Content Development

What Types of Content Should Your Business Focus on in 2025?

Content Development, content marketingDecember 10, 2024504Views 0Likes 0Comments

It's one of the golden rules of digital marketing: content is king. This rule has not faded over time, and in fact with search engines perpetually finding newer and better ways to tackle spam and other low-quality offerings, high-quality content is arguably more important than ever. That said, the content game has also become more…

7 Tips to Prepare Your Website for 2024

Blog Content Development, Content Development, digital marketing, Web Services, WebsitesOctober 16, 2023202Views 0Likes 0Comments

With the end of 2023 quickly approaching, it's time to start thinking about year-end maintenance tasks for your website. So many parts of business websites get forgotten or put on auto-pilot, so it's important to comb through your site periodically and make sure that everything is current and working correctly. Here is a checklist to…

AI for Digital Marketing, Part 4: Preparing for the Future

AI, Blog Content Development, Content Development, digital marketingSeptember 19, 2023238Views 0Likes 0Comments

Most of our AI for Digital Marketing series has been focused around the tools and skills that you need to navigate through the current AI marketing landscape, but of course AI is constantly evolving. This means that your approach to your marketing strategy also needs to be dynamic, especially when it comes to preparing your…

AI for Digital Marketing, Part 3: Beyond ChatGPT and Midjourney

AI, Blog Content Development, Content Development, digital marketingAugust 23, 2023277Views 0Likes 0Comments

So far in our AI for Digital Marketing series, we've discussed mainstream tools like ChatGPT and Midjourney, that people are using to help them generate written content and graphics. These two aspects of AI get so much attention that many people don't realise they're just scratching the surface of what AI can do for them.…

AI for Digital Marketing, Part 2: Fine-Tuning Your Approach to ChatGPT

AI, Blog Content Development, Content Development, digital marketingJuly 25, 2023187Views 0Likes 0Comments

In the first part of our AI for Digital Marketing series, we talked about using tools like ChatGPT to help with with creating written content. One of the issues that inevitably comes up with this is poor quality output, either in the form of inaccurate information, or results that sound like a computer wrote them…

AI for Digital Marketing, Part 1: Written Content

AI, Blog Content Development, Content Development, digital marketingJune 27, 2023170Views 0Likes 0Comments

AI is undoubtedly the fastest-growing aspect of business marketing in 2023. In this four-part series, we're going to look at some essential factors in your AI marketing strategy, along with potential pitfalls to avoid. The COGO blog was recently selected as one of FeedSpot's 100 Best Small Business Marketing Blogs, so today we're going to…

Here’s What Your Business Needs to Know about ChatGPT

AI, Content Development, digital marketingMarch 7, 2023208Views 0Likes 0Comments

You've almost certainly already heard the buzz around ChatGPT, and how AI is already starting to transform the landscape of what it means to produce online content. However, there are a lot of misconceptions about what this groundbreaking technology can and cannot do, so as marketers it's important to understand the limitations of ChatGPT as…

Is Ungated Content the Right Choice for Your Website?

Content Development, content marketing, digital marketing strategyJuly 13, 2021137Views 0Likes 0Comments

Your email list is a powerful lead generation tool, so it makes sense that you would want to do everything you can to get as many signups as possible. However, you also need to consider the value that you're providing to all your website visitors, whether they sign up for your list or not. If…

10 Ways to Create Must-Read Blog Posts in 2020

Blog Content Development, blogging, Content DevelopmentFebruary 26, 2020123Views 0Likes 0Comments

Starting a blog for your business website is a great way to establish yourself as an expert in your field, keep your site full of fresh content, and help improve your ranking with search engines. If creating a blog was one of your business goals for 2020 but you still haven't built up any momentum, here are ten interesting topic categories that will help bring traffic to your site and keep readers engaged.

5 Ways to Make Your Blog a Better Conversion Tool

Blog Content Development, blogging, Content Development, Lead Development StrategyMay 1, 2019180Views 0Likes 0Comments

One of the reasons so many independent brands have trouble keeping up an engaging blog is because they don't understand exactly what role their blog should play in their overall marketing strategy. If your blog is underperforming or you think it's boring to read, here are a few ways to supercharge it and start bringing in the traffic that will lead to more sales.

10 Questions to Help You Build a Powerful Blog

blogging, Content Development, content marketing, lead, lead generationMarch 21, 2019172Views 0Likes 0Comments

There's a lot of chatter in marketing circles about blogging making a comeback, but the truth is it never went away in the first place. Having a blog with great content that establishes you as an industry expert has always been an integral part of any strong digital marketing strategy, and here are ten questions that will help you build the kind of blog that will really help boost your reach.

How to Turn Blogging into a Lead Generation Machine

2019 Budget Planning, Blog Content Development, blogging, Content Development, Lead Development StrategyNovember 15, 201894Views 0Likes 0Comments

For most businesses, their blog is the part of their website that is less about marketing, and more about information. A blog is a great way to demonstrate knowledge and authority in your field, establish a position as an industry expert, and share your wisdom with those who can benefit from it. A great side effect is that it strengthens your SEO game, making your site very attractive to search engine ranking algorithms. Businesses that blog on a regular basis generate 55% more site visits, 97% more links to their websites, and their pages get indexed 434% more often.

7 Tips to Prepare Your Website for 2024

AI for Digital Marketing, Part 4: Preparing for the Future

AI for Digital Marketing, Part 3: Beyond ChatGPT and Midjourney

AI for Digital Marketing, Part 2: Fine-Tuning Your Approach to ChatGPT

AI for Digital Marketing, Part 1: Written Content

Here’s What Your Business Needs to Know about ChatGPT

Is Ungated Content the Right Choice for Your Website?

10 Ways to Create Must-Read Blog Posts in 2020

5 Ways to Make Your Blog a Better Conversion Tool

10 Questions to Help You Build a Powerful Blog

How to Turn Blogging into a Lead Generation Machine

Get In Touch With Us

Recent Blog Posts

Links

Sign Up for Updates

(703) 885-8406