WHERE BUSINESSES GO TO GROW

If you think you already know what ChatGPT is all about, you ain’t seen nothin’ yet.

The new OpenAI o1 model is the first version of ChatGPT that is capable of out-smarting humans in some areas of problem solving, and that means it’s no longer merely an assistant — it’s more like a strategist who can help you completely restructure the aspects of your marketing that aren’t getting the results you want. Here are five ways that this AI tool will benefit smart marketers in the coming year.

1. More trustworthy automation. The o1 model can completely change how you deal with repetitive tasks, for example replying to emails. It can be integrated with your current email system to draft email replies that not only sound like you in both word choice and tone, but are also personalized to the original email based on replies you’ve given to similar emails in the past. Now, admittedly you wouldn’t yet want ChatGPT sending out these emails unsupervised, you still need to proofread them before sending, but it will save the drafts for you to quickly review, make whatever minor edits are necessary, and then send. No more spending hours trawling through your inbox and typing up email replies one at a time.

2. More effective messaging. It’s always tricky trying to predict what statements and ideas are going to resonate most with your potential customers, but now it no longer has to be guesswork. OpenAI o1 can do all the marketing research necessary to learn what your target audience has already responded to positively, and craft copy that will connect with them based on previous feedback. This will greatly reduce the amount of testing and trial-and-error required to create messaging that helps boost conversions.

3. Chatbots that can actually chat. No one has ever liked chatbots that spit out the same ten scripted bits of info over and over until the user gives up in frustration, and OpenAI o1 has now solved that problem. This new model can handle an enormous range of complexity when it comes to answering questions, and can help visitors find the info they need quickly and accurately, without having to pull you away from what you’re doing or hire an extra person to field frequently asked questions from potential customers.

4. Tough-love sales training. One of the biggest improvements in the o1 model is the quality of the voice chat in the ChatGPT app. This can have many applications, but one that is of particular use to businesses is the ability to hone sales skills. You can ask ChatGPT to help you roleplay potentially tough conversations with potential customers, and you can ask it to be ruthless about pushing back and raising common objections. This gives you (or your sales team) a safe space to practice and level-up skills in a zero-risk environment, and you can even ask ChatGPT to rate your performance and give you tips on how to improve.

5. Collaborative brainstorming. Perhaps the most magical aspect of the new voice chat is its capabilities as a brainstorming partner. Let’s say you come up with a snippet of an idea while you’re driving, but you don’t quite see where or how this idea could be useful. Simply use ChatGPT’s voice function to start a conversation, and it will help you organize your thoughts, suggest next steps, and create an outline for how to move forward with your idea, all without ever having to Google anything or even look at a screen. That is a real game-changer for those whose creativity is sparked by back-and-forth conversation.

Want some help integrating AI into your marketing? Our team can help. Contact us to set up a free consultation, where we’ll talk through your current strategy and help get you on the right path to reach your marketing goals in the new year.

COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.