It’s our last roundup up of 2024! Get ready to start 2025 on a strong note, with top advice from the best digital marketing experts out there. Happy Holidays!
BIG-PICTURE MARKETING PERSPECTIVES
If you’re going into the new year with a modest budget, your business can still build a strong digital marketing strategy.
The current data on consumer behavior will help guide your marketing to meet customer expectations and future-proof your business.
These are the digital marketing trends that will dominate 2025, according to Google.
AI IN DIGITAL MARKETING
As the initial hype around generative AI continues to mellow, small language models (SLMs) are set to soar.
If we manage to avoid the TikTok ban once again, be ready to follow these top AI influencers that can help you boost proifts.
Bernard Marr talks about six powerful AI trends that marketers should be harnessing to transform their businesses.
NAVIGATING THE SOCIAL AND CONTENT LANDSCAPE
Looking for new ways to develop your content strategy? Believe it or not, brand ambassadorships are rising in popularity once again.
Content is still king, and these are the specific types of content your business should focus on in 2025, according to your goals.
Here’s why YouTube matters more than ever for marketing, and what you need to know about the platform’s latest updates.
LEAD GENERATION AND SEO
If you’ve been struggling to build authority and reputation, here are some ways to encourage more customers to review your business.
Stay on top of your optimization efforts by tracking these eleven essential SEO elements.
Transform your lead management with a customer-centric approach to higher conversion rates.
JUST FOR FUN
There are a lot of serious problems in the world, but that doesn’t mean that purpose-driven marketing campaigns shouldn’t be served with a side of silliness.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.
