Learn how to create a digital marketing strategy that drives results. Discover goal-setting tips, channel selection, and performance tracking for small business success.
Email newsletters are evolving into powerful platforms for testing and refining content. When executed effectively, they can increase engagement, establish authority, and strengthen SEO through the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) criteria that Google values.
However, many businesses miss out by underutilizing newsletters. Without feedback, it’s hard to gauge if your content resonates with…
Many business owners seek marketing advice when they're at a point of mild panic, when they've been trying different things and are uncertain of what else they can do. They're hoping that an expert marketing strategy will help yield quick results to get things moving in the right direction again.
However, the reason it's…
Marketers often look for whatever is new and trending, but many older strategies are still highly effective.
While digital tools and platforms continue to evolve, classic marketing techniques can still deliver solid results. Here are five established marketing strategies that will get the job done in 2024.
1. Refreshing and repurposing existing content
Over time,…
It's a simple formula: more email subscribers equals more sales.
The larger and more engaged your email list is, the more it's going to act as a catalyst for the growth of your business. Nurturing and serving your email list should be a top priority if you want your products, services, and offers to be…
With the Super Bowl coming up this weekend, all eyes will be not only on the players, but also the brands that occupy some of the most visible (and expensive!) ad spaces in the world. While your business probably doesn't have the kind of marketing budget to spring for a Super Bowl commercial, you can…
There's nothing like the feeling of a marketing campaign succeeding - suddenly you have a surge of new customers coming in, sales are accelerating, and everything feels like it's on the right track. When things are going well, marketing can seem an extra expense and hassle that you no longer need. Conversely, when times are…
Email subscriber lists naturally fluctuate over time, but it can be frustrating to watch subscriber numbers go steadily down with no indication as to why. It is just as important to hang on to existing customers as it is to acquire new ones, so try these techniques that professional marketers use to re-engage your inactive…