Does the thought of blogging bore you to tears?
- By 2014, over 40% of large complex marketing organizations had developed a pace-layered application approach to integrated marketing. (Gartner Research)
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal)
- 83% of marketers indicate that social media is important for their business. (Social Media Examiner)
Are these numbers boring?!?
It’s your job to appeal to your target audience with the information they want in the way they want it (i.e. videos, reviews, mobile, interactive tools, eBooks, podcasts, photos, social media, whitepapers, free demos, webinars, etc.). But most importantly it’s you job to JUST WRITE CONTENT in order to attract visitors … it’s the way Google (and other search engines) works.
With today’s marketing, people are tuning out traditional TV ads, phone calls, direct mail, and telemarketing even faster than they are getting bored with blogs.
Try newsjacking! Newsjacking is one way you can relate the content you write to a topic in the news (i.e. Pokeman, the election, increasing natural disasters, etc). “This is effective because you’re making the content in the article relevant to news items and stories that readers are seeing in other outlets.”Also, be sure to offer resources, links and quality information in your blogs.
Click here for more ways on how to keep your blogs interesting.
This blog was compiled by our staff writers. If you are looking for a solid inbound marketing strategy, contact us today for a free consultation, we are here to help! Follow @cogomojo on Twitter, the COGO Interactive Company Page on LinkedIn, and subscribe to our blog, for more tips and resources. Thank you for reading! Your support is very much appreciated.