Discover 5 key digital marketing trends for 2025, from AI-driven customer engagement to global content strategies and the rising power of podcasts. Stay ahead of the curve and future-proof your marketing.
Boost your local visibility with this step-by-step local SEO checklist for service businesses. Learn how to optimize your site, listings, and performance.
Here are the 5 SEO mistakes your business should avoid to improve SEO rankings in 2025.
As ChatGPT and other AI platforms start to steal some of Google's search thunder, your SEO strategy will need to adapt accordingly.
The big question is, if people are asking AI to solve a problem they have, how do you get the AI models to recommend your business? Here are seven key techniques that will…
Sometimes in order to grow your business, you've got to face up to what's holding you back, and that's not always easy.
Trying to get your business to rank highly on Google Maps or the SERPs can be frustrating, especially if you're a business with a lot of local competition. That said, there are some…
If you want your SEO strategy to perform well in 2025, it needs to be optimized for AI search.
AI-powered platforms and search engines are becoming more sophisticated every day, but they prioritise and retrieve information in a different way from algorithm-based search engines like Google. AI search relies on contextual understanding, so you'll need…
Google exists to help you find answers, but at the same time it's trying to figure out the motivation behind your questions.
This process of discerning the underlying goal behind a person’s online search is called search intent. Understanding search intent is crucial for improving visibility on Google and optimizing content for better SEO performance.…
It's a brand new year, and a brand new opportunity to build a killer digital marketing strategy! Here are the best tips from experts who know the game inside and out.
BIG-PICTURE MARKETING PERSPECTIVES
From smarter AI adoption to better transparency, these are the 5 essential priorities for marketers in 2025.
In this tumultuous marketing…
It's our last roundup up of 2024! Get ready to start 2025 on a strong note, with top advice from the best digital marketing experts out there. Happy Holidays!
BIG-PICTURE MARKETING PERSPECTIVES
If you're going into the new year with a modest budget, your business can still build a strong digital marketing strategy.
The current…
The holiday season is upon us! It's time for a strong finish to the year with the best digital marketing strategy advice, as you prepare your business for 2025!
BIG-PICTURE MARKETING PERSPECTIVES
Tired of the constant onslaught of new technologies? If you want to get back to basics, here are some old-school marketing tactics that…
Sometimes marketing mistakes are not about what you're doing wrong, but rather what you're not doing.
If your business has a local component to it, meaning your sales are not 100% online and you offer some kind of products or services to customers in your local area, you need to be focusing on local SEO.…
Is your business trying to make the most of Q4? The COGO Digital Marketing Newsletter has all the expert advice on how you can make your digital marketing strategy stronger than ever, as we start preparing for 2025!
BIG-PICTURE MARKETING PERSPECTIVES
If you're already starting to think about your marketing strategy for next year, you're…