

Is your business trying to make the most of Q4? The COGO Digital Marketing Newsletter has all the expert advice on how you can make your digital marketing strategy stronger than ever, as we start preparing for 2025!
BIG-PICTURE MARKETING PERSPECTIVES
If you're already starting to think about your marketing strategy for next year, you're…

As recently as a year ago, AI was a super-viral buzzword that had everyone excited and worried in equal measure.
For a lot of business owners, the mere mention of AI conjured up fantasies of their entire marketing strategy being on autopilot, completely controlled by artificial intelligence.
Today, people have realized that it's a lot…

Are you Leveraging Linkedin to Market Your Business?

As a business owner, you're always trying to give your customers the best experience. You can't be perfect at pleasing everyone all the time, though - each customer comes to you with different expectations, and it's impossible to predict what all those expectations might be. What you can do, however, is learn how to handle feedback in a graceful way, so that you can turn any negative customer experiences into a positive. Here are five ways to do just that:


No single social platform will define your personal brand and clarify the unique value that you bring to an organization as well as LinkedIn, and then let’s you connect with link minded people in a professional, organized manner.
Too many job seekers use headlines such as "Unemployed" or "(blank) Professional." Rather, the LinkedIn headline can be a great opportunity for you to sell yourself, experience and your passion for what you do. The headline on LinkedIn comes right after your name and picture. The headline is the most important part of your Profile. It’s your tagline. It’s your brand.
