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5 Reasons Why Your Customers Are Your Best Salespeople

Thinking about expanding your sales team this year?  Honestly, there's probably no need, and it might not even be the best strategy.  These days, the best way to drive revenue is not through refined sales tactics; it's through the advocacy of your customers.  Here are five great reasons why your customers can do just as much (or more!) for your business than your sales team can.

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The World of Bots, Part 2: The Case for Bots in Your Marketing Strategy

Last week in part 1 of our series, we talked about why you would use a bot, how bots are changing the landscape of marketing, and how specific brands have leveraged bot technology.  This week in part two, we're going to get into the nuts and bolts of how bots can be used as part of an online marketing strategy, and how you can develop your own chatbot as part of your marketing outreach.

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5 Ways to Turn Negative Feedback into a Positive

As a business owner, you're always trying to give your customers the best experience. You can't be perfect at pleasing everyone all the time, though - each customer comes to you with different expectations, and it's impossible to predict what all those expectations might be.  What you can do, however, is learn how to handle feedback in a graceful way, so that you can turn any negative customer experiences into a positive.  Here are five ways to do just that:

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