Does the thought of blogging bore you to tears?
Well, think twice about this and look at the results that inbound marketing and blogging actually can bring in!!
Does blogging sound daunting, confusing, or boring to you? Does the word "blog" sound dull to you? Then this is for you. “Blog” originated as slang for “web log.” A blog could be a piece of writing that showcases a project you are passionate about, for an entrepreneur’s platform to highlight their creativity, or for an expert to express thoughts and ideas from their education, career and life journey.
We all want to build our blog audience and get smarter with our content. One of the biggest challenges bloggers and content marketers face is writing content that’s optimized for search engines (i.e. SEO – which should always be taken into consideration when you write), AND that will also appeal to people.
According to one who has done it, Dave Schneider, in his article titled “How To Create A Post In A Few Hours That Gets 100’s Of Shares” he details a few pointers and lessons learned that are GREAT for us to share here as well. No one ever knows when an article post is going to be a killer idea and will be shared hundreds of times, but here are some tips.
Dave’s blog posts that have done the best have the following features:
You have a gift! You have the gift of knowledge about a particular industry, company, product, and services! Sharing your gifts will ultimately help you in the end. Sharing is caring and if people see you as an expert in a certain field, then they will go to you with their questions and their business. You can develop your leadership by sharing online.
Having a blog for your business is a great way to communicate with your audience, and it's also a great way to give your business a more "human" element. Within the context of your company blog, you can share all kinds of useful or even just entertaining posts. Some business blogs, however, are more focused and company-oriented than others.
