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What is Search Intent, and Why Does It Matter for Your Business?

Google exists to help you find answers, but at the same time it's trying to figure out the motivation behind your questions. This process of discerning the underlying goal behind a person’s online search is called search intent. Understanding search intent is crucial for improving visibility on Google and optimizing content for better SEO performance.…

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5 Powerhouse Social Media Marketing Trends to Follow in 2025

This year, business will be under more pressure than ever to adapt to the highly competitive and constantly evolving world of social media marketing. While the ever-shifting algorithms and decline of organic engagement present challenges, the social media space also offers brands a valuable opportunity to interact with both new and existing customers. With…

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How Soon Should You Expect Results from Your Marketing Campaigns?

Many business owners seek marketing advice when they're at a point of mild panic, when they've been trying different things and are uncertain of what else they can do. They're hoping that an expert marketing strategy will help yield quick results to get things moving in the right direction again. However, the reason it's…

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COGO Digital Marketing Newsletter, January 2025

It's a brand new year, and a brand new opportunity to build a killer digital marketing strategy! Here are the best tips from experts who know the game inside and out.   BIG-PICTURE MARKETING PERSPECTIVES From smarter AI adoption to better transparency, these are the 5 essential priorities for marketers in 2025. In this tumultuous marketing…

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A New Digital Marketing Chapter: How to Go from Surviving to Thriving in 2025

How did things go for your business in 2024? Did your marketing strategy work out the way you hoped? If the answer is no, that's understandable. It was a tumultuous year for digital marketing, with everything from AI tech developments to search engine algorithm updates catching everyone off-guard. Some businesses are still reeling from…

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COGO Digital Marketing Newsletter, December 2024

It's our last roundup up of 2024! Get ready to start 2025 on a strong note, with top advice from the best digital marketing experts out there. Happy Holidays!   BIG-PICTURE MARKETING PERSPECTIVES If you're going into the new year with a modest budget, your business can still build a strong digital marketing strategy. The current…

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Struggling to Build Authority? Here’s How to Get More Business Reviews

As consumers ourselves, we all know that we prefer to purchase from businesses that have a lot of positive customer reviews. The more reviews a business has, the more potential customers feel they can trust what the reviews are saying. However, if you're just starting to build your online presence, it can be frustrating trying…

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