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Struggling to Build Authority? Here’s How to Get More Business Reviews

marketing for small business, marketing strategy, online marketing, online marketing strategy, reviewsNovember 27, 20242KViews0Likes0Comments
As consumers ourselves, we all know that we prefer to purchase from businesses that have a lot of positive customer reviews. The more reviews a business has, the more potential customers feel they can trust what the reviews are saying. However, if you're just starting to build your online presence, it can be frustrating trying…

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COGO Digital Blend, April 2022

Digital Blend, digital marketing, digital marketing strategy, online marketing strategy, Social MediaApril 20, 202257Views0Likes0Comments
Here's the latest edition of Digital Blend, with all the expert advice you need to help fine-tune your digital marketing strategy! THE BIG PICTURE 15 top digital marketing tools - Be more efficient and optimize your entire strategy by using the right marketing tool for each specific task. Both sides of the data coin -…

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How to Supercharge Your LinkedIn Marketing in 2022

LinkedIn, LinkedIn Training, online marketing, online marketing strategyApril 11, 2022134Views0Likes0Comments
LinkedIn is arguably one of the most overlooked digital marketing tools, but when used correctly it can transform your entire strategy. If you've been slacking on your LinkedIn marketing lately, here are some ways to get back on track for success in 2022. Share expertise through Articles. Repurposing business content for your LinkedIn network is…

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COGO Digital Blend, November 2021

Branding, Digital Blend, digital marketing, digital marketing strategy, lead generation, online marketing strategyNovember 1, 202176Views0Likes0Comments
We're back with a brand new edition of Digital Blend, featuring the best digital marketing tips and tricks from the experts who know how to build a solid strategy! THE BIG PICTURE Your holiday business checklist - Seven things your business should be doing right now to get ready for the holiday season. The dangers…

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The 7 Things Your Business Should Be Doing NOW for the 2021 Holiday Season

digital marketing strategy, online marketing, online marketing strategy, SalesSeptember 20, 2021130Views0Likes0Comments
The end of 2021 is rapidly approaching, and the holidays will be here before we know it. Go through this checklist now to get your business ready not only for the upcoming holiday season, but the early 2022 holidays as well. 1. Understand when your holiday seasons actually are. We're all getting ready for the…

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Web Traffic Suddenly Dropped? Don’t Worry, It’s Not Just You

coronavirus, Inbound Marketing, online marketing, online marketing strategy, Search Engine Optimization, SEOAugust 23, 202194Views0Likes0Comments
Over the past eighteen months, the pandemic has made business unpredictable at best. Most industries saw a sharp downward trend for a few months in the first half of 2020, but then as more and more companies recognized e-commerce as the way forward, online sales started to fill in the gap, and web traffic soared.…

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Building a Growth Engine, Part 4: Retention

digital marketing, digital marketing strategy, online marketing strategyOctober 23, 201977Views0Likes0Comments
Now that we've covered the three As of the Pirate Funnel - awareness, acquisition, and activation - it's time to move forward to the R steps.  This half of the funnel is where visitors turn to paying customers, and where that customer base grows to the point where your business can thrive.  The first of these steps, perhaps somewhat surprisingly, is retention.

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Building a Growth Engine, Part 1: Awareness

digital marketing strategy, lead generation, online marketing strategySeptember 19, 201971Views0Likes0Comments
As a business owner or startup founder, you know firsthand how important it is to grow a loyal and active customer base. The pressure to go from zero to self-sustaining is enormous, especially if you're a small enterprise starting with a modest marketing budget. Fast growth is the buoy that will keep your business afloat, and amassing that critical customer base is what growth hacking (or growth marketing) is all about.

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Why Digital” Is Not the Key to Your Digital Marketing Strategy”

digital marketing, digital marketing strategy, Lead Development Strategy, online marketing strategy, Social Platform Development and Media StrategyJuly 25, 2019131Views0Likes0Comments
It's no secret that where modern marketing is concerned, digital is where it's at. Over the past twenty years or so, companies have slowly shed their traditional marketing tactics in favour of email, web advertising, and more recently, social media. That said, enough time has passed since the dawn of digital marking that it is no…

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