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LinkedIn Marketing and Sales Training for B2B Companies in Virginia

LinkedIn Training in the Washington, DC Area

LinkedIn is quickly becoming one of the most fruitful spaces for lead-generation and relationship marketing, but you need to have the skills necessary to capture the potential of this network. B2B companies partner with COGO for results-driven LinkedIn marketing and sales training in the DC Metro region.

Linkedin has over 800 million users and 49% of them are key decision-makers. If you’re looking to grow your brand and your revenue in 2022, there has never been a better time to learn how this powerful B2B platform works.

Our LinkedIn trainings will equip you with the skills you need to leverage this powerful social network.

LinkedIn Marketing Training in Northern Virginia

LinkedIn Marketing Training

Experienced LinkedIn expert, Peg McDermott, understands the nuances and best practices of this business generating platform. You will learn how to successfully market to a network of targeted B2B leads.

Our training services are perfect for the business owner or marketing professional looking to:

 Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

  • Kick-start a marketing strategy that isn’t getting results
  • Deliver great content and attract quality leads
  • Unlock LinkedIn’s marketing potential
  • Get prospects more interested in their products & services
  • Distinguish from their competition
  • Be recognized as a subject matter expert
  • Stand above the competition
  • Be seen as a thought leader in their industry

Let LinkedIn expert, Peg McDermott—a recognized speaker, trainer, and consultant—show you how to develop a blueprint that will map out a system that will lead to accelerated business growth.

In this interactive, 3-hour training, you will learn how to:

  • Build a Superstar Profile- a critical component to sales & marketing success on Linkedin
  • Get your business and personal brand found in Google searches using Linkedin
  • Unlock the full power of Linkedin Groups to get your content shared to a vast network of B2B professionals
  • Learn how to use LinkedIn’s Advanced Search Tool to find potential customers and employees
  • Streamline and manage the time you spend on LinkedIn
  • Learn how to leverage all of LinkedIn’s publishing and marketing tools

On-Site LinkedIn Marketing Training – (up to 3 hours)*

  • A detailed agenda at least 3 business days prior to day of training.
  • Workbook for notes.
  • Follow up support kit that includes the presentation, cheat sheets, ROI calculator

Virtual LinkedIn Marketing Training – presented as a live, interactive webinar

  • A detailed agenda at least 3 business days prior to day of training.
  • Workbook for notes.
  • Follow up support kit that includes the presentation, cheat sheets, ROI calculator

LinkedIn Sales Training in Northern Virginia

t’s a whole new ball game in today’s sales race. Top producers from all over the business landscape have learned how to tap into the powerful prospecting power of social selling on LinkedIn.

In today’s competitive market, B2B sales pros are becoming more overwhelmed and challenged when building a prospect list. Buyers are more knowledgeable, better informed, and savvier in how they gather research to make a buying decision. Now’s the time to understand and leverage social selling to help business development pros meet this challenge.

Consider these statistics:

 Cogo Interactive offers expert digital marketing and web design services in Northern Virginia, Maryland, and Washington, DC.

  • 10.8% of social sellers have closed 5 or more deals attributed to social media.
  • 54% of social salespeople have tracked their social selling back to at least 1 closed deal.
  • 77 % of B2B marketers have acquired a customer through LinkedIn.
  • 72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often.
  • 46% of social sellers hit quota compared to 38% of sales reps who don’t.
  • 98% of cold calls do not work
  • 54% of social salespeople have tracked their social selling back to at least 1 closed deal.
  • 77 % of B2B marketers have acquired a customer through LinkedIn.
  • 72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often.
  • 46% of social sellers hit quota compared to 38% of sales reps who don’t.
  • 98% of cold calls do not work

Our LinkedIn Training Program is an interactive three-hour session where your sales team will learn how to:

  • Use LinkedIn to generate a steady stream of sales prospects.
  • Get found in Google and LinkedIn searches for your services.
  • Key strategies and tips you can apply to start seeing results in half the time regular prospecting can take.
  • Set up a system that delivers a fresh, targeted lead list every week.
  • Build credibility and thought leadership in your marketplace.
  • Find highly targeted prospects and connections.
  • Grow an email-marketing list.
  • Post relevant, quality content that gets shared.
  • Find out how to track customers and potential customers.
  • Linkedin Sales Navigator set up (will require that company subscribe to this service)
  • On-Site LinkedIn Sales Training – (up to 3 hours)*

A detailed agenda will be provided at least 3 business days prior to day of training. Workbook for notes.

Follow up support kit that includes the presentation, cheat sheets, ROI calculator

If you would like to benefit from our LinkedIn Training, please fill out the form to the right or click the button below.

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