It’s time for a fresh serving of the COGO Newsletter, featuring all the expert advice you need to take your marketing game to the next level in 2024!
THE BIG PICTURE
Shifting priorities — Why accessibility will become the foundation of marketing strategies in 2024.
How to build trust — Maintaining trust with customers is one of the biggest challenges facing businesses this year.
Ad spending is up — US social network ad spend will be 10% higher than previously expected.
SOCIAL AND BRAND AWARENESS
Key 2024 stats — Here are 50+ social media statistics you need to know to understand marketing in 2024.
Choose your focus — How to focus your specific marketing strategy for maximum brand awareness.
More than just ads — Marketers and advertisers often miss the broader conversation around the impact of social media.
LEAD GENERATION
Redefining leads in B2B — Why data enrichment is key for modern lead generation.
Paid media boosts — What’s new and what’s next with driving lead generation through paid media.
LinkedIn lead gen — Get ahead of the curve and tap into LinkedIn’s potential for organic lead generation.
JUST FOR FUN
Elmo as brand therapist — Major brands got a chance to weigh in when Elmo asked users of X to let him know how they were doing.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.
