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Google Analytics and Social Media Metrics

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 Your social media and website presence should be integrated with one another in order to continuously drive traffic to your website. The next step would then be to measure your efforts so you can improve. Here is a helpful guide. Google Analytics provides you with data to see where your website visitors come from and understand how they maneuver through your site.

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Handling Social Media Mishaps

It happens even to the best of us from time to time - something thoughtless, inappropriate, or downright dumb gets said on a social network, people react, and next thing you know you've got a big scandal on your hands. In the context of a small or medium-sized business, even a minor uproar on a social network can spell big problems for you in terms of unhappy customers and a dip in sales. Just like in every other aspect of business, mistakes will be made from time to time on social media. Even if you're extremely diligent with your social media policy, there's not really anything you can do about the fact that people are human, and sometimes they say damaging or offensive things.

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What to Look For in Your Twitter Analytics

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Analytics gives us key insights that help drive the evolution of our products and services. It shows exactly how people use the service or product on each platform, website and social media account. Twitter has become one of the most valuable tools on the web today. Its highly public form that immediately expands your reach to a targeted audience is the primarily reason for its success … and the reason I’m writing this blog.

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Three Twitter Design Changes You Should Know

tuitNo matter if you use Twitter on a daily basis or from time to time, it is important to stay current with any changes made to the design. Recently, the company decided to make a few design changes. While some people have enjoyed the changes to this point, others are complaining. Regardless of what camp you are in, you are forced to adapt if you want to harness the power of this social media giant.

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Last-Minute Halloween Marketing Ideas

Grinning Halloween lantern vector illustration.With Halloween quickly approaching, you may have been caught off-guard when it comes to taking advantage of the marketing opportunities in the year's spookiest holiday. No need to be afraid, though - there are still a few things you can do this week to capture the attention of your audience (and hopefully not scare them away!).

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Why It’s Important to Stay Active on Social Media

social-mediaFacebook and Twitter are always there. You can pop in and check your accounts, disappear for a couple of weeks, and when you come back, everything is just how you left it, people carrying on the global conversation without you. What you're not seeing, however, is what your silence is costing you in followers and potential customers. Here are some reasons why it's important to stay consistently active on your social media accounts.

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Why You Must Think Before You Tweet!

The concept of a social media crisis is nothing new. Tales of people saying regretful things on the internet are nearly as old as the internet itself. The snag with online foot-in-mouth syndrome, however, is that unlike in real life, the things you say online continue to live on forever. Even if you delete the text in question, if someone has already drawn attention to it and reposted it, that text can still be spread around and read by countless numbers of people, long after you unsuccessfully tried to take back what you said.

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