Learn how to create a digital marketing strategy that drives results. Discover goal-setting tips, channel selection, and performance tracking for small business success.
As ChatGPT and other AI platforms start to steal some of Google's search thunder, your SEO strategy will need to adapt accordingly.
The big question is, if people are asking AI to solve a problem they have, how do you get the AI models to recommend your business? Here are seven key techniques that will…
Email newsletters are evolving into powerful platforms for testing and refining content. When executed effectively, they can increase engagement, establish authority, and strengthen SEO through the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) criteria that Google values.
However, many businesses miss out by underutilizing newsletters. Without feedback, it’s hard to gauge if your content resonates with…
Sometimes in order to grow your business, you've got to face up to what's holding you back, and that's not always easy.
Trying to get your business to rank highly on Google Maps or the SERPs can be frustrating, especially if you're a business with a lot of local competition. That said, there are some…
If you want your SEO strategy to perform well in 2025, it needs to be optimized for AI search.
AI-powered platforms and search engines are becoming more sophisticated every day, but they prioritise and retrieve information in a different way from algorithm-based search engines like Google. AI search relies on contextual understanding, so you'll need…
Did you know that the average landing page conversion rate is only 2.35%?
That doesn't mean you can't do anything to stay above that average, of course. Conversion Rate Optimization is the process of improving your landing pages (and your website in general) to create a better experience for visitors, who will then be more…
Google exists to help you find answers, but at the same time it's trying to figure out the motivation behind your questions.
This process of discerning the underlying goal behind a person’s online search is called search intent. Understanding search intent is crucial for improving visibility on Google and optimizing content for better SEO performance.…
Many business owners seek marketing advice when they're at a point of mild panic, when they've been trying different things and are uncertain of what else they can do. They're hoping that an expert marketing strategy will help yield quick results to get things moving in the right direction again.
However, the reason it's…
Has your SEO strategy recently fallen flat?
SEO has always been a complex game of cat-and-mouse, and it only gets more complicated with each passing year. If you're finding that your business is not getting the traction that it used to, here are three SEO strategy mistakes you might be making, and how to fix…
Need some solid digital marketing strategies? The COGO Newsletter is back with advice from top industry leaders!
WEB DESIGN
Build your toolbelt — 16 web design resources to help you make a powerhouse business website.
Telling a visual story — Why design is important to make the most of content marketing.
Are you scaring off…
It's time for another edition of the COGO Newsletter, featuring the best digital marketing tactics and strategies from top thought leaders in the industry!
WEB DESIGN
Show your face — A top web designer weighs in on why business websites shouldn't be faceless entities.
About the About page — Why your website's About page is…
It's time for another edition of the COGO Newsletter, featuring the best digital marketing tactics and strategies from top thought leaders in the industry!
WEB DESIGN
Show your face — A top web designer weighs in on why business websites shouldn't be faceless entities.
About the About page — Why your website's About page is…