These days, consumers rely more and more on the social aspects of research when they're considering where to spend their money. In other words, recommendations from real people can mean as much or more to them than advertisements or other marketing campaigns. Testimonials are a great way to show that people find your product or service valuable, but how do you get strong, believable testimonials to use on your site?
The turkey has long been a symbol of thanksgiving and abundance and the cornucopia is a symbol of productivity. These symbols of abundance encourage us to honor our sources of nourishment, whether they are physical, emotional or spiritual. So this season, honor yourself as an entrepreneur and a spirited individual who has overcome much and nourished many.
There are many things to be grateful for in business and here are our top 7:
A Great Team: not all businesses have huge staffs, but each and every employee always has the chance to make a huge impact on your business. A Growing List of Tech Tools to Make Your Life Easier: there are so many options! So many tasks that can be completely automated! Your Online Connections: you have access to so many people, influencers and followers in different parts of the world. These people can have a huge impact on your business.
Does the thought of blogging bore you to tears?
Well, think twice about this and look at the results that inbound marketing and blogging actually can bring in!!
Does blogging sound daunting, confusing, or boring to you? Does the word "blog" sound dull to you? Then this is for you. “Blog” originated as slang for “web log.” A blog could be a piece of writing that showcases a project you are passionate about, for an entrepreneur’s platform to highlight their creativity, or for an expert to express thoughts and ideas from their education, career and life journey.
We all want to build our blog audience and get smarter with our content. One of the biggest challenges bloggers and content marketers face is writing content that’s optimized for search engines (i.e. SEO – which should always be taken into consideration when you write), AND that will also appeal to people.
According to one who has done it, Dave Schneider, in his article titled “How To Create A Post In A Few Hours That Gets 100’s Of Shares” he details a few pointers and lessons learned that are GREAT for us to share here as well. No one ever knows when an article post is going to be a killer idea and will be shared hundreds of times, but here are some tips.
Dave’s blog posts that have done the best have the following features:
You have a gift! You have the gift of knowledge about a particular industry, company, product, and services! Sharing your gifts will ultimately help you in the end. Sharing is caring and if people see you as an expert in a certain field, then they will go to you with their questions and their business. You can develop your leadership by sharing online.
Having a blog for your business is a great way to communicate with your audience, and it's also a great way to give your business a more "human" element. Within the context of your company blog, you can share all kinds of useful or even just entertaining posts. Some business blogs, however, are more focused and company-oriented than others.
Keywords are the foundation of your website content.
.The topic of every page and what it is about should tie directly back to the keywords or keyword phrases you have written on your website pages, blog, article, etc. Searchers use keywords as a way to identify and verbalize their problem or topic in which they're looking for more information.
