Video in online marketing is increasing at an exponential rate. Did you know that the use of video content for B2B marketers increase from 8% to 58% in 2014 alone? More than that, the number of videos from brands on Facebook increased by 3.6x year over year.
So this poses the question, does all this video really help marketers succeed? Yes! Social media posts with videos in them boost views by 48%, and visual content on Facebook specifically increases engagement by 65%. This means more people seeing your content, more people going to your website, and more people buying, just by adding in a video! Talk about a lot of value.
Not sure where to start with video for your social media account? Don’t worry, you aren’t alone. HubSpot and Wistia have teamed together to bring you an interactive guide … with videos! This guide will show you how you can start today at making videos that are optimized for each social media platform. If you’d like to skip ahead, simply click on an item in the table of contents to jump down to that section.