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5 Powerhouse Social Media Marketing Trends to Follow in 2025

This year, business will be under more pressure than ever to adapt to the highly competitive and constantly evolving world of social media marketing. While the ever-shifting algorithms and decline of organic engagement present challenges, the social media space also offers brands a valuable opportunity to interact with both new and existing customers. With…

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How Soon Should You Expect Results from Your Marketing Campaigns?

Many business owners seek marketing advice when they're at a point of mild panic, when they've been trying different things and are uncertain of what else they can do. They're hoping that an expert marketing strategy will help yield quick results to get things moving in the right direction again. However, the reason it's…

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How to Leverage Social Media to Attract Prospective Customers

Are you using your company's social channels to their full potential? Most businesses aren't, and then they wonder why they're not getting any traction or engagement. Believe it or not, it's not all just pay-to-play — there's still a lot you can do to increase your organic reach and grow a following the old-fashioned way,…

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How to Leverage Social Media to Attract Prospective Customers

Are you using your company's social channels to their full potential? Most businesses aren't, and then they wonder why they're not getting any traction or engagement. Believe it or not, it's not all just pay-to-play — there's still a lot you can do to increase your organic reach and grow a following the old-fashioned way,…

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Why AI Is the Key to Supercharging Your Social Media Marketing in 2024

Over the past couple of years, the integration of artificial intelligence into social media strategies has become a significant game-changer for marketers. This innovative technology has transformed the way businesses engage with their audience, analyze data, and personalize their marketing efforts. AI's impact on social media marketing is multifaceted. It enables marketers to gather valuable…

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The 3 Key Steps to a Winning Social Media Strategy

Social media is often treated like a mysterious, dark art. If you don't understand all the complexities of algorithms and audience building, then you've got no chance at success, right? That's actually not the case. Even now, social media is still primarily about three key factors, and if you keep these in mind as you…

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How to Attract More Customers than Ever with Instagram’s New Format

You've probably already noticed that a lot is changing with Instagram this year. In an effort to compete with TikTok, the Instagram algorithm has gone through a major overhaul and is now heavily favoring video content, especially Reels. The social giant is even testing an immersive full-screen version of the app that will more closely…

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COGO Digital Blend, February 2022

Welcome back to latest installment of Digital Blend, featuring tips and tricks from the experts who can help boost your digital marketing efforts! THE BIG PICTURE The 7 key factors for digital marketing success - Follow these steps to take your marketing strategy to the next level in 2022. Tailoring your strategy for your brand…

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COGO Digital Blend, December 2021

This is it, the final Digital Blend of 2021, featuring the expert digital marketing tips and tricks that will give you a head start on 2022! THE BIG PICTURE Marketing predictions for 2022 - Ten growth marketing experts share their 2022 new year's marketing resolutions, as well as the growth trajectories they predict for the…

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Why Facebook Still Matters for Marketers in 2018

Over the past year or two, you may have seen reports that Facebook usage is declining. Although the social network does have its issues and young people in particular are trying other sites and apps, it's important to remember that even now, the number of monthly active user on Facebook is still increasing, and with nearly two-thirds of Americans still using Facebook on a regular basis, those are numbers that digital marketers absolutely can't ignore.

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Are You Using Facebook Messenger for Customer Support? You Should!

If you're not already using Messenger as a customer communication and support tool, you're missing out.    Despite all the recent legal issues that have plagued Facebook, it remains one of the most widely-used social media sites, and Facebook Messenger in particular is a wildly popular messaging platform.  So popular, in fact, that recent…

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