The Essential Guide to Internet Marketing

With 400 million users and over 80 million posts per day, Instagram has become an essential element of social media marketing for business. In fact, businesses using it saw a 93% growth month-over-month in 2014. While other social media sites like Facebook, Twitter, and LinkedIn, are great for sharing and promoting content, Instagram is a way to humanize your brand.

It’s not too late to get your business set up with Instagram, but when you do, it’s important to go about it in the right way. Initial steps like writing your bio, experimenting with the best times to post, and which hashtags to use are all important to a successful Instagram account. You will also need to consider what the goal of your business’s Instagram account is.

That’s why Iconosquare and HubSpot have paired up to bring you this guide, where we look at all of the steps to getting started with Instagram for your business, from determining your brand guidelines, to the anatomy of the perfect Instagram post. Last but not least, you will learn how to measure your success in order to prove your efforts are worthwhile.

Search engines have become a core resource for individuals looking for a business, product, or service. This transition to online search has, over the years, reduced the need for traditional search methods, such as yellow pages and newspapers.

And since the consumer searching landscape has changed, the way your company gets found must change.

Whether you’ve already invested in an SEO strategy or are just getting started, this guide will help you gain a stronger understanding of all aspects of the SEO process. The ideas, best practices, and examples all come from top SEO experts, such as:

• Rand Fishkin from SEOmoz
• Dharmesh Shah from HubSpot
• Stephanie Chang from Distilled
• Greg Shuey from Stryde (formerly at SEO.com)

Download the guide to the right to learn from the pros and start driving more traffic to your site!

As a marketing agency, clients frequently ask you about video creation to supplement their latest product launch, announcement, or creative vision. While videos are an excellent way to drive even more marketing value for a client, it’s not always a simple process–without an overarching strategy, proper direction and guidance, marketing videos can suck up a lot of resources with very little return. But fear not! In our on-demand webinar, we have video and inbound marketing experts show you how to expand your current inbound marketing retainers with video marketing services, all without skipping a beat across your existing campaigns.