlinemarketingseo-the-difference-between-helping-and-hurting/) - All businesses with an online presence are trying to achieve the same basic goal - getting the largest possible captive audience so that the highest possible percentage of that audience will become (and remain) customers. Search engine optimization is one of the key ways to achieve this, because search engines are generally the first stop
- [Why It's Important to Stay Active on Social Media](http://cogointeractive.com/onlinemarketingwhy-its-important-to-stay-active-on-social-media/) - Facebook and Twitter are always there. You can pop in and check your accounts, disappear for a couple of weeks, and when you come back, everything is just how you left it, people carrying on the global conversation without you. What you're not seeing, however, is what your silence is costing you in followers and
- [How to Implement an Effective Blogging Strategy](http://cogointeractive.com/onlinemarketinghow-to-implement-an-effective-blogging-strategy/) - Most business owners know that they should have a blog on their website, but often once the blog is in place, there's some hesitation or confusion about how best to use it. Filling your blog with content isn't something to be done randomly - you'll want to adopt a strategy to make sure that you
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- [Assessing Your Social Media Balance](http://cogointeractive.com/onlinemarketingassessing-your-social-media-balance/) - When you first start using social media to reach out to your audience, usually one particular social network stands out as being right for your business. For some businesses, Facebook seems like a natural choice; for others, it may be Twitter or Pinterest or another social media site. It's important to remember, though, that
- [Tough Times Underline the Need for Marketing Flexibility](http://cogointeractive.com/onlinemarketingtough-times-underline-the-need-for-marketing-flexibility/) - Now that we're heading into the third week of the government shutdown, businesses across the country are affected to varying degrees. Obviously those business owners with direct governmental ties, for example those with government contracts, are affected the most, but the longer the shutdown continues, the further down the effects trickle. This means that
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- [Three End of the Year Marketing Strategies to Consider](http://cogointeractive.com/onlinemarketingthree-end-of-the-year-marketing-strategies-to-consider/) - With 2013 coming to an end, there is no better time than now to create a sound marketing plan for the new year. Before you do this, don’t overlook making a “final push” over the last few weeks of December. Even if your company is not the type to typically benefit from holiday sales, there
- [SEO in 2014: Are you going to be Ready?](http://cogointeractive.com/onlinemarketingseo-in-2014-are-you-going-to-be-ready/) - When it comes to the wonderful world of search engine optimization (SEO), one thing always holds true: you never know what to expect next. If you are going to achieve success in this area of your business, you need to be flexible enough to roll with the punches. Just the same as 2013, we can
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- [Three Tips for Finding and Testing New Marketing Channels](http://cogointeractive.com/onlinemarketingthree-tips-for-finding-and-testing-new-marketing-channels/) - Regardless of how much success you have had marketing your company in the past, there is one thing you need to remember: things can and will change in the future. For this reason, you must be prepared to find and test new marketing channels on a regular basis. At some point, the marketing strategy that
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- [5 Simple yet Overlooked Content Marketing Tips](http://cogointeractive.com/onlinemarketing5-simple-yet-overlooked-content-marketing-tips/) - If you are trying to grow traffic to your website, it is essential to take a close look at your content marketing strategy. While there is nothing wrong with spending time and money on other SEO efforts, Google has made it clear that there is nothing more important than high quality content. When it comes
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- [Content Creation Tips: How to Outdo the Competition](http://cogointeractive.com/onlinemarketingcontent-creation-tips-how-to-outdo-the-competition/) - Do you remember the days when creating content for your website or blog was relatively simple? You didn’t have to worry about what the search engines thought. You didn’t have to concern yourself with too many competitors trying to outdo you. While those may be considered the “good old days,” things have changed quite a
- [Do It Yourself SEO? Better yet, Hire a Pro](http://cogointeractive.com/onlinemarketingdo-it-yourself-seo-better-yet-hire-a-pro/) - Are you the hands on type? Or are you the type who would rather hire a professional to handle tasks you are not comfortable with? When it comes to search engine optimization (SEO), many people claim to know what the are talking about. However, only a few can really step up to the plate and
- [5 Tips for Using Twitter to Generate Leads](http://cogointeractive.com/onlinemarketing5-tips-for-using-twitter-to-generate-leads/) - By: Peg McDermott. With more than 500 million active users, Twitter is one of the best places to turn as you attempt to generate leads for your business. Not everybody can be considered a prospect, however, there are potential buyers in every industry. Your goal is simple: find these people and connect with them in
- [3 Cool Ways to Prospect for Leads on LinkedIn](http://cogointeractive.com/onlinemarketing3-cool-ways-to-prospect-for-leads-on-linkedin/) - By: Peg McDermott. Are you currently using LinkedIn to prospect for leads? If not, you are missing out on a huge opportunity. With hundreds of millions of users, the more time you spend on this social site the better chance you have of connecting with professionals who could benefit from using your products and/or services.
- [How to Use LinkedIn to Generate Qualified Leads](http://cogointeractive.com/onlinemarketinghow-to-use-linkedin-to-generate-qualified-leads/) - By: Peg McDermott. Are you taking full advantage of the power of LinkedIn? Those who have harnessed this power are using the social networking site to generate qualified leads on a regular basis. While this may be new territory for your business, there are several tips you can follow to increase your chance of generating
- [Use LinkedIn to Build Brand Awareness](http://cogointeractive.com/onlinemarketinguse-linkedin-to-build-brand-awareness/) - When it comes to building brand awareness, social media is often times the first strategy that many companies consider. Furthermore, most are beginning to understand the benefits of using LinkedIn. If you aren’t using LinkedIn to build brand awareness you are missing the boat. Take a close look at your competitors. What do you see?
- [Spring Cleaning for your Online Marketing Strategy](http://cogointeractive.com/onlinemarketingspring-cleaning-for-your-online-marketing-strategy/) - Spring cleaning your online marketing strategy can be one of the most productive steps you take during the early part of the year. There is no better time than now to “spring clean” your strategy, ensuring that you have a plan in place for the next several months. As you get started, here are three
- [LinkedIn Showcase Pages: What you Need to Know](http://cogointeractive.com/onlinemarketinglinkedin-showcase-pages-what-you-need-to-know/) - By: Peg McDermott. Many organizations have come to realize the benefits of creating a LinkedIn Company Page. This provides the opportunity to share information on everything from what the company does to who works there to job opportunities and much more. However, there was one thing missing: the ability to highlight different aspects of the
- [Website Design Spring Cleaning](http://cogointeractive.com/onlinemarketingwebsite-design-spring-cleaning/) - Last week, we provided a variety of spring cleaning tips for your online marketing strategy as a whole. Today, we are going to dive into the finer details of this process, including a closer look at the design of your company’s website. Many organizations overlook the importance of a well designed website. Instead, they “throw
- [How to Use Twitter for PR](http://cogointeractive.com/onlinemarketinghow-to-use-twitter-for-pr/) - To some companies, Twitter is a way or life. To others, this is a confusing 140-character mess that they simply don’t understand. If you find yourself shying away from this social media platform, now may be the time to come around to what it has to offer. Did you know that many companies are using
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- [How to Create a Successful Social Media Strategy](http://cogointeractive.com/onlinemarketinga-social-media-strategy-for-a-better-2014/) - Today, we are going to continue with our “online marketing spring cleaning” series. If you have not been keeping up, be sure to check out our recent pieces on website design and search engine optimization. This time around we are going to focus on social media, a factor that can play a big part in
- [Optimizing your Website for Google](http://cogointeractive.com/onlinemarketingoptimizing-your-website-for-google/) - Last week, we offered advice and tips related to website design spring cleaning. While a high quality design is sure to increase your chance of online success, there is one thing you need to remember: you still need people to visit your website. With all this in mind, we are going to take a closer
- [How to Effectively Advertise on Facebook](http://cogointeractive.com/onlinemarketinghow-to-effectively-advertise-on-facebook/) - Many people understand the benefits of updating their Facebook page on a regular basis, sharing information, tips, and ideas with others. But did you know you can take this one step further through the Facebook advertising platform? As complicated as it may sound, Facebook advertising is extremely simple once you know what you are doing.
- [Top Five Reasons to Spend More Time on LinkedIn](http://cogointeractive.com/onlinemarketingtop-five-reasons-to-spend-more-time-on-linkedin/) - As a business professional, there are many social media outlets that can help you grow your sales and take your profits to the next level. Are you spending as much time on LinkedIn as you should be? If you have been neglecting this platform, there is no better time than now to change your approach.
- [Three Social Media Changes that will Impact your Online Marketing Strategy](http://cogointeractive.com/onlinemarketingthree-social-media-changes-that-will-impact-your-online-marketing-strategy/) - There is a lot changing in the wonderful world of social media. From day to day, you may not notice many differences. However, when you look at the bigger picture you will realize that things are not the same today as they were several months ago. It would be in your best interest to review
- [5 Free Social Media Monitoring Tools Worth Using](http://cogointeractive.com/onlinemarketing5-free-social-media-monitoring-tools-worth-using/) - There is a big difference between using social media and using social media effectively. The key to making the most of this is to listen and interact with your audience. Doing so means monitoring all of your accounts (Twitter, Facebook, LinkedIn, etc.), analyzing the data, and making any necessary changes along the way. Rather than
- [5 Tips for Marketing your Business on Pinterest](http://cogointeractive.com/onlinemarketing5-tips-for-marketing-your-business-on-pinterest/) - How do you feel about your current social media marketing plan? Like many, you may focus most of your time on Twitter, Facebook, and LinkedIn. While these three services put you in position to drive a lot of traffic, there is another you may be overlooking: Pinterest. Many people believe that Pinterest is only for
- [Three Twitter Design Changes You Should Know](http://cogointeractive.com/onlinemarketingthree-twitter-design-changes-you-should-know/) - No matter if you use Twitter on a daily basis or from time to time, it is important to stay current with any changes made to the design. Recently, the company decided to make a few design changes. While some people have enjoyed the changes to this point, others are complaining. Regardless of what camp
- [Why Video is Important to Your Online Marketing Strategy](http://cogointeractive.com/onlinemarketingwhy-video-is-important-to-your-online-marketing-strategy/) - There is a lot that goes into creating an effective online marketing strategy. While the use of video may sound intimidating, once you are on the right track this can be a fun way to generate new business and connect with your target audience. With the average internet user watching videos on a daily basis,
- [Top 5 Reasons to Use Social Media for Business](http://cogointeractive.com/onlinemarketingtop-5-reasons-to-use-social-media-for-business/) - As a small business owner, it is only natural to take advantage of every opportunity to communicate with your audience. Furthermore, you should always be searching for ways to increase sales and profits. Although many companies have been relying on the power of social media for quite some time, others are just now beginning to
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- [Social Media, Search Engine News Worth Noting](http://cogointeractive.com/onlinemarketingsocial-media-search-engine-news-worth-noting/) - Are you the type of business professional who is interested in using social media to increase engagement and revenue? Do you spend a lot of time focused on the latest “moving and shaking” in the SEO field? If you answered yes to either question, you will never be at a shortage when it comes to
- [Don’t Just Use Twitter for Business, Target the Right Audience](http://cogointeractive.com/onlinemarketingdont-just-use-twitter-for-business-target-the-right-audience/) - When it comes to powerful social media services that can boost your business, including sales and profit, there is no better option than Twitter. While there is nothing wrong with spending time on Facebook and LinkedIn as well (among others), many business owners and marketing professionals put a lot of time, money, and resources into
- [5 Social Media Tools You Should be Using](http://cogointeractive.com/onlinemarketing5-social-media-tools-you-should-be-using/) - Are you on the prowl for social media tools that can help you enhance your marketing efforts? While some tools are commonly used, others slide under the radar. Here are five social media tools you aren’t using but should consider implementing in the near future: 1. Mention. If Google Alerts is not your thing, give
- [Top 5 Reasons to Use Infographic Marketing](http://cogointeractive.com/onlinemarketingtop-5-reasons-to-use-infographic-marketing/) - Does your marketing plan need a shot in the arm? Are you tired of doing the “same old, same old” with hopes that you achieve the desired results? Even if your current marketing plan is working, it makes sense to consider other options. Have you given infographics a second look? With an infographic, you are
- [How to Find Prospects Using Twitter](http://cogointeractive.com/onlinemarketinghow-to-find-prospects-using-twitter/) - As a business owner, you have probably come to realize that using social media is one of the best ways to generate interest and land new clients. At the same time, you likely fit into one of two groups: Those who actively use social media for prospecting Those who passively use social media, hoping that
- [Top 7 Reasons to Use Content Marketing](http://cogointeractive.com/onlinemarketingtop-7-reasons-to-use-content-marketing/) - Do you have a system in place for creating killer content? From blog posts to infographics, if your answer is yes there may be something you are forgetting: an iron clad marketing strategy. It is one thing to create content, but another thing entirely for people to read what you have to say. Remember, the
- [Social Media, International Reach, and Increased Spending](http://cogointeractive.com/onlinemarketingsocial-media-international-reach-and-increased-spending/) - Are you a small business owner with the big goal of reaching an international audience? While it may be a challenge to sign on customers from other parts of the world, this is not nearly as difficult as it once was. Thanks in large part to social media, you now have the chance to expand
- [How to Find Prospects via LinkedIn](http://cogointeractive.com/onlinemarketinghow-to-find-prospects-via-linkedin/) - In today’s day and age, a growing number of small business owners are turning to social media to prospect for clients. While some are more successful than others, there is always time to make changes that can lead to better results. Last week, we discussed the many ways to find prospects via Twitter. This time
- [The Best Times to Review and Tweak your Social Media Strategy](http://cogointeractive.com/onlinemarketingthe-best-times-to-review-and-tweak-your-social-media-strategy/) - Even if you are confident in your social media strategy, you should make it a habit to review your approach on a regular basis. By doing so, there is always the chance you will find a tweak that can work in your favor. Here are three times to review your social media strategy: 1. Beginning
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- [5 Content Discovery Tools to Use](http://cogointeractive.com/onlinemarketing5-content-discovery-tools-to-use/) - Like many, you may need a push in the right direction when it comes to the process of creating high quality content. Rather than beat your head against your keyboard, trying to come up with content ideas and catchy titles, there are tools you can use to your advantage. Here are five that you should
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- [Top 5 Ways to Improve your Content Marketing Strategy](http://cogointeractive.com/onlinemarketingtop-5-ways-to-improve-your-content-marketing-strategy/) - Content marketing is the “flavor of the month” and there is no reason to believe this is going to change anytime soon. There are a few changes you can make if you have yet to experience high level results from your content marketing strategy. Here are five ideas to consider: 1. Use infographics. When you
- [LinkedIn: More than a Networking Service](http://cogointeractive.com/onlinemarketinglinkedin-more-than-a-networking-service/) - Many people look at LinkedIn and see one thing and one thing only: the ability to connect and network with other business professionals. While this may be the primary use of the service, you can get a lot more from it if you know what you are doing. Here are three other ways to use
- [How to Achieve Success with your Facebook Marketing Campaign](http://cogointeractive.com/onlinemarketinghow-to-achieve-success-with-your-facebook-marketing-campaign/) - As a small business owner or marketing professional, you are well aware of the power of Facebook (as well as other social media services). But there is a big difference between being aware of the benefits and taking full advantage. If you have yet to achieve success with your Facebook marketing campaign, there are steps
- [LinkedIn Ads: Supplement your Organic Strategy](http://cogointeractive.com/onlinemarketinglinkedin-ads-supplement-your-organic-strategy/) - You don’t have to spend a single cent to take advantage of the power of LinkedIn. You can use the biggest networking site in the world, free of cost, to connect with others as a means of boosting your business. Once you have a solid organic strategy in place, it is time to consider another
- [3 Top Tips for Marketing to Millennials](http://cogointeractive.com/onlinemarketing3-top-tips-for-marketing-to-millennials/) - When it comes to marketing your company, product or service, there is nothing more important than knowing your audience. A growing number of companies have come to realize the benefits of marketing to Millennials, which is the group of people born between 1980 and 2000. While there is a lot that goes into developing a
- [Twitter Marketing Mistakes to Avoid](http://cogointeractive.com/onlinemarketingtwitter-marketing-mistakes-to-avoid/) - It does not matter if you have been using Twitter as a marketing tool for many years or have yet to create an account, this can be a powerful part of your social strategy. While some companies have achieved great success with their Twitter marketing strategy, others continually come up short. If you want to
- [How to Set Up your Marketing Plan for 2015](http://cogointeractive.com/onlinemarketinghow-to-set-up-your-marketing-plan-for-2015/) - With the final month of the year upon us, small businesses (as well as larger organizations) the world over are reviewing the past and looking toward the future. Once you have a solid idea of how your company performed through the first 11 months of the year, it is time to turn your attention to
- [Creating a Facebook Ad? Implement these Call to Action Tips](http://cogointeractive.com/onlinemarketingcreating-a-facebook-ad-implement-these-call-to-action-tips/) - Anybody with a little bit of time and a few dollars can create a Facebook ad and run a campaign. Not everybody has what it takes to create an ad that generates clicks and converts these people into buyers. When creating a Facebook ad, regardless of your company size or industry, the call to action
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- [Improve Twitter Sales with the Right Tools](http://cogointeractive.com/onlinemarketingimprove-twitter-sales-with-the-right-tools/) - Do you have a strong Twitter presence? Are you hoping to use this social media service to increase sales and profits in the near future? If you answered yes to these questions, it is time to consider all your options. There are a variety of tools you can implement to improve sales on Twitter, with
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- [Reflect on the Past, Prepare for the Future](http://cogointeractive.com/onlinemarketingreflect-on-the-past-prepare-for-the-future/) - Do you have an annual marketing strategy and plan in place? This is a “yes or no question” that should have a “yes or no answer.” If you answered yes, you are in better position than those who answered no. But regardless of what you have done in the past, there is no reason to
- [5 Tips for Using Instagram for Business](http://cogointeractive.com/onlinemarketing5-tips-for-using-instagram-for-business/) - As a small business owner, you are well aware that you can get a lot of “bang for your marketing buck” by focusing on social media. Like many, you may spend most of your resources on Facebook, Twitter, and LinkedIn. While these may be the three biggest social media platforms, at least from a marketing
- [5 Online Marketing Questions to Answer in the New Year](http://cogointeractive.com/onlinemarketing5-online-marketing-questions-to-answer-in-the-new-year/) - With the new year here, it is safe to say that you have a lot of hope for the future of your business. While there are sure to be challenges in 2015, if you play your cards right you know you are in position to do big things. You don’t want to wait any longer
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- [5 Key Ways Internet Has Changed Traditional Marketing Forever](http://cogointeractive.com/onlinemarketing5-key-ways-internet-has-changed-traditional-marketing-forever/) - . The Internet has completely changed the way customers search for and buy goods and services. Traditional marketing such as: . -- Newspaper -- Television advertising -- Direct mail -- Phone calls . simply do not integrate well with the powerful medium of the Internet. These forms of marketing have become less and less effective
- [What is Inbound Marketing and How Can It Work for My Business?](http://cogointeractive.com/onlinemarketingwhat-is-inbound-marketing-and-how-can-it-work-for-my-business/) - . Get their attention and keep it! . . Inbound marketing refers to marketing activities that bring visitors in, rather having to go out to get customers' attention. Inbound marketing earns the attention of customers, makes the company easy to be found online, and draws customers to the website by producing interesting content to read.
- [How to Create Better Content with Business Blogs](http://cogointeractive.com/onlinemarketinghow-to-create-better-content-with-business-blogs/) - A blog is no longer just for personal use about cooking or travel, it’s now used for businesses and growth! A business blog is a place where you regularly promote and publish your content. Blogging helps with inbound marketing by attracting new visitors to your website, increasing the traffic, then converting the visitors into leads.
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- [Social Media: Why and What to Write?](http://cogointeractive.com/onlinemarketingsocial-media-why-and-what-to-write/) - . Social media posts as well as blogs can increase viewers/readers of your products, services, ideas, and overall content, and increase traffic to your website. In this blog post, we’ll offer helpful suggestions for what to post on social media: Facebook, Twitter, LinkedIn, Google+, and Pinterest. . The purpose of posting on social media is
- [Do I Have to be a Good Writer to Start a Blog?](http://cogointeractive.com/onlinemarketingdo-i-have-to-be-a-good-writer-to-start-a-blog/) - . It takes experience and practice to be good at anything. Good writing does matter; anyone can be a successful blogger with the right framework, dedication and attitude. . Throughout the blogging process you will learn what your readers respond to and what topics will appeal to a wider or to a more specific audience
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- [Master Inbound Marketing: Here's How to Get Started](http://cogointeractive.com/onlinemarketinghow-can-you-get-started-with-inbound-marketing/) - . In our recent blog we wrote about what is inbound marketing and how it can work for your business. In this blog, we will discuss how you can really make the shift from traditional to digital marketing. . By creating content specifically designed to appeal to your dream customers, inbound marketing attracts qualified prospects
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- [How to Use LinkedIn for Marketing](http://cogointeractive.com/onlinemarketinghow-to-use-linkedin-for-marketing/) - LinkedIn can be a great way to promote your business. Here are a few reasons why: A network with 65 million business professionals around the world. One person creates a LinkedIn login every second. Nearly 50% of LinkedIn members have decision-making authority for their companies. So, make the most out of LinkedIn’s opportunities to grow
- [Seminars and Speaking Engagements](http://cogointeractive.com/onlinemarketingseminars-and-speaking-engagements/) - Do you want to learn how to leverage the marketing and sales power of social media? Do you want know how to use social media to double your business? Then, unlock the marketing and sales power of LinkedIn. . COGO Interactive is offering three seminars this April 2015 at UVA’S Northern Virginia Center at 7054
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- [10 Facts about Social Media and your Sales](http://cogointeractive.com/onlinemarketing10-fascinating-facts-about-social-media-and-your-sales/) - Here are 10 fascinating facts about social media and your sales and business growth: . 1. 61% of U.S. marketers use social media for lead generation. . 2. It took radio 38 years to reach 50 million users; Facebook added over 200 million users in less than a year. 500 new Facebook accounts are added
- [Why Website Design is Important to your Business?](http://cogointeractive.com/onlinemarketingwhy-website-design-is-important-to-your-business/) - The design of your website is important as it is your door to your customers' interest. In the competitive world of business online, it is imperative that you should hire the services of a professional rather doing the job on your own. Website users take few seconds to decide whether they are going to
- [Wow! You Learned and Gained Whaaat in the LinkedIn Seminars?](http://cogointeractive.com/onlinemarketingwow-you-learned-and-gained-whaaat-in-the-linkedin-seminars/) - It’s a whole new ball game in today’s sales race. Top producers from all over the business landscape have learned how to tap into the power of prospecting and social selling on LinkedIn. In today’s competitive market, B2B sales pros are overwhelmed and learning that building a prospect list is becoming more difficult. . Buyers
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- [What is Social Selling and Why is it Important?](http://cogointeractive.com/onlinemarketingwhat-is-social-selling-and-why-is-it-important/) - Social selling is salespeople + social media + interaction with prospects = helping social buyers become customers. . Social selling is about growing your social connections and trying to get potential customers to connect and relate to your business. Your social media engagements must answer questions and concerns in the industry, offer thoughtful content (posts
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- [Getting Your Highest Conversation Rates](http://cogointeractive.com/onlinemarketinggetting-your-highest-conversation-rates/) - How do you build a website that attracts and encourages visitors to become customers? In our blog about mastering inbound marketing and getting started, we discussed the conversion funnel: content creation and distribution + calls to actions + closing leads = happy and repeat customers. . Conversion rate optimization means keeping your website user friendly,
- [Google Is Not the Only Search Engine](http://cogointeractive.com/onlinemarketinggoogleisnottheonlysearchengine/) - When we talk about SEO and search engine ranking, the automatic assumption is that we're talking about Google. While it's certainly true that Google is the most important and influential search engine at the moment, and possibly for the foreseeable future, it's also important to remember that Google has other things besides search in its
- [Are You in the Right Place for Effective Marketing?](http://cogointeractive.com/onlinemarketingeffectivemarketing/) - Social media marketing is obviously a huge deal in the context of building a name for yourself online, and converting that name into followers, and then into leads. But in a sea of countless social networks, among which Facebook, Twitter, and Google+ are the current frontrunners, how can you know exactly where your efforts would be best
- [Google Requirements for Mobile Friendly Websites: Testing Tool](http://cogointeractive.com/onlinemarketinggoogle-requirements-for-mobile-friendly-websites-testing-tool/) - What are Google’s requirements that all websites need in order to be mobile friendly? Did you know that if you don’t follow these requirements, then your search engine optimization (SEO) or Google ranking will suffer? . On April 21, 2015 Google changed its ranking algorithms for searches conducted on mobile devices to factor in whether
- [Social media can work across multiple channels](http://cogointeractive.com/onlinemarketingsocialmediacanwork/) - Social media, when included in an overall business development plan, is very effective ingenerating targeted leads. The key is to work your network across multiple channels. Use Twitter as a lead developer vehicle for identifying and engaging with prospects. Invite your new follower to become a fan of your Facebook Fan page. Once engaged, provide
- [Grow your business using social media](http://cogointeractive.com/onlinemarketinggrowyourbusinessusingsocialmedia/) - A solid social media strategy is no longer a “nice to have” but a “need to have” in an overcrowded and com-petitive marketplace. When we develop an online marketing plan for our clients, we begin with a solid and integrated strategy and end with a way to measure the value of the campaign. It’s important
- [Where Business and Personal Meet in Social Media](http://cogointeractive.com/onlinemarketingwherebusinessandpersonalmeet/) - Over the past few years, online marketing, and especially social media, has developed into a situation where there is less "businessy" talk, and more real human interaction between businesses and customers. Spouting slogans and pasting logos everywhere is no longer the best way to get customers - you have to have actual conversations with the
- [The Growing Importance of Engagement](http://cogointeractive.com/onlinemarketingthegrowingimportanceofengagement/) - If there's one thing this year's Google updates have taught us, it's that we can no longer rely on raw numbers to tell us how well we're doing when it comes to social media and SEO marketing. The Google Panda update back in February was a pretty big wake-up call that simply having a lot
- [What to Look For in Your Twitter Analytics](http://cogointeractive.com/onlinemarketingwhat-to-look-for-in-your-twitter-analytics/) - Analytics gives us key insights that help drive the evolution of our products and services. It shows exactly how people use the service or product on each platform, website and social media account. Twitter has become one of the most valuable tools on the web today. Its highly public form that immediately expands your reach
- [Internet Marketing: More than a Numbers Game](http://cogointeractive.com/onlinemarketinginternetmarketingmorethananumbersgame/) - Sometimes in the world of social media, it's easy to get caught up in the idea that a greater following equals greater success for your business. So many people focus on "getting the numbers up" - increasing Twitter follower numbers, Facebook fans, YouTube channel subscribers, and so forth. However, there may be a sobering wake-up
- [4 Tips to Help You Get the Most out of Facebook](http://cogointeractive.com/onlinemarketing4facebooktips/) - The labyrinth of ever-evolving Facebook changes can be difficult to keep up with, but there are always a few tips and tricks out there to help make your life easier on the world's largest social network. Here are a few recent tips that can help you navigate the site more efficiently, and get more out
- [Is Social Media Marketing a Magical Solution?](http://cogointeractive.com/onlinemarketingissocialmediamarketingamagicalsolution/) - As with most success stories, tales of a meteoric social media campaign gone viral can make you believe that the same kind of success is right around the corner for you, too. You might imagine sitting back while the visitors roll in on your Twitter and Facebook pages, and while you wonder why you didn't
- [3 Tips for Creating Your Online Portfolio](http://cogointeractive.com/onlinemarketing3-tips-for-creating-your-portfolio/) - Why is it so important to have a portfolio? Your personal portfolio is the visual proof for clients to witness your expertise, taste, and personality. . The main objective is for you to get started. Make your portfolio clear and straight forward. . You’ll see on our website that we have listed our portfolio with
- [Just How Important Are Twitter Follower Numbers?](http://cogointeractive.com/onlinemarketingtwitterfollowernumbers/) - As recently as a couple of years ago, businesses left and right were panicking about the number of Twitter followers they had, and some were even going so far as to buy thousands of follows in order to get their numbers higher. The idea was that higher numbers would give the impression that the
- [How to Tweak your Social Strategy Based on your Competition](http://cogointeractive.com/onlinemarketinghowtotweakyoursocialstrategybasedonyourcompetition/) - Even with a robust social media marketing strategy that has churned out results in the past, there are steps you can take to achieve even greater success in the future. How does that sound to you? Rather than focus all your time and attention on what you are doing, take a moment to scout the
- [SEO, LinkedIn, and Google’s New Algorithm](http://cogointeractive.com/onlinemarketingseo-linkedin-and-googles-new-algorithm/) - . To continue on with the blog series formed from questions asked during our LinkedIn Power Formula for Sales & Marketing Success seminar in May, we have written this blog to share a question from one of our attendees: how is SEO is determined on LinkedIn? . Answer: Google crawls keywords on public websites as
- [Questions and Answers about LinkedIn & Blogging](http://cogointeractive.com/onlinemarketingquestions-and-answers-about-linkedin-blogging/) - . We had many great questions asked during our LinkedIn Power Formula for Sales & Marketing Success seminar at the Northern Virginia Center in Falls Church, VA in May. The event focused on how to get your business and personal brand found in Google searches using LinkedIn and how to unlock the full power of
- [Need a laugh? 11 Ways Siri is Fun, Snarky & Sassy](http://cogointeractive.com/onlinemarketingneed-a-laugh-snarky-sassy-siri-is-fun/) - . Your iPhone or iPad personal assistant, Siri, responds to the words you speak. Siri thinks the world of you. Don’t believe me? Just hold down the home button on your device and ask: “Who’s your favorite person in the whole world?” . Just for fun, try these as well … we wanted to share
- [3 Things Everyone Needs to Know About Using LinkedIn for their Marketing](http://cogointeractive.com/onlinemarketing3-things-everyone-needs-to-know-about-using-linkedin-for-their-marketing/) - . How to customize your URL, how to publish an article, and understanding where, why, and how many project samples to upload:. · How to customize your URL: You can customize your public profile URL when you edit your public profile. Custom public profile URLs are available on a first come, first served basis. This is
- [3 Myths about LinkedIn](http://cogointeractive.com/onlinemarketing3-myths-about-linkedin/) - . To continue on with the third blog from our series, from questions asked during the May LinkedIn Power Formula for Sales & Marketing Success seminar, we have written this to debunk three myths. . Myth 1: It is a social media faux pas to reach out to people you don't know on LinkedIn .
- [How to Develop Content for Boomers, Gen X's and the Millennials](http://cogointeractive.com/onlinemarketinghow-to-develop-content-for-boomers-gen-xs-and-the-millennials/) - It's hard to predict a specific generation's habits and preferences when it comes to communication. The best thing to do with your target demographic is to attempt to understand their interests and work to meet them. More buyers are 1) talking to friends for references and 2) using online search tools and mobile devices to find
- [Wealth Management Firms: How To Retain Clients](http://cogointeractive.com/onlinemarketingwealth-management-firms-how-to-retain-clients/) - .Do you nurture relationships with your wealth management clients on social media? Do you know the best ways to nurture a relationship online? Well, surprisingly, it is similar to how you might nurture a relationship offline, as you do with your friends and family. . Your client relationships and online marketing are directly related. Believe
- [Trust + Sales + Inbound & Online Marketing](http://cogointeractive.com/onlinemarketingtrust-sales-inbound-online-marketing/) - . Sales is all about building trust. And building trust is all about listening to the needs and interests of your target audience. Instead of asking for favors, feedback, referrals, leads, or time to do your presentation, ask what you can do for them. We know you’ve heard this hundreds of times before: it's
- [How to Build a Powerful Digital Presence](http://cogointeractive.com/onlinemarketinghow-to-build-a-powerful-digital-presence/) - If you are reading this page, you are viewing a website online. “Digital presence” is all that stuff you do online with your story or your “content”. . . like engaging with customers on Facebook and your blog, tweeting, videos on YouTube and your website, reviews of your products, and your website. . Your digital
- [Is your Online Marketing Cooked Just Right?](http://cogointeractive.com/onlinemarketingis-your-online-marketing-cooked-just-right/) - Have you ever thrown pasta against the wall to see if it sticks? If it sticks to the wall, you have cooked it long enough. If it does not stick, you need to cook it more. The real problem with this technique is that overcooked spaghetti sticks to the walls too! Pasta should be cooked
- [3 Customer Acquisition Strategies for Financial Planners](http://cogointeractive.com/onlinemarketing3-customer-acquisition-strategies-for-financial-planners/) - .For financial advisors, there is no ‘one way fits all’ approach. There are no approaches where all funds will perform well in all markets. No matter what methodology you choose, you have to put in the time, energy and money to make it work. No one knows how to seamlessly generate 1,000 new clients every
- [Keywords for Wealth Management Firms to Use Online](http://cogointeractive.com/onlinemarketingkeywords-for-wealth-management-firms-to-use-online/) - Keywords are the foundation of your website content. .The topic of every page and what it is about should tie directly back to the keywords or keyword phrases you have written on your website pages, blog, article, etc. Searchers use keywords as a way to identify and verbalize their problem or topic in which they're
- [How to Get on the Right Side of the Technology Trend in Wealth Management](http://cogointeractive.com/onlinemarketinghow-to-get-on-the-right-side-of-the-technology-trend-in-wealth-management/) - Millennial investors are tech savvy, mobile-centric, and are much more comfortable using online tools and doing things on their own. They are more mobile, social and online. They also expect quick information, feedback, proactive updates and trending tips. .. “Consumers are using technology, but many advisors are not interacting with their clients in a digital
- [Growing Revenue by Building Expert Status Online](http://cogointeractive.com/onlinemarketinggrowing-revenue-by-building-expert-status-online/) - Social media and online marketing connects people at a low cost and is one of the best and most inexpensive ways to reach out to existing customers and start a dialogue with new ones. . A while back we emphasized the importance of using tools, such as LinkedIn to grow your personal brand, clientele, and show your expertise in
- [Millennial Wealth - Are You Ready for Your ‘Client of the Future’?](http://cogointeractive.com/onlinemarketingmillennial-wealth-are-you-ready-for-your-client-of-the-future/) - According to Nationwide’s study “The Fear of Financial Planning,” 58% of millennials, more than any other generation, turn first to websites for financial planning resources. So, how do you and will you need to market to Boomers, X'ers, and Millennials? Make sure to read our blog here on how to develop content for Boomers, Gen X's and the Millennials,
- [Has Your Company Reached a Plateau in Your Digital Marketing?](http://cogointeractive.com/onlinemarketinghas-your-company-reached-a-plateau-in-your-digital-marketing/) - .A digital marketing plan is essential for anyone looking to market their business anywhere in the world. Does your strategy need tweaking? Here are some options you may not have thought of yet. Consider outsourcing, trying different types of digital marketing including LinkedIn, and investing in software that populates your data and results. . 1.
- [Quick Tutorial on Search Engine Optimization](http://cogointeractive.com/onlinemarketingtutorial-on-search-engine-optimization/) - We've shared many times on the importance of a well-optimized web presence. Building a great website or social marketing campaign with no SEO strategy or plan is a waste of precious marketing dollars and time. The following tips, courtesy of Hubspot.com, outline some simple strategies any small business can follow to make sure their site is seen
- [Handling Social Media Mishaps](http://cogointeractive.com/onlinemarketinghandlingsocialmediamishaps/) - It happens even to the best of us from time to time - something thoughtless, inappropriate, or downright dumb gets said on a social network, people react, and next thing you know you've got a big scandal on your hands. In the context of a small or medium-sized business, even a minor uproar on a
- [Good, Fast, and Cheap SEO … Pick Any Two](http://cogointeractive.com/onlinemarketinggood-fast-and-cheap-seo-pick-any-two/) - In continuing our series from the popular po st last week about "Good, Fast, or Cheap Web Design", we want to stress that your website’s search engine optimization (SEO) is also important … very important! SEO is the way to generate web traffic without having to pay for each individual lead. Spend your budget here! By
- [Good, Fast, and Cheap Web Design … Pick Any Two](http://cogointeractive.com/onlinemarketinggood-fast-and-cheap-web-design-pick-any-two/) - . When you are selecting a professional web developer or specialists to upgrade your business’s website, you don’t want someone who will throw it together quickly (i.e. in a few weeks). . Even if you are just hiring professional to monitor your website for hacks, errors, content updates, etc. you don’t want to go for
- [How On-Topic Does Your Blog Need to Be?](http://cogointeractive.com/onlinemarketing-temporary-slug-7eebdfb5-13b3-4a6a-b769-04cbd41df6c3/) - Having a blog for your business is a great way to communicate with your audience, and it's also a great way to give your business a more "human" element. Within the context of your company blog, you can share all kinds of useful or even just entertaining posts. Some business blogs, however, are more focused
- [Why Social Media Is Not A Magic Solution](http://cogointeractive.com/onlinemarketingwhy-social-media-is-not-a-magic-solution/) - Do you know the ‘Charlie bit my finger’ video or seen ‘pizza rat’ roaming the streets of New York? These are videos that went viral, and with most success stories, tales of a meteoric social media post going viral can make you believe that the same kind of success is right around the corner for
- [1 Question To Bring Back Excitement in the Word Blog""](http://cogointeractive.com/onlinemarketing1-question-to-bring-back-excitement-in-the-word-blog/) - Does blogging sound daunting, confusing, or boring to you? Does the word "blog" sound dull to you? Then this is for you. “Blog” originated as slang for “web log.” A blog could be a piece of writing that showcases a project you are passionate about, for an entrepreneur’s platform to highlight their creativity, or for
- [8 Tips on How to Write a Blog that Gets SHARED](http://cogointeractive.com/onlinemarketing8-tips-on-how-to-write-a-blog-that-gets-shared/) - We all want to build our blog audience and get smarter with our content. One of the biggest challenges bloggers and content marketers face is writing content that’s optimized for search engines (i.e. SEO – which should always be taken into consideration when you write), AND that will also appeal to people.According to one who has
- [Depth & Breadth: Developing Your Leadership through Blogging](http://cogointeractive.com/onlinemarketingdepth-breadth-developing-your-leadership-through-blogging/) - You have a gift! You have the gift of knowledge about a particular industry, company, product, and services! Sharing your gifts will ultimately help you in the end. Sharing is caring and if people see you as an expert in a certain field, then they will go to you with their questions and their business.
- [Old Websites vs. New Websites](http://cogointeractive.com/onlinemarketingold-websites-vs-new-websites/) - Is my website mobile-friendly? When should I update my website? How old is too old?If you had your website created five years ago, but are not sure if it is outdated now then check your website’s “score” on https://website.grader.com. Enter your URL and email address, and press go. The website above (a.k.a. Marketing Grader or
- [What is LinkedIn ProFinder?](http://cogointeractive.com/onlinemarketingwhat-is-linkedin-profinder/) - The area of freelance recruitment is growing rapidly. ProFinder was launched on LinkedIn in October of last year. It is designed to help marketers find new clients. This is a development that could make big waves in the online freelancer platform space and could significantly alter the growing freelancer/independent workforce market. Through ProFinder, potential clients looking for
- [We loved Sherice Jacob’s article!](http://cogointeractive.com/onlinemarketingwe-loved-sherice-jacobs-article/) - We’d like to take this time to highlight a great article by Sherice Jacob called “Optimize Your Sales Funnel: The Top, Middle & Bottom-Line”. Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews and gives a free conversion checklist and web copy tune-up here: iElectrify.com. What is Sherice Jacob’s article
- [If one more person tells me I need to write a blog...](http://cogointeractive.com/onlinemarketingif-one-more-person-tell-me-i-need-to-write-a-blog/) - How many times has the thought crossed your mind? Another guru says content marketing is the way to go to attract more customers and you smile politely and think, "Ugh, why spend time on content marketing?" It is the 400 lb gorilla in the room - "Who has time? What do I write about? Where
- [Sharing in the #SuperBowl Social Media](http://cogointeractive.com/onlinemarketingsharing-in-the-superbowl-social-media/) - Don’t fight over social media followers, join in! It’s 6:00 pm EST and the big game is on. Time to party, no? During the Super Bowl is a great way for you to engage with your online followers about the plays, show support for your team, give your opinion on the commercials, or tweet about
- [Why Using LinkedIn Works](http://cogointeractive.com/onlinemarketingwhy-using-linkedin-works/) - Image courtesy of Social Ninja. LinkedIn is at the top! Why is this tool one of the greatest for your marketing? LinkedIn operates the world's largest professional network on the Internet with more than 313 million members in over 200 countries and territories. LinkedIn is a powerful platform for establishing your personal brand, but only if you take the
- [I didn't know LinkedIn had a CRM](http://cogointeractive.com/onlinemarketingi-didnt-know-linkedin-had-a-crm/) - So … LinkedIn as a Customer Relationship Management tool. Did you know that? Two new professionals sign up to join LinkedIn each second. So take advantage of their tools that allow you to content with this market. It’s super simple (3 steps!): 1. Click the “Relationship” button which is the star below their profile picture. This stores their profile in
- [5 Quick LinkedIn Sales Tips](http://cogointeractive.com/onlinemarketing5-quick-linkedin-sales-tips/) - With more than 380 million members, LinkedIn is the most popular social networkprofessionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? Here are five quick tips: 1. Your Picture, Your Image, Your Brand: You can use LinkedIn to connect with people in a “warm” way. They are able to see
- [What is the Best Headline to Use on my LinkedIn Profile?](http://cogointeractive.com/onlinemarketingwhat-is-the-best-headline-to-use-on-my-linkedin-profile/) - No single social platform will define your personal brand and clarify the unique value that you bring to an organization as well as LinkedIn, and then let’s you connect with link minded people in a professional, organized manner. Too many job seekers use headlines such as "Unemployed" or "(blank) Professional." Rather, the LinkedIn headline
- [“Social Media Can’t Help Me!”](http://cogointeractive.com/onlinemarketingsocial-media-cant-help-me/) - Have you ever heard someone say or read this? Or have you thought this yourself? Social media has provided marketers with an entirely new set of tools and it can be confusing or daunting to keep up. We completely understand this. But we are here to tell you that inbound marketing can help you apply social media
- [Improve Your UX with a Google Compliant Checklist](http://cogointeractive.com/onlinemarketingimprove-your-ux-with-a-google-compliant-checklist/) - Improve Your UX with a Google Compliant Checklist This is a great tip! You can improve your website’s user experience by checking your compliant page, but you must make a compliant page first (hint: see below ;) ). UX or “user experience” design is the process of enhancing a website viewers/users’ satisfaction by improving
- [5 Reasons Why Your Business Should Invest In SEO](http://cogointeractive.com/onlinemarketing5-reasons-why-your-business-should-invest-in-seo/) - It makes you happy when your business grows, right!? Well, our team at COGO helps your COmpany GO in the right direction of growth! One way we do this is by bringing you search engine optimization (SEO) data, results, and strategy on increasing your rank in search engines. Search engine optimization is a powerful way to
- [A Helping Guide: the Do's and Don’ts of LinkedIn Marketing](http://cogointeractive.com/onlinemarketinga-helping-guide-the-dos-and-donts-of-linkedin-marketing/) - Are you using LinkedIn for your personal or professional growth? We are here to support you with resources, tips, guide books, and LinkedIn dos and donts. Why not check this short list to see if you’re headed the right direction for getting the maximum marketing for your brand on LinkedIn: Dos: · Customize: You can
- [Aim & Miss...5 Ways Your Website is Missing the Mark](http://cogointeractive.com/onlinemarketingaim-miss-5-ways-your-website-is-missing-the-mark/) - What does your business’s website need? What doesn’t it need? What will attract customers? What doesn’t work? We’re here to guide you. Avoid these common mistakes when designing or re-designing your website: 1. It isn’t mobile friendly. Consider the growth of mobile devices and customers’ usage when it comes to getting information and making their buying decisions!
- [10 Ideas for Selling on LinkedIn](http://cogointeractive.com/onlinemarketing10-ideas-for-selling-on-linkedin/) - You’ve seen our team here at COGO Interactive create articles on several LinkedIn topics, LinkedIn sales tips, profile headline tips, LinkedIn’s CRM feature, myths, and other special tips about using LinkedIn and more. So now we just want to make it simple for you and list 10 ideas for selling on LinkedIn that combines the
- [10 SEO Tips for Small Businesses](http://cogointeractive.com/onlinemarketing10-seo-tips-for-small-businesses/) - Let’s get right into it. For you, a quick beginner’s guide to search engine optimization: Tip 1. Do a little keyword research before choosing one primary topic that is most essential to your message. When doing keyword research, long-tail keyword phrases will have more success than shorter, more generic keywords. Tip 2. Mention keywords where they matter
- [Easily Grow your Business with Inbound Marketing Strategy](http://cogointeractive.com/onlinemarketingeasily-grow-your-business-with-inbound-marketing-strategy/) - Inbound Marketing Strategy = Constant Promotion of Your Company “If you’re not failing now and again, it’s a sign you’re not doing anything innovative.” - Woody Allen So you’ve seen our blogs and read about content about the ABCs of inbound marketing, trust and marketing, quality SEO, building content for certain generations, and
- [We Won “Best Web Designers in DC” Expertise Award](http://cogointeractive.com/onlinemarketingwe-won-best-web-designers-in-dc-expertise-award/) - Last month, COGO Interactive received a top award for being one of the “Best Web Designers in Washington DC”. It is an honor to be selected by Expertise LLC, who is a leader in their industry of connecting people with the best local experts.Expertise LLC analyzed and scored web designers on more than 25 variables
- [The Importance of a Well-Designed Website](http://cogointeractive.com/onlinemarketingthe-importance-of-a-well-designed-website/) - The design of your website is important because it is your door to your customers' interest. In our competitive world of online business, it is imperative that you have a well-designed website. Website users take just a few seconds to decide whether they are going to continue browsing your site or not and
- [DOWNLOAD: 10-Point Blog Audit](http://cogointeractive.com/onlinemarketingdownload-10-point-blog-audit/) - We thought this May article by Russ Henneberry was brilliant! So, we are highlighting it here. Every blog post gets one of three reactions from a reader: "Magnificent!", "Could have been better" or "That post was dreadful.” Read below for 10 points to a blog post audit. Then, access the link at the
- [How to Get Those All-Important Testimonials](http://cogointeractive.com/onlinemarketinggettestimonials/) - These days, consumers rely more and more on the social aspects of research when they're considering where to spend their money. In other words, recommendations from real people can mean as much or more to them than advertisements or other marketing campaigns. Testimonials are a great way to show that people find your product or
- [5 Ways to Turn Negative Feedback into a Positive](http://cogointeractive.com/onlinemarketing5-ways-to-turn-negative-feedback-into-a-positive/) - As a business owner, you're always trying to give your customers the best experience. You can't be perfect at pleasing everyone all the time, though - each customer comes to you with different expectations, and it's impossible to predict what all those expectations might be. What you can do, however, is learn how to handle
- [Why Should Your Business Harness Big Data in 2018?](http://cogointeractive.com/onlinemarketingbig-data-and-small-business/) - Collecting information about online visitors is nothing new - businesses have been doing this for many years as a way to learn more about what their customers want, and how best to serve them. What is evolving with new tech, however, are the ways in which that data can be interpreted and channeled in a
- [COGO Interactive Makes Top DC Web Designers List for Third Straight Year](http://cogointeractive.com/onlinemarketingbest-web-designers-washington-dc/) - It's always nice to be able to share some good news! For the past two years, COGO Interactive has been honored to be recognized by Expertise.com as one of the top 24 web design agencies in the DC area, and this year we're pleased to announce that we have once again been selected as part of this
- [Cogo Interactive named as one of the leading digital marketing agencies in DC by Clutch](http://cogointeractive.com/onlinemarketingcogo-interactive-leading-digital-marketing-agency-dc/) - Our team at Cogo Interactive strives to not only provide the best possible experience to all of our clients, but we make sure that we stay on top of every new industry trend in the world of digital marketing. We may be based in Washington, D.C., but we specialize in creating effective and customized marketing
- [4 Reasons Why Video Should Be Part of Your Online Marketing Strategy](http://cogointeractive.com/onlinemarketing4-reasons-why-video-should-be-part-of-your-online-marketing-strategy/) - Are you using video in your digital marketing yet? You should be! Here are four great reasons to jump on the bandwagon and start creating video marketing content for your brand. 1. You'll be behind the times if you don't. 81% of businesses are currently using video in their marketing strategies, up from 63%
- [5 Reasons Why Websites Still Matter in 2018](http://cogointeractive.com/onlinemarketing5-reasons-why-websites-still-matter-in-2018/) - In the age of mobile apps and social media, it's easy to fall into the thinking that a website isn't as important as it once was. As a business owner, you may even be thinking about forgoing a website altogether and simply sticking with your social media accounts. However, although consumers do have a lot
- [This Is Why You Need to Optimize for Voice Search Now](http://cogointeractive.com/onlinemarketingoptimize-for-voice-search/) - It's estimated that by next year, nearly a third of web browsing will be done without a screen, and half of all searches will be conducted by voice. While there's no way to predict if those exact numbers will play out in that precise time frame, the trend is certainly apparent: voice search is becoming more
- [How to Create Content for Increased Rankings](http://cogointeractive.com/onlinemarketinghow-to-create-content-for-increased-rankings/) - In part one of this series on developing a digital marketing program, we talked about optimizing your website. This time, in part two, we're going to hone content creation to help increase search engine rankings. SEO can be a tricky minefield to navigate, but the best way to increase your chances at earning those

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## Case Studies

- [Arlington Designer Homes](http://cogointeractive.com/case-studies/arlington-designer-homes/)
- [Pond Roofing](http://cogointeractive.com/case-studies/pond-roofing1/)
- [Davelle Clothiers](http://cogointeractive.com/case-studies/davelle-clothiers/)
- [Gilliland & Associates](http://cogointeractive.com/case-studies/gilliland/)
- [Alternative Resolutions](http://cogointeractive.com/case-studies/alternative-resolutions/)
- [Potomac Pediatrics](http://cogointeractive.com/case-studies/potomac-pediatrics/)
- [Nomadic](http://cogointeractive.com/case-studies/nomadic1/)
- [Smartsource Rentals](http://cogointeractive.com/case-studies/smartsource-rentals/)
- [Four Sales Estate Sales](http://cogointeractive.com/case-studies/four-sales/)
- [Water Works](http://cogointeractive.com/case-studies/water-works/)
- [Medical Solutions](http://cogointeractive.com/case-studies/medical-solutions/)
- [Annandale Millwork & Allied Systems](http://cogointeractive.com/case-studies/annandale-millwork-allied-systems/)
- [Virginia Cancer Specialists](http://cogointeractive.com/case-studies/virginia-cancer-specialists/)
- [First Call Contractors](http://cogointeractive.com/case-studies/first-call-contractors/)
- [American Group Construction](http://cogointeractive.com/case-studies/american-group-construction/)
- [Wakefield Homes](http://cogointeractive.com/case-studies/wakefield-homes/)
- [Traust Sollus Wealth Management](http://cogointeractive.com/case-studies/traust-sollus-wealth-management/)

## Resources

- [Unlock the Secrets to Maximizing Your Google Business Profile!](http://cogointeractive.com/resources/google-business-profile-tips/) - Transform your online visibility with “35 Game-Changing Tips to Boost Your Google Business Profile.” This actionable checklist is packed with expert strategies to help you: Attract more customers with a polished, professional profile. Rank higher in local searches with proven SEO hacks. Build trust and engagement through reviews and smart updates. Don’t let your competition
- [Guide to Power Up Your Marketing with AI](http://cogointeractive.com/resources/ai-marketing-guide/) - Boost your marketing with AI! Discover powerful strategies to automate, optimize, and scale your business with cutting-edge AI tools and insights.
- [Discover the Ultimate Blueprint to Growing Your Small Business Online](http://cogointeractive.com/resources/small-business-growth-blueprint/) - Discover the ultimate blueprint to grow your small business online. Get expert strategies for SEO, digital marketing, and lead generation success.
- [Revolutionize Your Business with the AI-Power Playbook!](http://cogointeractive.com/resources/al-power-playbook/) - Leverage AI to streamline your marketing! The AI Power Playbook reveals expert strategies for automation, lead generation, and business growth.
- [Dominate SEO with AI-Driven Precision!](http://cogointeractive.com/resources/seo-checklist-ai-insights/) - Boost your rankings with this complete SEO checklist. Get AI-driven insights and expert strategies to optimize your website and drive more traffic.
- [Master Local SEO with the Ultimate Resources Guide!](http://cogointeractive.com/resources/the-seo-resources-guide/) - Access the ultimate SEO resources guide with expert tools, tips, and strategies to improve rankings, drive traffic, and grow your business online.
- [Elevate Your SEO and Lead Tracking Game with ChatGPT!](http://cogointeractive.com/resources/chatgpt-seo-prompts/) - Improve your SEO and lead tracking with expert ChatGPT prompts. Use AI-powered strategies to rank higher and generate more leads online.
- [Dominate Local Search with the Ultimate Local SEO Guide!](http://cogointeractive.com/resources/local-seo-guide/) - Unlock the secrets to attracting local customers with “The Ultimate Guide to Local SEO.” Packed with actionable strategies and tools, this guide will help you: Rank higher in local search results and stand out from competitors. Optimize your Google Business Profile for maximum visibility. Build local citations and high-quality backlinks to boost authority. Engage with
- [The Ultimate Google Ranking </br>ToolKit:  Your Shortcut to SEO Success](http://cogointeractive.com/resources/seo-rank-higher-google/) - Boost your Google rankings with expert SEO tips. Learn proven strategies to improve search visibility and drive more traffic to your website.
- [How to Build a Growth Engine for Your <br> Residential Construction Business](http://cogointeractive.com/resources/how-to-build-a-growth-engine-for-your-residential-construction-business/) - Growing a loyal and active customer base is key to creating and sustaining a successful business. Whether you have a thriving business or are just getting underway, the pressure to stand out in a crowded and competitive marketplace can be enormous. Consistent and sustaining growth is the impetus of any successful business, and amassing that
- [How to Build a Growth Engine for Your <br> Pediatric Practice](http://cogointeractive.com/resources/how-to-build-a-growth-engine-for-your-pediatric-practice/) - Growing a loyal and active patient base is key to creating and sustaining a successful pediatric medical practice. Whether you have a thriving practice or are just getting underway, the pressure to stand out in a crowded and competitive marketplace can be enormous. Consistent and sustaining growth is the impetus of any successful medical practice,
- [How to Use LinkedIn for Business & Marketing](http://cogointeractive.com/resources/how-to-use-linkedin-for-business-marketing/) - Whether you’re a small business owner who looks after marketing yourself or you manage the marketing team within your company, knowing how to utilize LinkedIn for business and marketing is key to optimizing your B2B platform. LinkedIn provides an opportunity to reach a professional audience, acquire new leads and contacts, rank higher to get more
- [The Marketer's Guide to TikTok for Business](http://cogointeractive.com/resources/the-marketers-guide-to-tiktok-for-business/) - With more than one billion monthly TikTok users, it's safe to say this social media platform is a new staple for consumers. That's why it must be the same for businesses. Making TikTok content means jumping on trends, being authentic, and having fun – everything a great marketer should know how to do. Still, with
- [How to Use Instagram for Business](http://cogointeractive.com/resources/how-to-use-instagram-for-business-2/) - With 400 million users and over 80 million posts per day, Instagram has become an essential element of social media marketing for business. In fact, businesses using it saw a 93% growth month-over-month in 2014. While other social media sites like Facebook, Twitter, and LinkedIn, are great for sharing and promoting content, Instagram is a
- [The Guide to Facebook Live](http://cogointeractive.com/resources/the-guide-to-facebook-live/) - If you’ve been on Facebook in the past six months, you’ve likely seen Facebook Live in action. Social media works best when we’re in the moment, and the move towards live video is a direct result of this. While it can be exhausting to keep up with another digital medium, we believe it is totally
- [Facebook Advertising Checklist](http://cogointeractive.com/resources/facebook-advertising-checklist/) - Companies that advertise across Meta platforms will spend hundreds or even thousands of dollars per month – but how do you know you're spending it effectively? In this checklist, we outlined the best practices you should follow to maximize the ROI. We compiled tips and hacks from members of HubSpot's Paid Marketing Team. Download the
- [How to Reach and Engage Your Audience on Facebook](http://cogointeractive.com/resources/how-to-reach-and-engage-your-audience-on-facebook/) - While the Facebook platform has been around for more than a decade, what constitutes an “effective social strategy” is constantly changing. It’s no longer enough to post a blog post once a day and hope for the best — more and more, successful marketers are turning to Facebook ads to reach their target audience. That's
- [How to Create High-Quality Videos for Social Media](http://cogointeractive.com/resources/how-to-create-high-quality-videos-for-social-media/) - Video in online marketing is increasing at an exponential rate. Did you know that the use of video content for B2B marketers increase from 8% to 58% in 2014 alone? More than that, the number of videos from brands on Facebook increased by 3.6x year over year. So this poses the question, does all this
- [How to Use Video Marketing to Drive More Client Value](http://cogointeractive.com/resources/how-to-use-video-marketing-to-drive-more-client-value/) - As a marketing agency, clients frequently ask you about video creation to supplement their latest product launch, announcement, or creative vision. While videos are an excellent way to drive even more marketing value for a client, it's not always a simple process--without an overarching strategy, proper direction and guidance, marketing videos can suck up a
- [Free Guide: The Anatomy of a Five-Star Email](http://cogointeractive.com/resources/free-guide-the-anatomy-of-a-five-star-email/) - Maximizing conversions and clickthrough rates with every email you send is no small tasks. Copy, images and call-to-action buttons are impact these metrics. To help you make every email effective, we've put together a deep dive into the 12 components of a five-star email. In it, you'll find a one-page printout that you can refererence when you craft your emails.
- [How to Double Your Lead Gen Flow in 30 Days](http://cogointeractive.com/resources/how-to-double-your-lead-gen-flow-in-30-days/) - Lead generation is the life blood of a growing business. To get more customers, you need more opportunities for your sales team, and to get more opportunities you need more leads. But what's the best way to get lots of leads without breaking the bank? We have compiled proven lead gen tactics that have boosted
- [The 30 Greatest Lead Generation Tips, Tricks & Ideas](http://cogointeractive.com/resources/the-30-greatest-lead-generation-tips-tricks-ideas/) - Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in leads on your website. Download these 30 tips to learn:
- [The Ultimate Workbook for Redesigning Your Website](http://cogointeractive.com/resources/the-ultimate-workbook-for-redesigning-your-website/) - Want to redesign your website? A redesign can be a huge success – or it could fail miserably. The best way to ensure success is to plan your exact route of attack. If you haven't thought about your goals, strategized the desired success, or even considered why you're doing a redesign, you could find yourself in a
- [50 Examples of Brilliant Homepage Design](http://cogointeractive.com/resources/50-examples-of-brilliant-homepage-design1/) - You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of the most important pages on your website. It should be brilliant. For any given company, the homepage is its virtual front door -- and face to the world. Not everyone has a brilliant homepage design. If a new
- [Free Template: The Essential Spreadsheet to Track KPI's Across Multiple Roles and Departments](http://cogointeractive.com/resources/free-template-the-essential-spreadsheet-to-track-kpi-across-multiple-roles-and-departments/) - Determining the right key performance indicators (KPI's) for your organization is a tough job. Are you following the right metrics? Are you measuring too many things? How do you cut through the noise and get what’s important? To make sure you’re set up for KPI-tracking success, we've combined forces with Results.com to put together an
- [ABC's of Inbound Marketing](http://cogointeractive.com/resources/abcs-of-inbound-marketing-new/) - Gone are the days of bombarding prospects with print and TV ads. Fortunately, inbound marketing offers a cost-effective method for closing more deals. But do you know what it takes to draw in buyers and distance yourself from competitors? Whether you're new to inbound marketing or could do with a quick recap, learn the fundamentals
- [How to Keep Your Customers Coming Back  I'd like this one toward the top of the page](http://cogointeractive.com/resources/how-to-keep-your-customers-coming-back-id-like-this-one-toward-the-top-of-the-page/) - Most companies spend the majority of their money trying to attain new customers, but it actually costs your company 6-7x less to retain a customer. So, how do you retain customers? It all comes down to the experience you're providing them, building trust along the way. In this ebook, gain a better understanding of how
- [8 Marketing Budget Templates](http://cogointeractive.com/resources/8-marketing-budget-templates/) - Let's face it: executing a successful marketing plan requires time, energy, and money. And with so many different facets of marketing to consider, from branding and creative, to product marketing, to hosting events, your marketing budget can disappear unbelievably quickly. If you've ever gotten to the end of the month, quarter, or year and thought
- [Getting Started with Content Marketing](http://cogointeractive.com/resources/getting-started-with-content-marketing/) - To "do" content marketing, you need to "do" content. But when marketers set out to actually build a content creation team, there's the dream, and there's the reality. Content marketing is key to successfully cutting through the noise on the internet and getting found online by your future prospects and customers. Making sure your content efforts
- [The Simple Guide to Digital Strategy in 2016](http://cogointeractive.com/resources/the-simple-guide-to-digital-strategy-in-2016/) - Achieve business success online in 2016 with tips, tools and tactics from HubSpot, General Assembly, Dropbox and Eventbrite.
- [Learning SEO from the Experts](http://cogointeractive.com/resources/learning-seo-from-the-experts/) - Search engines have become a core resource for individuals looking for a business, product, or service. This transition to online search has, over the years, reduced the need for traditional search methods, such as yellow pages and newspapers. And since the consumer searching landscape has changed, the way your company gets found must change. Whether you've
- [On-Page SEO Template](http://cogointeractive.com/resources/on-page-seo-template/) - Optimizing your website for search requires adding relevant keywords to specific elements of your site. To help you easily track these on-page SEO elements, download this free SEO template. This template lets you plan your company's SEO in advance, so you can either implement your strategy step-by-step, or hand it off to your webmaster to execute easily.
- [How to Have Your Best Year on Twitter](http://cogointeractive.com/resources/how-to-have-your-best-year-on-twitter/) - Want to have your best year ever on Twitter? HubSpot's social media team put together a quick checklist to help you grow your following, increase engagement and generate leads for your company. Print it, pin it to the bulletin board at your desk and tweet like a champ for all of 2015. This super quick guide
- [How to Use Social Selling at Every Stage of the Buyer’s Journey](http://cogointeractive.com/resources/how-to-use-social-selling-at-every-stage-of-the-buyers-journey/) - Social selling is when salespeople use social media to interact directly with their prospects. It gives salespeople and marketers the ability to add context to a conversation by tapping into the information on social media. Did you know that you can apply the concept of social selling to all areas of your business and your buyer's journey?
- [Social Media Strategy Kit](http://cogointeractive.com/resources/ocial-media-strategy-kit/) - Want to improve your social media strategy, but not sure where to start? This kit walks you through the chronological steps you should follow to set up your social media marketing plan from start to finish. You’ll find tips and guidance in the form of audio, video, SlideShares, ebooks, benchmark data, Excel template, PowerPoint templates, one-on-one
- [How To Monitor Your Social Media In 10 Minutes A Day](http://cogointeractive.com/resources/how-to-monitor-your-social-media-in-10-minutes-a-day/) - Approximately 46% of online users count on social media when making a purchase decision (Source: Nielsen), and 72% of people who complain on Twitter expect a response within an hour (Source: HubSpot). Social media provides an excellent opportunity for you to reach out to potential customers, but should you be expected to monitor around the clock? Which
- [Free Report- The Secrets Behind a Top Ten Business Blog](http://cogointeractive.com/resources/freer-report-the-secrets-behind-a-top-ten-tusiness-tlog/) - His report takes a deep dive into data from one of HubSpot’s most innovative tools,InboundRank and uncovers the secrets behind building a Top 10 Business Blog. These secrets have been uncovered with the help of SimilarWeb and BuzzSumo, and are structured using three pillars -- Social, Search and Content. They answer the following questions: How often should you post
- [How to Create the Perfect LinkedIn Company Page](http://cogointeractive.com/resources/how-to-create-the-perfect-linkedin-company-page/) - Whether you're creating a new LinkedIn Company Page or revamping an existing one, our guide to creating the perfect company page has got you covered. From crafting a killer company description to choosing an eye-catching cover image, we'll walk you through the entire process and will reveal some "insider tips" courtesy of LinkedIn. Here's what
- [The Essential Guide to Social Media Advertising](http://cogointeractive.com/resources/the-essential-guide-to-social-media-advertising/) - With billions of people on social media today, your target customers are likely there too. But how can you reach them through all the noise on social media? Social media channels are increasingly becoming "pay-to-play" spaces. In order to reach your target audience, you can strategically put money behind social media ads to see more
- [The Essential Guide to Internet Marketing](http://cogointeractive.com/resources/the-essential-guide-to-internet-marketing/) - With 400 million users and over 80 million posts per day, Instagram has become an essential element of social media marketing for business. In fact, businesses using it saw a 93% growth month-over-month in 2014. While other social media sites like Facebook, Twitter, and LinkedIn, are great for sharing and promoting content, Instagram is a
- [Blog Editorial Calendar Templates](http://cogointeractive.com/resources/blog-editorial-calendar-templates/) - Let's face it: executing a successful marketing plan requires time, energy, and money. And with so many different facets of marketing to consider, from branding and creative, to product marketing, to hosting events, your marketing budget can disappear unbelievably quickly. If you've ever gotten to the end of the month, quarter, or year and thought
- [How to Use Instagram for Business](http://cogointeractive.com/resources/how-to-use-instagram-for-business/) - With 400 million users and over 80 million posts per day, Instagram has become an essential element of social media marketing for business. In fact, businesses using it saw a 93% growth month-over-month in 2014. While other social media sites like Facebook, Twitter, and LinkedIn, are great for sharing and promoting content, Instagram is a
- [How to Get Followers, Build Your Audience, Set Goals, & Measure Success](http://cogointeractive.com/resources/how-to-get-followers-build-your-audience-set-goals-measure-success/) - With 400 million users and over 80 million posts per day, Instagram has become an essential element of social media marketing for business. In fact, businesses using it saw a 93% growth month-over-month in 2014. While other social media sites like Facebook, Twitter, and LinkedIn, are great for sharing and promoting content, Instagram is a way to humanize your
- [Start Growing Your Business with Facebook Today](http://cogointeractive.com/resources/believe-it-or-not-facebook-isnt-just-for-cat-photos-news-articles-selfies-and-ads-businesses-like-yours-can-actually-generate-customers/) - Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach. Read this free guide on attracting customers with Facebook to learn how you can utilize the most popular social network to grow
- [Free Infographic Templates](http://cogointeractive.com/resources/free-infographic-templates/) - Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don't.The hard part, of course, is finding time and resources to create these infographics. That's why we've created fifteen fully customizable infographic templates that will
- [15 Email Templates](http://cogointeractive.com/resources/15-email-templates/) - Free up some of your email time. If it feels like you live in your inbox all day, well, you might be right. Workers use almost a third of their time at work reading and responding to emails. Our solution to helping you get some of that time back is email templates. These templates will
- [Secrets of Marketing Accountability](http://cogointeractive.com/resources/secrets-of-marketing-accountability/) - Secrets of Marketing Accountability Change how your Marketing organization approaches reporting on results. If conversations with Marketing focus too much on spending and tactical metrics, then it’s time to elevate the conversation to results and pipeline impact. Download The Secrets of Marketing Accountability to begin the transformation. It contains: Showing Marketing Attribution to Revenue Analyzing
- [How to Design Landing Pages](http://cogointeractive.com/resources/how-to-design-landing-pages/) - An essential component of any effective inbound marketing strategy Well-optimized landing pages allow you to take the prospects that you attract to your website and convert them into leads. Investing the time into creating well-designed and optimized landing pages is critical because they are your means for generating leads for your business. Without a landing
- [A Marketer's Guide to Facebook Live](http://cogointeractive.com/resources/a-marketers-guide-to-facebook-live/) - Learn to like what Facebook Live can do for your business If you’ve been on Facebook in the past six months, you’ve likely seen Facebook Live in action. Social media works best when we’re in the moment, and the move towards live video is a direct result of this. While it can be exhausting to

## Portfolio

- [Bridgesource Accounting Services](http://cogointeractive.com/portfolio/rridgfsource-accounting-services/) - BridgeSource AccountingBridgeSource Accounting engaged us to develop website design concepts that reflected the firm’s professionalism and personalized approach to accounting and financial services. Our role focused on establishing a strong visual direction and strategic framework that elevated their brand and positioned them effectively for a modern web presence. We created a series of refined design
- [Ornsby Dozier](http://cogointeractive.com/portfolio/ornsby-dozier/) - Ornsby Dozier, LLPOrnsby Dozier, LLP needed a website that would set them apart in a competitive legal landscape. The site had to project professionalism and trust while offering a user-friendly experience for potential clients seeking legal counsel. Clear, concise information and a bold design were essential to reflect the firm's dynamic, client-focused approach. We crafted
- [Star Point Counseling](http://cogointeractive.com/portfolio/star-points-counseling/) - Starpoint CounselingStarpoint Counseling needed a website that conveyed trust, warmth, and professionalism while making it easy for prospective clients to understand their services and take the first step toward care. The site needed to reflect the practice’s compassionate approach while presenting information clearly and accessibly. We designed a clean, calming website that aligns visually with
- [King Accounting & Advisory](http://cogointeractive.com/portfolio/king/) - King CPA AdvisoryKing CPA Advisory needed a modern website that reflected the firm’s professionalism, credibility, and expanding presence in both Washington, DC and Austin, TX. Having previously designed their original website, this second iteration needed to elevate the firm’s brand while clearly communicating its expertise and geographic reach. We created a polished, professional website that
- [Meyehause](http://cogointeractive.com/portfolio/meyehause/) - MeyehauseMeyehause needed a website that reflected the boutique’s elevated brand, personal touch, and reputation as one of Northern Virginia’s premier destinations for luxury eyewear. The site needed to convey sophistication while highlighting the owner’s curated approach and deep expertise in selecting distinctive, high-end frames. We designed a refined, visually striking website that captures the boutique’s
- [Church & Mill Interior Design](http://cogointeractive.com/portfolio/church-mil-interior-design/) - Church & MillChurch and Mill needed a new website that reflected the craftsmanship, character, and quality of their work while providing a compelling way for visitors to explore their portfolio and learn more about their offerings. The site needed to balance visual storytelling with clear navigation, allowing visitors to experience the brand’s aesthetic and depth
- [The Right Lists](http://cogointeractive.com/portfolio/right-list/) - The Right ListsRightLists.com was designed as a user-friendly platform offering curated lists tailored to various needs. Key features include a responsive design for seamless use across devices, a robust CMS for easy content updates, and foundational SEO practices to enhance visibility. The site is built with scalability and security in mind, ensuring it can grow
- [District Hemp](http://cogointeractive.com/portfolio/district-hemp/) - District Hemp Botanicals Ecommerce Website DesignCOGO Interactive collaborated with District Hemp Botanicals to design a modern, user-friendly ecommerce platform that highlights their premium CBD products and provides a seamless shopping experience. While the final site is not yet live, the design and functionality are ready to deliver exceptional value to their customers. Key Features: Modern,
- [Reflections Senior Living Community](http://cogointeractive.com/portfolio/reflectionsslc/) - Reflections Senior Living CommunityCOGO Interactive worked with Reflections Senior Living Center to design a modern, user-friendly website that reflects their commitment to providing a caring and supportive environment for seniors. Key Features: Welcoming Design: A clean, serene layout conveys warmth and professionalism. Intuitive Navigation: Easy access to information about services, amenities, and care options. Mobile-Friendly:
- [Wood Island Life Saving Station](http://cogointeractive.com/portfolio/wood-island/) - Wood Island Life Saving StationWood Island Life Saving Station needed a website that preserved its rich maritime history while engaging the community and donors. The site had to be visually appealing, easy to navigate, and drive support for restoration efforts. We designed a clean, user-friendly website that captures the station’s historical essence. The mobile-first design
- [Middleburg Life](http://cogointeractive.com/portfolio/middleburg-life/) - Middleburg LifeMiddleburg Life, a beloved publication focused on the lifestyle and culture of Middleburg and the surrounding areas, needed a website that reflects its rich heritage while offering readers a modern, engaging digital experience. We developed a dynamic platform that seamlessly blends editorial content with community resources, providing readers with easy access to articles, events,
- [Davelle Clothiers](http://cogointeractive.com/portfolio/davelle-clothiers/) - Davelle ClothiersDavelle Clothiers is one of the top men’s custom clothiers in the Northern Virginia area and has received the “Best of Northern Virginia” award for the last several years by Northern Virginia Magazine. COGO has designed the last three websites for Davelle. Once in 2013, again in 2017, and 2020. We were also asked
- [Water Works](http://cogointeractive.com/portfolio/water-works/) - Water WorksWater Works Car Wash has five locations across Maryland and asked us to update the website we designed for them in 2015. We created an appealing and user-focused website that highlights their commitment to quality service. A dynamic homepage video captures the car wash experience, immediately engaging visitors and showcasing Water Works’ dedication to
- [Catch ‘n’ Conserve](http://cogointeractive.com/portfolio/catchnconserve/) - Catch n ConserveCatch ‘n Conserve, a passionate advocate for sustainable fishing practices, needed a website that could educate, engage, and build a community around conservation. We developed a platform that brings together fishing enthusiasts who are committed to responsible catch-and-release techniques, minimizing harm to fish and preserving aquatic ecosystems.The site’s structure emphasizes educational resources, community
- [Potomac Pediatrics](http://cogointeractive.com/portfolio/potomac-pediatrics/) - Potomac PediatricsPotomac Pediatrics is an award-winning pediatric practice in Rockville, MD. Consistent winners of the Washingtonian ‘Top Doctors’ Award as well as the ‘Best of Bethesda’ award. The doctors and staff at Potomac Pediatrics are committed to delivering comprehensive medical care that will address family health and lifestyle needs. They strive to be accessible to
- [Inventory Inspector](http://cogointeractive.com/portfolio/inventory/) - Inventory InspectorFor Inventory Inspector, a company specializing in property inventory management, we developed a website that combines visual appeal with informative content, creating a professional platform that conveys expertise and reliability. A compelling homepage video immediately draws visitors in, showcasing the scope of Inventory Inspector’s services in an engaging way. This site equips Inventory Inspector
- [Everest Granite & Remodeling](http://cogointeractive.com/portfolio/everest-granite-remodeling/) - Everest Granite & RemodelingEverest Granite & Remodeling, specialists in high-quality granite and home remodeling services, sought a website that could capture the beauty and precision of their work while providing an intuitive experience for prospective clients. We created a visually engaging platform that highlights Everest’s craftsmanship and attention to detail.The website combines sleek design with
- [Biz Central USA](http://cogointeractive.com/portfolio/biz-central-usa/) - Biz Central USABiz Central USA, a provider of essential services for small businesses and nonprofits, needed a website that could effectively showcase their diverse service offerings and guide clients through their business journey. We developed a site that balances professionalism with accessibility, helping users easily find the support they need to grow and succeed. The
- [Historic Warfield](http://cogointeractive.com/portfolio/historic-warfield-real-estate-development/) - Historic Warfield Real Estate DevelopmentLocated in the heart of Carroll County’s Piedmont region, the Warfield Complex stands as a monument to the modernization of public mental health care in Maryland. Each building showcases the development of this hospital system as well as the medical culture that was shaped right along with the architecture. COGO created
- [Your Vision Roofing](http://cogointeractive.com/portfolio/your-vision/) - Your Vision RoofingYour Vision Roofing, a trusted roofing contractor, partnered with us to create a website that showcases their commitment to quality workmanship and customer satisfaction. We designed a site that combines visual appeal with functionality, making it easy for homeowners to explore services, view past projects, and connect with the team.This platform emphasizes transparency
- [Marquis Sales & Marketing](http://cogointeractive.com/portfolio/marquis-sales-marketing/) - Marquis Sales & MarketingMarquis Sales & Marketing is one of the top manufacturer’s representatives in the residential construction industry. COGO was asked to design and develop the website using a fresh and modern approach. We redesigned the company’s logo and designed their business card series. We also built out a branded Linkedin Business page and
- [Synfuels Americas](http://cogointeractive.com/portfolio/synfuels-americas/) - Wood Island Life Saving StationSynfuels Americas is an energy conversion technology provider of coal-to-liquids (CTL) and gas-to­ liquids (GTL) processes. An international business platform focused on researching, developing, and implementing innovative technologies, with a mission to improve availability and quality of advanced energy technologies for converting natural resources into higher-value products. COGO updated the design
- [Four Sales](http://cogointeractive.com/portfolio/four-sales/) - Four SalesInc. magazine has ranked Four Sales on its sixth annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Four Sales is a company has over 40 years in the estate sales business and is
- [John G. Webster](http://cogointeractive.com/portfolio/john-g-webster/) - John G. WebsterJohn G. Webster, a renowned HVAC and plumbing company, first partnered with us in 2015 to build a robust, user-friendly website that showcased their expertise and commitment to service. Nearly a decade later, they returned to us for a full redesign in 2024, trusting our team to bring their digital presence up-to-date with
- [Annandale Millwork & Allied Systems](http://cogointeractive.com/portfolio/annandale-millwork-allied-systems/) - Annandale Millwork & Allied SystemsAnnandale Millwork/Allied Systems offers innovative solutions for residential builders with custom and stock millwork and a complete component package. They had not updated their website in several years and were in need of a modern and polished look and feel that reflected the history of the company while showcasing their leading
- [Alternative Resolutions](http://cogointeractive.com/portfolio/alterntative-resolutions/) - Alternative ResolutionsAlternative Resolutions is a professional mediation firm located in Silver Spring, MD. The firm’s vision is to redefine the way people and organizations approach and handle conflict and to enable them, through training, to address and resolve conflict so it becomes a vehicle for change and growth, rather than a destructive force. COGO created
- [Star Point Counseling](http://cogointeractive.com/portfolio/star-point/) - Star Point CounselingStar Point Counseling provides a safe and supportive environment for individuals seeking mental health guidance, and they needed a website that embodies their compassionate approach. We crafted a site that is both warm and professional, offering clear pathways for visitors to explore services, learn about the team, and access resources. Our design approach
- [Assistech Inc](http://cogointeractive.com/portfolio/assistech-inc/) - Assistech, IncAssistech Inc., a leader in assistive technology solutions, needed a website that effectively conveyed their commitment to enhancing accessibility and independence for individuals with diverse needs. We developed a modern, user-friendly site that serves as both an informational resource and a bridge to the company’s products and services. Our approach focused on making accessibility
- [Capitol Office Furniture](http://cogointeractive.com/portfolio/capitol-office-furniture/) - Capitol Office Furniture Capitol Office Furniture has been delivering complex office furniture projects in MD/DC/VA since 1997 and are experts in workplace strategy, furniture planning, specification, coordination, installation and related services. COGO was engaged to redesign their logo and develop their website. This is the second website we have created for COF, after designing their
- [Arlington Designer Homes](http://cogointeractive.com/portfolio/arlington-designer-homes/) - Arlington Designer HomesArlington Designer Homes is an award-winning custom home builder in Arlington, VA. COGO updated the website to a more modern, updated design and added additional functionality to make it more of a sales and marketing tool. They had not updated their website in several years and were in need of a modern and
- [Onclave Networks](http://cogointeractive.com/portfolio/onclave-networks/) - Onclave NetworksOnclave Networks is a global cybersecurity leader based in Tysons Corner, VA. They engaged COGO to design and develop a modern and polished new design for their website. After completing the design and development, COGO fully optimized the site so it could be found in relevant Google searches and recommended a Linkedin and Video
- [Clear View Homes](http://cogointeractive.com/portfolio/clear-view-homes/) - Clear View HomesClear View Homes needed a website to highlight their custom home projects and attract new clients with a polished, professional online presence. We designed a clean, visually rich site that showcases stunning home galleries, is fully responsive across devices, and features intuitive navigation. Lead generation forms make it easy for prospects to get
- [Key Concepts](http://cogointeractive.com/portfolio/key-concepts/) - Key ConceptsKey Concepts needed a professional website to showcase their remodeling projects and attract new clients through a visually engaging, easy-to-navigate design. We developed a modern, mobile-friendly website featuring project galleries, clear service offerings, and user-friendly contact forms to streamline client inquiries. While the client has since made updates that no longer reflect our original

## Services

- [Web Design Northern Virginia Built to Rank. Built to Convert.](http://cogointeractive.com/services/website-design-services-northern-va/) - Cogo Interactive builds websites that rank on Google, get found in AI search, and convert visitors into leads. Web design and SEO for Northern Virginia businesses. Schedule your free consultation.
- [ONLINE LEAD GENERATION](http://cogointeractive.com/services/online-lead-generation-services-va/) - Generate more leads from Google and Google Maps. Cogo Interactive helps businesses in Chantilly, Fairfax, and Northern Virginia get found. Free consult.
- [AI SEO SERVICES](http://cogointeractive.com/services/ai-seo-services-northern-virginia/) - Get found in ChatGPT, Google AI Mode, and Perplexity. Cogo Interactive helps Northern Virginia businesses show up in AI search results alongside traditional Google rankings. Free consultation.
- [AI-Driven Digital Marketing](http://cogointeractive.com/services/digital-marketing-agency-chantilly-fairfax/) - Top digital marketing agency helping Northern Virginia businesses grow online for 17 years. Strategies built around your business, not a template. Free consultation.
- [SEARCH ENGINE OPTIMIZATION](http://cogointeractive.com/services/seo-services-northern-va-md-dc/) - Rank higher on Google, show up in Google Maps, and know where your leads are coming from. Local SEO and GBP management for Northern Virginia businesses.
- [MANAGED WEB SERVICES](http://cogointeractive.com/services/web-management-hosting-services-va/) - WordPress website management and hosting for Northern Virginia businesses. Security updates, backups, performance monitoring, and ongoing SEO maintenance. Free consultation.
- [SOCIAL MEDIA MARKETING](http://cogointeractive.com/services/social-media-marketing-chantilly-fairfax/) - Professional social media marketing for Northern Virginia businesses. Content, posting, and boosted campaigns that build brand awareness and drive leads. Free consultation.

## Services Group

- [Our Studio](http://cogointeractive.com/services_group/our-studio/)