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LINKEDIN MARKETING TRAINING

LinkedIn Marketing and Sales Training for B2B Companies in Virginia

LinkedIn Training in the Washington, DC Area

LinkedIn is quickly becoming one of the most fruitful spaces for lead-generation and relationship marketing, but you need to have the skills necessary to capture the potential of this network. B2B companies partner with COGO for results-driven LinkedIn marketing and sales training in the DC Metro region.

Linkedin has over 800 million users and 49% of them are key decision-makers. If you’re looking to grow your brand and your revenue in 2022, there has never been a better time to learn how this powerful B2B platform works.

Our LinkedIn trainings will equip you with the skills you need to leverage this powerful social network.

LinkedIn Marketing Training in Northern Virginia

LinkedIn Marketing Training

Experienced LinkedIn expert, Peg McDermott, understands the nuances and best practices of this business generating platform. You will learn how to successfully market to a network of targeted B2B leads.

Our training services are perfect for the business owner or marketing professional looking to:

  • Kick-start a marketing strategy that isn’t getting results
  • Deliver great content and attract quality leads
  • Unlock LinkedIn’s marketing potential
  • Get prospects more interested in their products & services
  • Distinguish from their competition
  • Be recognized as a subject matter expert
  • Stand above the competition
  • Be seen as a thought leader in their industry

Let LinkedIn expert, Peg McDermott—a recognized speaker, trainer, and consultant—show you how to develop a blueprint that will map out a system that will lead to accelerated business growth.

In this interactive, 3-hour training, you will learn how to:

  • Build a Superstar Profile- a critical component to sales & marketing success on Linkedin
  • Get your business and personal brand found in Google searches using Linkedin
  • Unlock the full power of Linkedin Groups to get your content shared to a vast network of B2B professionals
  • Learn how to use LinkedIn’s Advanced Search Tool to find potential customers and employees
  • Streamline and manage the time you spend on LinkedIn
  • Learn how to leverage all of LinkedIn’s publishing and marketing tools

On-Site LinkedIn Marketing Training – (up to 3 hours)*

  • A detailed agenda at least 3 business days prior to day of training.
  • Workbook for notes.
  • Follow up support kit that includes the presentation, cheat sheets, ROI calculator

Virtual LinkedIn Marketing Training – presented as a live, interactive webinar

  • A detailed agenda at least 3 business days prior to day of training.
  • Workbook for notes.
  • Follow up support kit that includes the presentation, cheat sheets, ROI calculator

LinkedIn Sales Training in Northern Virginia

It’s a whole new ball game in today’s sales race. Top producers from all over the business landscape have learned how to tap into the powerful prospecting power of social selling on LinkedIn.

In today’s competitive market, B2B sales pros are becoming more overwhelmed and challenged when building a prospect list. Buyers are more knowledgeable, better informed, and savvier in how they gather research to make a buying decision. Now’s the time to understand and leverage social selling to help business development pros meet this challenge.

Consider these statistics:

  • 10.8% of social sellers have closed 5 or more deals attributed to social media.
  • 54% of social salespeople have tracked their social selling back to at least 1 closed deal.
  • 77 % of B2B marketers have acquired a customer through LinkedIn.
  • 72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often.
  • 46% of social sellers hit quota compared to 38% of sales reps who don’t.
  • 98% of cold calls do not work

LinkedIn is 277% more effective than other social networks when it comes to lead conversion. Learn how to develop a system that will produce a steady stream of sales leads that will make this your best year ever!

Our LinkedIn Training Program is an interactive three-hour session where your sales team will learn how to:

  • Use LinkedIn to generate a steady stream of sales prospects.
  • Get found in Google and LinkedIn searches for your services.
  • Key strategies and tips you can apply to start seeing results in half the time regular prospecting can take.
  • Set up a system that delivers a fresh, targeted lead list every week.
  • Build credibility and thought leadership in your marketplace.
  • Find highly targeted prospects and connections.
  • Grow an email-marketing list.
  • Post relevant, quality content that gets shared.
  • Find out how to track customers and potential customers.
  • Linkedin Sales Navigator set up (will require that company subscribe to this service)
  • On-Site LinkedIn Sales Training – (up to 3 hours)*

A detailed agenda will be provided at least 3 business days prior to day of training. Workbook for notes.

Follow up support kit that includes the presentation, cheat sheets, ROI calculator

If you would like to benefit from our LinkedIn Training, please fill out the form to the right or click the button below.

Chat With an Expert

“It has been a pleasure working with Peg on our LinkedIn strategy and setup. Our training was comprehensive and Peg is super responsive to answer our questions before and after training. She is knowledgeable and has given us the jumpstart we needed. I am sure we will reach back out for any future needs as well.”

Sandy Freeman, Chief Executive Officer at Sandler Occupational Medicine Associates, Inc.

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LATEST REVIEWS

What They Say

It has been a pleasure working with Peg on our LinkedIn strategy and setup. Our training was comprehensive and Peg is super responsive to answer our questions before and after training. She is knowledgeable and has given us the jumpstart we needed. I am sure we will reach back out for any future needs as well.

-Sandy Freeman, Chief Executive Officer at Sandler Occupational Medicine Associates, Inc.
Sandy Freeman, Chief Executive Officer at Sandler Occupational Medicine Associates, Inc.

From the moment I first met Peg, and was introduced to the full capabilities of Cogo Interactive, I was impressed with the depth of knowledge and experience they possess. Peg was able to quickly understand our business and provide creative solutions to help us build our digital presence. From web site enhancements to SEO and social media strategy, Peg and her team delivered results as promised. The entire Cogo team has always been highly professional, responsive to our needs and on-point in making recommendations on how we can constantly make improvements. A first class operation all-around!

-Andrew Gerstel, CEO, Windows Catering
Andrew Gerstel, CEO, Windows Catering

Cogo Interactive is a highly capable team that’s surpassed our expectations. Their strategic approach has helped us devise new plans for the project. We’re happy with the site — it’s well-designed and has all the functionality we need. The Cogo Interactive team has made it easy for us to track web analytics. Furthermore, they’re proactive and quickly adapt when something isn’t working.

-Scott Martin, CMO, Onclave Networks, Inc.
Scott Martin, CMO, Onclave Networks, Inc.

I have been working with Peg and her Cogo team of advisors for the past 3 years. They are beyond professional in all ways from the top down. Even her outside developers that are curated by her should be well trusted. Everything she has said that she will do…is done to the letter. When you are ready to move your business up a notch, then this is the company to hire.

-Kory Helfman, President Ken’s Man’s Shop
Kory Helfman, President Ken’s Man’s Shop

We are more than happy with the work done for us by Cogo Interactive. We’ve been working together for about six years now, and have received support both for SEO on our web site and with social media postings. Cogo Interactive’s work has resulted in our being positioned well in search results for the topics that are important to us. Additionally, Cogo Interactive is very thoughtful and thorough producing social media postings on the platforms we use: Facebook, Twitter, and LinkedIn. I’m happy to give them five stars here. You won’t find a more honest, sincere, and thorough company to work with.

-Peter Norloff, President, Eye Gaze Inc
Peter Norloff, President, Eye Gaze Inc

We have worked with Cogo Interactive for several years. We love our new website and appreciate that they help us navigate the world of marketing and branding as none of us has experience with that at our engineering firm.

-Wendy Beach, CFO, Synfuels Americas
Wendy Beach, CFO, Synfuels Americas

Peg has been a phenomenal resource for not only the technical aspects of creating a cutting-edge website, but her expertise in marketing as well. I depend on Peg to give me her insight and advice for all things related to my site and marketing approach. Her team is very professional and well-run. I look forward to many years of partnering with Cogo Interactive.

-Libby King, Founder & CEO, Libby King & Associates, LLC
Libby King, Founder & CEO, Libby King & Associates, LLC

I’ve spent years trying to figure out how to use social media to market my consulting practice. Peg created a marketing strategy for me that makes sense and, best of all, will require far less work on my part than my current efforts. Peg is great to work with, very clear about the process and keeps deadlines and commitments. I highly recommend Peg to any business struggling to effectively market on social media.

-Alice Waagan, President, Workforce Learning
Alice Waagan, President, Workforce Learning

I have known and worked with Peg for several years and I have always been impressed with the commitment to her clients. She doesn’t believe in one size fits all. She spends time with each of her clients to determine what solution best fits their needs. She always holds herself accountable to ensure her clients are satisfied and receive a service they perceive as valuable to the growth of their business.

-Mary Polsley Williams, Owner, The Alternative Board
Mary Polsley Williams, Owner, The Alternative Board
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