We’re back with more from the COGO AI Newsletter, featuring important AI news and tools to help you get ahead of the AI marketing curve!
TOP HEADLINES
Crafting search through AI — What to expect as Google’s AI search is changing marketing strategy.
True customer personalization — How marketing tech leaders must personally upskill and embrace AI in 2024 and beyond.
Nvidia unveils new chip — Blackwell GPUs help Nvidia push to extend its dominance in the AI market.
TOOL TRENDS
One critical tool — Nextdoor’s CMO says small businesses are underutilizing this essential AI marketing tool.
Boost your SEO — These AI-based tools and tactics will help you raise your SEO game this year.
Beyond GPT — Here are the 20 best alternatives to ChatGPT for assistance with a wide range of marketing tasks.
ETHICS AND THE HUMAN FACTOR
A surge of creativity — After the year of AI, we’ve set the stage for a huge comeback of creative projects incorporating human storytelling.
Data challenges — As retailers adopt generative AI, they also struggle to manage their data in an ethical way.
Key questions — These are the question that marketers must ask themselves when it comes to AI ethics.
IN-DEPTH
It’s all in the data — How AI-driven analytics tools provide insights that lead to better decision making across a range of business contexts.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.
