The 3 Essential Steps to Growing Your Email List in 2024

BY Peg McDermott on May 28, 2024 / IN Email Marketing

It’s a simple formula: more email subscribers equals more sales.

The larger and more engaged your email list is, the more it’s going to act as a catalyst for the growth of your business. Nurturing and serving your email list should be a top priority if you want your products, services, and offers to be seen by a target audience that is literally custom-made for you.

Here are the three things you need to start doing right now to get more subscribers and more revenue out of your email list:

1. Focus on the quality of your opt-in.

A free lead-in offer is the most common way to entice people to sign up for your email list, but a “set it and forget it” attitude towards your opt-in can make it less enticing over time. When was the last time you took a close look at your opt-in offering and updated it to reflect the current trajectory of your business? Whether you’re giving away a downloadable guide, an informative video, or some other premium content, review it every few months and freshen it up as necessary so that subscribers can feel the value of your business from the moment they sign up.

2. Create more paths to subscription.

If a website pop-up is the only way that people are finding out about your email list, you need to be doing more. Leverage your social media channels with fun offers to direct people towards signing up, and find strategic places across your website to mention the list and give visitors the opportunity to learn more and be a part of your brand’s community.

3. Take good care of your subscribers.

No one wants to stay subscribed to a boring list, so right from the start, make it worth their while. Fine-tune your welcome sequence to introduce people to your business over a series of emails, insert a survey or a quiz to get to know them better, and be mindful to present your services and products in a way that intersperses them with knowledge and expertise your subscribers will find useful. The more value people are getting out of your emails, the more likely they are to open them every time and read them all the way through.


Your email list is the heart of your online marketing strategy, so it’s important to give it the attention it deserves. The more you grow that list and keep those subscribers engaged, the more improvement you’re going to see in your sales figures at the end of the year.

Need some pointers on setting up an email list for the first time, or getting yours on the right track? Contact us today for a free consultation — this is exactly the sort of thing we can help with.

COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.