Inbound Marketing Strategy = Constant Promotion of Your Company
According to Nationwide’s study “The Fear of Financial Planning,” 58% of millennials, more than any other generation, turn first to websites for financial planning resources.
So, how do you and will you need to market to Boomers, X'ers, and Millennials?
Have you ever thrown pasta against the wall to see if it sticks? If it sticks to the wall, you have cooked it long enough. If it does not stick, you need to cook it more. The real problem with this technique is that overcooked spaghetti sticks to the walls too! Pasta should be cooked al dente, or firm to the bite, so the more it cooks the gummier it gets and if it sticks to the wall it's probably overdone. In marketing, your strategy is the pasta. Throwing everything at the wall and hoping something will stick it not the best strategy … and customers won’t “bite”.
Many people approach their marketing strategy this way and throw all their tools and resources at once, such as:
It's hard to predict a specific generation's habits and preferences when it comes to communication. The best thing to do with your target demographic is to attempt to understand their interests and work to meet them.
Even with a robust social media marketing strategy that has churned out results in the past, there are steps you can take to achieve even greater success in the future. How does that sound to you?
