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Get their attention and keep it!
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Inbound marketing refers to marketing activities that bring visitors in, rather having to go out to get customers’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found online, and draws customers to the website by producing interesting content to read. Inbound marketing attracts prospects to your brand through blogging, search engine optimization (SEO), and a customer centric attraction approach, then converts them to lasting LEADS.
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It’s all about … Attraction.
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It’s about creating CONTENT! This could be videos on your website, presentations, interactive tools, blogs or eBooks, podcasts, photos, social media, etc. Offers and call-to-actions like: downloading checklists, eBooks, whitepapers, signing up for free demos, or registering for a webinar, that are also of value to your audience will attract customers to perform a certain action where you can then ask for their contact information. Calls-to-action (CTAs) generate leads.
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It’s also about CONTEXT! People are tuning out traditional marketing (i.e. TV ads, phone calls, direct mail) and proactive sales campaigns, flyers, spam, telemarketing, etc. People do not want something that is interruptive. They are only really reading and listening to messages that speak to their needs or their heart. What is relevant and helpful to your customers, website visitors, or blog readers?
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85% of companies using inbound marketing increased traffic within 7 months.
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Consider this:
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What do your customers love? Think about it.
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Click here to read more about this topic or contact us with any questions you may have. We create Inbound Marketing Plans to take your company’s marketing strategy to the next level.
[tweetthis]What is Inbound Marketing and How Can It Work for My Business?[/tweetthis]
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