Digital Marketing Agency | VA Web Design Firm | Cogo Interactive
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DIGITAL STRATEGY DEVELOPMENT

Digital Strategy Development

Our process begins with developing a customized Game Plan for your business. We kick off our assessment by taking a deep dive into your history, your goals and your customers. We then evaluate your overall marketing strategy, conduct a competitor analysis and analyze your website’s usability, structure and messaging.

We finish off the assessment period with a detailed marketing plan, complete with content marketing, SEO and marketing automation recommendations and budgets.

You can implement our recommendations in-house or work with us to implement—it’s up to you! No matter your choice, we’ve found companies that complete the assessment get better, faster inbound marketing results than those that don’t.

During this phase, we execute a digital strategy that combines web design, development, email, social media, search engine optimization (SEO), paid search, mobile, content marketing and content creation. If it’s online, it’s in our wheelhouse.

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LATEST REVIEWS

What They Say

Peg has been a phenomenal resource for not only the technical aspects of creating a cutting-edge website, but her expertise in marketing as well. I depend on Peg to give me her insight and advice for all things related to my site and marketing approach. Her team is very professional and well-run. I look forward to many years of partnering with Cogo Interactive.

-Libby King, Founder & CEO, Libby King & Associates, LLC
Libby King, Founder & CEO, Libby King & Associates, LLC

I’ve spent years trying to figure out how to use social media to market my consulting practice. Peg created a marketing strategy for me that makes sense and, best of all, will require far less work on my part than my current efforts. Peg is great to work with, very clear about the process and keeps deadlines and commitments. I highly recommend Peg to any business struggling to effectively market on social media.

-Alice Waagan, President, Workforce Learning
Alice Waagan, President, Workforce Learning

I have known and worked with Peg for several years and I have always been impressed with the commitment to her clients. She doesn’t believe in one size fits all. She spends time with each of her clients to determine what solution best fits their needs. She always holds herself accountable to ensure her clients are satisfied and receive a service they perceive as valuable to the growth of their business.

-Mary Polsley Williams, Owner, The Alternative Board
Mary Polsley Williams, Owner, The Alternative Board

I saw Peg give a presentation on social media outreach and she managed to cram more actionable insights into one hour than you get from most half-day seminars. She’s great with both the overall strategy and tactical how-to’s — some of which I was able to put into use that same day to really boost my online presence.

-Richard Sheehe, Strategic Communications Practitioner, Researcher & Consultant. PIO360.com founder and lead trainer
Richard Sheehe, Strategic Communications Practitioner, Researcher & Consultant. PIO360.com founder and lead trainer

On several occasions, I have attended social media workshops Peg has given. Peg has helped me and other non-profits, to understand and organize our social media strategies. She is a great speaker and presenter, patient and knows all the ins and outs that can help an organization flourish on the web and help drive growth.Peg has a wealth of social media marketing and web development knowledge. If you’re looking to educate yourself on the latest social media, marketing trends or strategies, or want to hire someone to do it for you, I would highly recommend COGO Interactive.

-Gina Cocomello, Marketing and Outreach, NV Rides
Gina Cocomello, Marketing and Outreach, NV Rides

Peg McDermott and her team at COGO Interactive have an extensive knowledge and experience in the realm of social media. Peg worked directly with our boutique wealth management firm in the development and implementation of our organization’s social media strategy and presence. Her guidance and work were critical in our efforts to communicate to our target markets and elevate our firm’s presence in the online world.

-Richard Weyers, CFO, Traust Sollus Wealth Management
Richard Weyers, CFO, Traust Sollus Wealth Management

Peg and her team at COGO Interactive was responsible for converting and redesigning our new website to a mobile friendly, WordPress site and making sure the back end is correct for SEO purposes. They worked tirelessly to make it perfect and are very customer focused. They guided me through the learning phases of WordPress and provided sage business and marketing advice at the same time. Other companies who I compared them with didn’t seem dedicated to the client’s end goal, like Cogo is.

-Ellen Kandell, President of Alternative Resolutions
Ellen Kandell, President of Alternative Resolutions

COGO Interactive has been our web marketing and SEO partner since February of 2012 and we could not be happier with their services. In addition to coding support, website design & optimization and weekly blogging, Peg and the team at COGO have served as a resource to Four Sales. Thank you COGO for your excellent support!

-Daniel Sanders, President Four Sales Ltd.
Daniel Sanders, President Four Sales Ltd.

COGO Interactive has been an instrumental partner in helping us revive and refine our social media program. From audience analysis to site integration, content strategy development and program evaluation, their skills and expertise have been essential to our success. With Peg’s team’s help our followers have tripled and our level of engagement is at all time high.

-Gwen Parson, Senior Vice President, Nomadic Display
Gwen Parson, Senior Vice President, Nomadic Display
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