.For financial advisors, there is no ‘one way fits all’ approach. There are no approaches where all funds will perform well in all markets. No matter what methodology you choose, you have to put in the time, energy and money to make it work. No one knows how to seamlessly generate 1,000 new clients every year. Just know your numbers, work hard, and include people to help you implement.
“An intelligent method executed over time leads to exactly the kind of business you’d like to have-a business with the right number of the right kind of clients paying you the right amount of money.”
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Below are three strategies for financial planners:
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1. A Client-centered method. No more aggressive advertising, direct mail, cold calls, or being a “salesperson”. Look at potential methodologies through your clients’ eyes. NOTE: You can demonstrate your understanding of your clients’ needs online through social media or blogging regularly (once a week) about industry tips, news, trends, advice, etc. Ask yourself: what questions or concerns would my clients have? A client-centered methodology attracts clients instead of pushing them away. Blogging or writing articles and white papers is a great place to start to communicate that your priority is your clients.
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Michael Kitces, Partner at Pinnacle Advisory Group, believes pay-per-lead services, “NextGen” lead generation tools and services that provide financial planning leads are why “social media and inbound marketing approaches have become so appealing for some advisors: they represent a means of creating highly scalable marketing at a fraction of the cost of traditional marketing.”
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2. Mentors with a healthy lifestyle. Do you have people you can model your business after? Don’t just look at the business, look at the person’s life and find out about the people who use the method you like. Don’t just zero in on the money they’re making, their book of business, or their numbers. Ask yourself: How many times have they been married? What kind of relationship do they have with their kids? What kind of physical shape are they in? How many hours a week do they work? Do they have a work life balance that you want to attain?
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3. Get support and utilize it…why not? Actually use the support phone numbers and resources that are given to you! It’s ok to need help. You are human. All human beings need help and support. You don’t need to do it on your own all the time! An intelligent methodology includes an ongoing accountability structure and a mechanism for getting things done.
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Discomfort and uncertainly about the market is inevitable. Just work hard to push past it and before you confirm your customer acquisition strategies ask yourself: when you veer off course, what is built into the system to make sure you get back up and move in the right direction at the speed that you want to go?
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This blog was written by our staff writers from resources online. If you are looking for a solid digital marketing strategy, contact us today for a free consultation, we are here to help! Follow @cogomojo on Twitter, the COGO Interactive Company Page on LinkedIn, and subscribe to our blog, for more tips and resources. Thank you for reading! Your support is very much appreciated.
