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These Are The Keys to Thriving on Social Media in 2025

It's no secret that social media is not what it was a decade ago. Opinions vary as to whether it's better or worse, but either way, the entire landscape has changed. Chronological timelines have been replaced with algorithm-based feeds, which means that getting your content in front of its intended audience requires a whole new…

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Harnessing the Power of AI Automation to Streamline and Supercharge Your Marketing

AI-powered marketing automation is no longer in the distant future — it’s here now, and it’s transforming how businesses approach marketing. By leveraging predictive analytics, hyper-personalized content, chatbots, and more, marketers can optimize their strategies for greater efficiency, engagement, and conversions. Here are a few of the innovative ways that we're seeing businesses using AI…

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How to Turn Your Email Newsletter into a Marketing Powerhouse

Email newsletters are evolving into powerful platforms for testing and refining content. When executed effectively, they can increase engagement, establish authority, and strengthen SEO through the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) criteria that Google values. However, many businesses miss out by underutilizing newsletters. Without feedback, it’s hard to gauge if your content resonates with…

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What is Search Intent, and Why Does It Matter for Your Business?

Google exists to help you find answers, but at the same time it's trying to figure out the motivation behind your questions. This process of discerning the underlying goal behind a person’s online search is called search intent. Understanding search intent is crucial for improving visibility on Google and optimizing content for better SEO performance.…

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5 Powerhouse Social Media Marketing Trends to Follow in 2025

This year, business will be under more pressure than ever to adapt to the highly competitive and constantly evolving world of social media marketing. While the ever-shifting algorithms and decline of organic engagement present challenges, the social media space also offers brands a valuable opportunity to interact with both new and existing customers. With…

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COGO Digital Marketing Newsletter, January 2025

It's a brand new year, and a brand new opportunity to build a killer digital marketing strategy! Here are the best tips from experts who know the game inside and out. BIG-PICTURE MARKETING PERSPECTIVES From smarter AI adoption to better transparency, these are the 5 essential priorities for marketers in 2025. In this tumultuous marketing…

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A New Digital Marketing Chapter: How to Go from Surviving to Thriving in 2025

How did things go for your business in 2024? Did your marketing strategy work out the way you hoped? If the answer is no, that's understandable. It was a tumultuous year for digital marketing, with everything from AI tech developments to search engine algorithm updates catching everyone off-guard. Some businesses are still reeling from…

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COGO Digital Marketing Newsletter, December 2024

It's our last roundup up of 2024! Get ready to start 2025 on a strong note, with top advice from the best digital marketing experts out there. Happy Holidays! BIG-PICTURE MARKETING PERSPECTIVES If you're going into the new year with a modest budget, your business can still build a strong digital marketing strategy. The current…

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