Whether you’re a small business owner who looks after marketing yourself or you manage the marketing team within your company, knowing how to utilize LinkedIn for business and marketing is key to optimizing your B2B platform.

LinkedIn provides an opportunity to reach a professional audience, acquire new leads and contacts, rank higher to get more eyeballs on your page, and promote your business. This ebook will provide you with the tools you need to get your company’s LinkedIn presence started or optimize it for your business goals.

In this e-book, you’ll learn how to set up a company LinkedIn Page, improve your company rank for LinkedIn searches, get the most out of your LinkedIn posting strategy, and work within LinkedIn analytics. Let’s get started!

This in-depth guide includes:

• Checklists for setting up a successful LinkedIn company page
• Steps for managing your page; adding admins and roles
• How to optimize your rank for LinkedIn searches
• Best practices for using LinkedIn’s publishing platform
• Tactics for getting the most out of LinkedIn ads
• A walk through of LinkedIn Analytics

HubSpot came together with LinkedIn to give you an actionable guide on using LinkedIn across your business and marketing strategy.