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Here’s the Fastest Way to Build a Thought Leadership Brand in 2023

In the modern business landscape, establishing yourself as a thought leader can be a powerful tool for building credibility, attracting new clients, and growing your professional network. So many growing businesses rely on social platforms like Facebook and Instagram to try to establish a reputation for expertise. LinkedIn often gets overlooked, but with its vast…

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5 Ways You Can Use LinkedIn to Boost Your Marketing in 2023

The start of a new year is a great time to evaluate your current marketing strategy, discard what isn't working, and find new roads to explore. With an expanded range of marketing tools for individuals and businesses, LinkedIn could be one of your most lucrative marketing channels in 2023. Here are the five things you…

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How to Supercharge Your LinkedIn Marketing in 2022

LinkedIn is arguably one of the most overlooked digital marketing tools, but when used correctly it can transform your entire strategy. If you've been slacking on your LinkedIn marketing lately, here are some ways to get back on track for success in 2022. Share expertise through Articles. Repurposing business content for your LinkedIn network is…

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New LinkedIn” changes?”

tre keyboard-1754921_960_720.jpg LinkedIn's new interface and upcoming changes may not surprise you, but you will notice them. It will happen sometime in 2017. The redesigned website is meant to bring LinkedIn's desktop experience more in line with its mobile app. The main changes are to the look and feel. It will cleaner and has more responsive and easier to navigate features, including better search features. There are also some features that they are retiring:

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10 Ideas for Selling on LinkedIn

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You’ve seen our team here at COGO Interactive create articles on several LinkedIn topics, LinkedIn sales tips, profile headline tips, LinkedIn’s CRM feature, myths, and other special tips about using LinkedIn and more. So now we just want to make it simple for you and list 10 ideas for selling on LinkedIn that combines the information from our blogsinto a quick guide. 

Here is the quick, simple list to get you going in the right direction on LinkedIn + Selling: 

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What is the Best Headline to Use on my LinkedIn Profile?

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No single social platform will define your personal brand and clarify the unique value that you bring to an organization as well as LinkedIn, and then let’s you connect with link minded people in a professional, organized manner.
 
Too many job seekers use headlines such as "Unemployed" or "(blank) Professional." Rather, the LinkedIn headline can be a great opportunity for you to sell yourself, experience and your passion for what you do. The headline on LinkedIn comes right after your name and picture. The headline is the most important part of your Profile. It’s your tagline. It’s your brand.
 

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Why Using LinkedIn Works

Image courtesy of Social Ninja.

LinkedIn is at the top! Why is this tool one of the greatest for your marketing? 

LinkedIn operates the world's largest professional network on the Internet with more than 313 million members in over 200 countries and territories. LinkedIn is a powerful platform for establishing your personal brand, but only if you take the time to learn it, optimize it and use it! 

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