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How Google’s Powerful New Feature Can Boost Your Business

Google is perpetually rolling out new features for Business Profiles, but some are more useful than others, and a recent upgrade to the chat functionality could be a real game-changer in terms of being able to communicate quickly with potential customers. As all business owners are aware, delays in communication lead to loss of revenue,…

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7 Reasons Why Chat Is Your Golden Ticket to Sales

Sometimes we get so caught up in the front-end aspects of marketing, we forget that the whole point is to drive conversions. Beautiful Instagram posts and a well-designed website are certainly important weapons in your marketing arsenal, but chat is seen as less glamorous and often gets neglected. Here are some reasons why your business should immediately start using chat to speak to potential customers.

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Are You Using Facebook Messenger for Customer Support? You Should!

If you're not already using Messenger as a customer communication and support tool, you're missing out.  Despite all the recent legal issues that have plagued Facebook, it remains one of the most widely-used social media sites, and Facebook Messenger in particular is a wildly popular messaging platform.  So popular, in fact, that recent statistics estimate…

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The World of Bots, Part 2: The Case for Bots in Your Marketing Strategy

Last week in part 1 of our series, we talked about why you would use a bot, how bots are changing the landscape of marketing, and how specific brands have leveraged bot technology.  This week in part two, we're going to get into the nuts and bolts of how bots can be used as part of an online marketing strategy, and how you can develop your own chatbot as part of your marketing outreach.

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