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WHERE BUSINESSES GO TO GROW

COGO AI Newsletter, Late February 2024

BY Peg McDermott on Feb 26, 2024 / IN AI, digital marketing, Newsletter

Welcome to the latest edition of the COGO AI Newsletter, where we bring you knowledge about the best AI tools from experts who can help you build a solid digital marketing strategy!

 


TOP HEADLINES

Two giants unite — Ahead of its expected IPO, Reddit has partnered with Google for an AI content licensing deal.

Gemini integration — Google announces plans to enhance its advertising products with Gemini AI models.

AI chip development — Six major companies are developing AI chips for use in everything from network servers to cars.

 


TOOL TRENDS

Battle of the writing tools — A look at Jasper AI versus Copy AI in the battle for the best AI writing assistant.

AI in PPC — Experts weigh in on AI’s role in PPC in 2024, as well as its potential limitations.

9 top marketing tools — This curated list will hive you some of the best AI marketing tools to benefit your business this year.

 


ETHICS AND THE HUMAN FACTOR

AI empowerment — How AI can help boost the diversity that is vital for brands, and bring more women into marketing leadership roles.

Creatives and AI — Technology is a catalyst, but human insight, empathy, and strategic thinking are at the heart of the creative process.

AI and the law — As Congress lags, California lawmakers take on AI regulations to make up for the lack of federal guidance.

 


IN-DEPTH

The e-commerce long game — A deep dive into using AI as part of a digital marketing strategy focused around e-commerce.

 


COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.

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