Social Media Strategy

5 Powerhouse Social Media Marketing Trends to Follow in 2025

Social Media Marketing, Social Media Marketing Strategy, Social Media StrategyJanuary 28, 20255KViews 0Likes 0Comments

This year, business will be under more pressure than ever to adapt to the highly competitive and constantly evolving world of social media marketing. While the ever-shifting algorithms and decline of organic engagement present challenges, the social media space also offers brands a valuable opportunity to interact with both new and existing customers. With…

How to Leverage Social Media to Attract Prospective Customers

Social Media, social media engagement, Social Media Marketing, Social Media Marketing Strategy, Social Media StrategyJuly 22, 2024307Views 0Likes 0Comments

Are you using your company's social channels to their full potential? Most businesses aren't, and then they wonder why they're not getting any traction or engagement. Believe it or not, it's not all just pay-to-play — there's still a lot you can do to increase your organic reach and grow a following the old-fashioned way,…

How to Leverage Social Media to Attract Prospective Customers

Social Media, social media engagement, Social Media Marketing, Social Media Marketing Strategy, Social Media StrategyJuly 22, 2024197Views 0Likes 0Comments

Are you using your company's social channels to their full potential? Most businesses aren't, and then they wonder why they're not getting any traction or engagement. Believe it or not, it's not all just pay-to-play — there's still a lot you can do to increase your organic reach and grow a following the old-fashioned way,…

Why AI Is the Key to Supercharging Your Social Media Marketing in 2024

AI, Social Media Marketing, Social Media Marketing Strategy, Social Media StrategyApril 29, 2024395Views 0Likes 0Comments

Over the past couple of years, the integration of artificial intelligence into social media strategies has become a significant game-changer for marketers. This innovative technology has transformed the way businesses engage with their audience, analyze data, and personalize their marketing efforts. AI's impact on social media marketing is multifaceted. It enables marketers to gather valuable…

The 3 Key Steps to a Winning Social Media Strategy

Social Media, Social Media Marketing, Social Media Marketing Strategy, Social Media Strategy, Social Platform Development and Media StrategyJuly 26, 2022234Views 0Likes 0Comments

Social media is often treated like a mysterious, dark art. If you don't understand all the complexities of algorithms and audience building, then you've got no chance at success, right? That's actually not the case. Even now, social media is still primarily about three key factors, and if you keep these in mind as you…

How to Attract More Customers than Ever with Instagram’s New Format

Social Media, Social Media Marketing, Social Media Marketing Strategy, Social Media StrategyMay 31, 2022126Views 0Likes 0Comments

You've probably already noticed that a lot is changing with Instagram this year. In an effort to compete with TikTok, the Instagram algorithm has gone through a major overhaul and is now heavily favoring video content, especially Reels. The social giant is even testing an immersive full-screen version of the app that will more closely…

COGO Digital Blend, December 2021

Digital Blend, Lead Development Strategy, lead generation, Social Media Marketing, Social Media Marketing Strategy, Social Media StrategyDecember 28, 202179Views 0Likes 0Comments

This is it, the final Digital Blend of 2021, featuring the expert digital marketing tips and tricks that will give you a head start on 2022! THE BIG PICTURE Marketing predictions for 2022 - Ten growth marketing experts share their 2022 new year's marketing resolutions, as well as the growth trajectories they predict for the…

Building a Growth Engine, Part 5: Referral

digital marketing strategy, Lead Development Strategy, Social Media StrategyNovember 4, 201986Views 0Likes 0Comments

In the first four parts of this series, we've talked a lot about how to bring in new direct customers. These are people who heard about your business either through your marketing campaigns, or through some other kind of exposure, perhaps on your social media accounts or elsewhere on the internet. This method of acquiring customers can be quite labor-intensive, not to mention expensive, and when you factor in attrition, sometimes businesses find that they're lucky if they get any growth at all past a modest user base.

Four Steps to Finding Your Social Media Utopia

digital marketing strategy, facebook marketing, social media engagement, Social Media StrategyJanuary 16, 2019101Views 0Likes 0Comments

It's every marketer's dream: having a captive audience who are completely on board and ready to hear what you have to say. It may seem impossible, but with the latest trends in the evolution of social media, marketers now have a chance to create true communities like never before. But how can you move from traditional marketing strategies into this more socially-driven landscape? In order to make the most of this important shift, you need to incorporate these four elements.

How to Allocate Your Marketing Budget for 2019

2019 Budget Planning, digital marketing, digital marketing strategy, marketing budget, Social Media StrategyNovember 2, 201861Views 0Likes 0Comments

Last week, we talked about some practical tips on how to start preparing your 2019 marketing strategy. Having goals and taking steps toward them is important, but of course any serious plan is going to require some funds to back it up. So how do you know how much you need to set aside to reach each of your digital marketing goals for next year? Here are some tips on how to portion out your marketing budget.

Why It’s Important to Try Facebook Stories

digital marketing, facebook ads, facebook stories, Social Media Marketing, Social Media StrategyAugust 6, 201862Views 0Likes 0Comments

It seems like Facebook is constantly rolling out new features, so last year when they took a page out of Snapchat's book and unveiled Stories, the format was already familiar to a lot of users, especially the younger generation. What was a little unexpected, though, was the rollout a few months ago that made the Stories feature available to Facebook business pages. A lot of businesses still haven't quite figured out what to do with their Stories yet, but it's a great opportunity to start experimenting with the new wave of visual online marketing.