It’s no secret that social media is not what it was a decade ago. Opinions vary as to whether it’s better or worse, but either way, the entire landscape has changed.

Chronological timelines have been replaced with algorithm-based feeds, which means that getting your content in front of its intended audience requires a whole new level of skill. If you want to make that happen consistently in 2025, these are the things your business needs to be doing.

You need to have a strategy. For your personal social accounts, it’s fine if you post whatever and whenever the mood strikes, but for your business, you need to be more focused and intentional. Creating a monthly posting calendar is the simplest way to do this — it gives you a visual representation of your posting frequency and makes it easier to decide what should be posted when.

Use all the tools at your disposal. Most platforms now allow accounts to post several different types of content, including videos, photos, text, stories, or even polls and other interactive posts. It’s a good idea to publish a variety of content, and to make note of which types of posts get the most traction for your business.

Prioritize providing value. While it can be tempting to rush right into making promotional posts for your products or services, the smarter move is to provide your audience with value, in order to build trust and establish your authority as an expert. Post free tutorials, answer commonly asked questions, and offer up solutions to help your visitors. As a bonus, this will boost your SEO as well.

Remember that consistency is everything. The biggest difference between social media accounts that do well and ones that don’t is consistent content. Not only does it look better and attract more engagement, but it also signals to the algorithms that your account is an exciting place with a lot going on, which helps get your content pushed out to the right people.

Direct traffic to multiple destinations. As we learned earlier this year with the uncertainty around TikTok, relying solely on third-party platforms is a dangerous game. This is a lot of what’s behind the recent resurgence in blogging, email lists, and web content — businesses are realizing that they need to be mobilizing their audiences toward platforms that are under their own control. It’s not an either/or proposition, though; social media channels are still the tools your business should use both for building community, and guiding that community to other parts of your online presence. The more places you nurture your audience, the less it will affect your business if one of those places suddenly disappears.

If you want your social media presence to grow in 2025, our team can help — contact us for a free consultation!

Key Takeaways:

1. Have a plan. Use a content calendar to stay organized and focused.
2. Mix up your content. Post videos, images, polls, and stories to see what works best.
3. Give value first. Share tips, answer questions, and be helpful before promoting.
4. Be consistent. Post regularly to keep your audience engaged and boost visibility.
5. Don’t put all your eggs in one basket. Guide followers to your website, blog, or email list.
6. Need help? COGO Interactive offers expert social media and digital marketing support.

COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.