American Group Construction
“We’ve had a great experience working with Peg and the team at Cogo. Their approach to SEO and digital marketing is very strategic and results-driven. They’ve improved our online visibility, brought in more qualified leads, and have always been responsive and easy to work with. Communication has been consistent, and they take the time to explain what’s working and why.”
The Problem
American Group Construction had a WordPress website that wasn’t working for them — difficult to navigate, poorly organized, and not optimized to convert visitors into leads. They had no lead tracking system, limited search visibility, and no consistent digital presence to support their sales process across roofing, siding, windows, and exterior construction services in Northern Virginia.
The Solution
Cogo rebuilt and restructured the American Group Construction website so it clearly communicates their services and makes it easy for visitors to request a quote. From there, we built a complete digital marketing program: full on-page and technical SEO, an AI search visibility strategy, weekly blog content, Facebook and Instagram posts and reels, email campaigns, and ongoing website maintenance. We also set up and manage their Google Ads and Google Local Services Ads campaigns, and built out their Lead Intelligence System so every inbound lead — call, form, or ad conversion — is tracked to its source.
The Results
- 1,353 website sessions in the first four months of the engagement
- 141 tracked conversions across all channels, including form submissions, phone calls, and ad conversions
- 29,279 Google Search Console impressions across 1,301 keyword queries, up 85% over the prior period
- 19 pages tracked for rankings with an aggregate position improvement of +691 places
- 119 Google reviews with a 4.9-star rating on Local Services Ads
- Google Ads campaign generating 93 clicks at an average CPC of $25.02 across the core service area
- Weekly social content publishing across Facebook and Instagram with consistent posting cadence maintained throughout the engagement