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The Internet has completely changed the way customers search for and buy goods and services. Traditional marketing such as:
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— Newspaper
— Television advertising
— Direct mail
— Phone calls
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simply do not integrate well with the powerful medium of the Internet. These forms of marketing have become less and less effective as a result.
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$$ Cost $$: The Internet has dramatically changed the marketing cost; it cuts out designing, writing, editing and printing costs for magazines, newspaper, and other print materials. Now, at the touch of a button, you can send an email to everyone on your mailing list for free. And, it’s measurable.
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Statistics + Leads + Profit: COGO Interactive knows and understands that you and your marketing departments need ways to track defined metrics. Through analytic programs and other software we can measure your traffic, conversions and ROI and make immediate strategic decisions about your website.
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It’s not that traditional marketing can’t be measured, it’s just that you have so many more options and metrics to control and analyze online.
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Gee, that was fast: With the vast increase in popularity of the Internet, the speed of marketing has also changed. Customers can immediately respond to advertisements that were posted only seconds ago. These adverts can be changed with equal speed in direct response to feedback and the data they receive.
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The Population that is Reached: Through social marketing or word of mouth, buzz is instantly created around products and brands. Again, social marketing is a low-cost/high benefit method of marketing online. The internet isn’t bound by geography. Businesses can use the internet to target local traffic, or set their sights on areas and demographics that they wouldn’t have dreamed of 10 years ago.
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Keywords, Keywords, Keywords: Finally, search is one of the most powerful forms of online marketing. Getting high rankings in the search engines (like Google) for terms that are relevant to your business can have a huge effect on sales! The beauty of search engine optimization (SEO) is that it helps you discover what your customers want through keyword research. What are they typing? What are they looking for? You can use SEO and PPC (Pay Per Click) campaigns to help ensure that you deliver relevant content that users love.
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The Internet is heavily driven by content. Both brick and mortar and web-based businesses need to address this issue and provide potential clients with the information they need to make the decision to buy from you. Technological change does effect marketing. The changing tools of marketing mean that your initiatives have to shift.
[tweetthis]5 Key Ways Internet Has Changed Traditional Marketing Forever [/tweetthis]
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