

In the social media landscape, LinkedIn was always an outlier because it was more of a professional networking service than a "look at me" platform. However, over the past couple of years it seems that all the social channels are trying to become each other, each adopting the most popular features of the others in…

In the modern business landscape, establishing yourself as a thought leader can be a powerful tool for building credibility, attracting new clients, and growing your professional network. So many growing businesses rely on social platforms like Facebook and Instagram to try to establish a reputation for expertise. LinkedIn often gets overlooked, but with its vast…

The start of a new year is a great time to evaluate your current marketing strategy, discard what isn't working, and find new roads to explore. With an expanded range of marketing tools for individuals and businesses, LinkedIn could be one of your most lucrative marketing channels in 2023. Here are the five things you…

LinkedIn is arguably one of the most overlooked digital marketing tools, but when used correctly it can transform your entire strategy. If you've been slacking on your LinkedIn marketing lately, here are some ways to get back on track for success in 2022.
Share expertise through Articles. Repurposing business content for your LinkedIn network is…

Are you Leveraging Linkedin to Market Your Business?



Are you using LinkedIn for your personal or professional growth? We are here to support you with resources, tips, guide books, and LinkedIn dos and donts. Why not check this short list to see if you’re headed the right direction for getting the maximum marketing for your brand on LinkedIn:

You’ve seen our team here at COGO Interactive create articles on several LinkedIn topics, LinkedIn sales tips, profile headline tips, LinkedIn’s CRM feature, myths, and other special tips about using LinkedIn and more. So now we just want to make it simple for you and list 10 ideas for selling on LinkedIn that combines the information from our blogsinto a quick guide.
Here is the quick, simple list to get you going in the right direction on LinkedIn + Selling:

No single social platform will define your personal brand and clarify the unique value that you bring to an organization as well as LinkedIn, and then let’s you connect with link minded people in a professional, organized manner.
Too many job seekers use headlines such as "Unemployed" or "(blank) Professional." Rather, the LinkedIn headline can be a great opportunity for you to sell yourself, experience and your passion for what you do. The headline on LinkedIn comes right after your name and picture. The headline is the most important part of your Profile. It’s your tagline. It’s your brand.

The area of freelance recruitment is growing rapidly. ProFinder was launched on LinkedIn in October of last year. It is designed to help marketers find new clients. This is a development that could make big waves in the online freelancer platform space and could significantly alter the growing freelancer/independent workforce market.

Image courtesy of Social Ninja.
LinkedIn is at the top! Why is this tool one of the greatest for your marketing?
LinkedIn operates the world's largest professional network on the Internet with more than 313 million members in over 200 countries and territories. LinkedIn is a powerful platform for establishing your personal brand, but only if you take the time to learn it, optimize it and use it!
