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Do you nurture relationships with your wealth management clients on social media? Do you know the best ways to nurture a relationship online? Well, surprisingly, it is similar to how you might nurture a relationship offline, as you do with your friends and family.
Do you nurture relationships with your wealth management clients on social media? Do you know the best ways to nurture a relationship online? Well, surprisingly, it is similar to how you might nurture a relationship offline, as you do with your friends and family.
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Your client relationships and online marketing are directly related. Believe it or not, but your company has a relationship with the internet. And successful relationships are all about … yep, communication. You got it!
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It is important to use a guided and professional social media strategy within your regular, daily social media outreach online. Communicate openly and honestly with your clients, comment on their posts and even be sure to respond to negative feedback, and know where your target audience is spending most of their time: LinkedIn, Twitter, Facebook, Pinterest, Google Plus, or another site.
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Tip: Conversation is a two-way street, and there’s a difference between talking to people versus talking with them.
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Successful relationships also involve: sharing. Share your success tips and insight, how-tos, advice, free downloads, and helpful links, photos, phone numbers and resources. Other example may include: a future value or investment calculator, financial goals activity sheet, or a list of helpful apps. Your content should be something that benefits the reader. Sharing is caring.
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Would you ever give the same men’s lumberjack-looking sweater that you gave Paul last Christmas to Susan for her birthday? Likely not! Relationships are also about personalizing your gifts and attention to the interests of the receiver. When you have the opportunity to respond to a client online, make sure your responses are personalized to their needs, repeat what you hear their concern to be. This sends a message that you listen.
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Compliance is no longer an excuse to avoid social media. It’s about taking the time to learn and get used to it.” – Courtney McQuade, Forward
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If you are looking for a solid digital marketing strategy, contact us today for a free consultation, we are here to help! Follow @cogomojo on Twitter, the COGO Interactive Company Page on LinkedIn, and subscribe to our blog, for more tips and resources. Thank you for reading! Your support is very much appreciated.
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This post was written by staff writers at COGO Interactive.
