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WHERE BUSINESSES GO TO GROW

How to Develop Content for Boomers, Gen X’s and the Millennials

BY Peg McDermott on Jul 30, 2015 / IN Uncategorized

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It’s hard to predict a specific generation’s habits and preferences when it comes to communication. The best thing to do with your target demographic is to attempt to understand their interests and work to meet them.  

More buyers are 1) talking to friends for references and 2) using online search tools and mobile devices to find information on products and services, than they are watching TV commercials, reading email ads, viewing banners online, or going to trade shows. Some generations do still answer their office phones, but many young people prefer texts over phone calls. This way, they can prepare and respond on their time and at the best time in their schedule. This is a strategy called Inbound Marketing. Inbound is a way to incorporate all of today’s most effective marketing tactics within a strategic approach to marketing and sales.

When engaging millennials, spend time getting to know their goals, have fun, show personality, offer flexibility and articulate how your services help them achieve their personal goals. Of course, understanding needs and setting goals are also important to Baby Boomers, Gen Xers and mature audiences.

Here are a few tips:

Millennials (1980-2000): They are ambitious and connected. Communications should detail the steps to complete a desired action or goal.
Gen Xers (1965-1979): They are optimistic and dependable. Communications should be consistent and supported with actions as well as words. Your company must ‘walk the talk’.
Baby Boomers (1946-1964): They are clinical and active in the workplace. Email is secondary, “face time” matters.
Mature audiences (1909-1945): They are experienced and team players. Communications should be spoken and written and communicate clearly what is needed from them. 

Baby Boomers respond well to a ‘get it done’ attitude; Gen Xers to honest and straight to the point communications; and mature audiences to a teamwork mindset. Read this resource for more information on how to sell to specific generations.

Are your buyers listening to more ads on their iPhone radio app during their morning walk or time at the gym? Or are they muting, skipping and blocking all ads and pop-ups online and on their cell phones? We believe you know the answer.

Different generations want to use information and technologies that fit in with their lifestyle. It’s likely that technology will continue to keep ads away from people who are not interested in unsolicited advertising.

The best marketing strategies speak to the needs, desires and concerns of their target audiences. “Companies that create educational content to help their prospects are getting attention and earning the right to talk with people.” That is also our goal at COGO Interactive. The combined experience that that makes up our team at COGO Interactive has developed 30 years of marketing and sales experience, and educational and relevant content to help clients get the marketing information and earn the attention they need for their business. Helping YOU helps us.
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This blog was written by our staff writers. If you are looking for a solid digital marketing strategy, contact us today for a free consultation, we are here to help! Follow @cogomojo on Twitter, the COGO Interactive Company Page on LinkedIn, and subscribe to our blog, for more tips and resources. Thank you for reading! Your support is very much appreciated.

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