online marketing

Struggling to Build Authority? Here’s How to Get More Business Reviews

marketing for small business, marketing strategy, online marketing, online marketing strategy, reviewsNovember 27, 20242KViews 0Likes 0Comments

As consumers ourselves, we all know that we prefer to purchase from businesses that have a lot of positive customer reviews. The more reviews a business has, the more potential customers feel they can trust what the reviews are saying. However, if you're just starting to build your online presence, it can be frustrating trying…

How to Supercharge Your LinkedIn Marketing in 2022

LinkedIn, LinkedIn Training, online marketing, online marketing strategyApril 11, 2022134Views 0Likes 0Comments

LinkedIn is arguably one of the most overlooked digital marketing tools, but when used correctly it can transform your entire strategy. If you've been slacking on your LinkedIn marketing lately, here are some ways to get back on track for success in 2022. Share expertise through Articles. Repurposing business content for your LinkedIn network is…

The 7 Things Your Business Should Be Doing NOW for the 2021 Holiday Season

digital marketing strategy, online marketing, online marketing strategy, SalesSeptember 20, 2021130Views 0Likes 0Comments

The end of 2021 is rapidly approaching, and the holidays will be here before we know it. Go through this checklist now to get your business ready not only for the upcoming holiday season, but the early 2022 holidays as well. 1. Understand when your holiday seasons actually are. We're all getting ready for the…

Web Traffic Suddenly Dropped? Don’t Worry, It’s Not Just You

coronavirus, Inbound Marketing, online marketing, online marketing strategy, Search Engine Optimization, SEOAugust 23, 202194Views 0Likes 0Comments

Over the past eighteen months, the pandemic has made business unpredictable at best. Most industries saw a sharp downward trend for a few months in the first half of 2020, but then as more and more companies recognized e-commerce as the way forward, online sales started to fill in the gap, and web traffic soared.…

5 Tips for Marketing Through Challenging Times

content marketing, marketing strategy, online marketing, small business successMarch 31, 2020243Views 0Likes 0Comments

As business owners we try to be ready for any eventuality, but even the most prepared and organized among us couldn't have predicted the situation we find ourselves in right now. With all of our lives turned upside-down and the economy reeling, the Covid-19 crisis has taken us all by surprise and left us wondering what we can do to make sure our businesses survive. Throughout this time of uncertainty, it's important to pause, take a breath, and then get back to work with these suggestions in mind.

Online Strategy Tools and Tips Roundup: March 2018

digital marketing, online marketingApril 5, 201880Views 0Likes 0Comments

Can you believe it's already spring? March was an exciting month for digital marketing; here are a few ideas and options to add to your tool belt as you continue to build your strategy.

5 Ways to Turn Negative Feedback into a Positive

Customer Review System, online marketing, Relationship Management, reviewsFebruary 13, 2018110Views 0Likes 0Comments

As a business owner, you're always trying to give your customers the best experience. You can't be perfect at pleasing everyone all the time, though - each customer comes to you with different expectations, and it's impossible to predict what all those expectations might be. What you can do, however, is learn how to handle feedback in a graceful way, so that you can turn any negative customer experiences into a positive. Here are five ways to do just that:

How Keywords Can Be a Big Key to Lead Generation for Small Business

Google Analytics, online marketing, Search Engine Optimization, SEOJanuary 31, 201897Views 0Likes 0Comments

When it comes to generating leads for your website, high traffic is the main goal, right? Not necessarily. Imagine that you run a site aimed toward retirees, and you see that a lot of people are visiting the site, but when you look at your analytics, you discover that most of your visitors are teenagers. That's not going to lead to many sales! While having a high volume of traffic is certainly a good sign, big numbers are not enough to push your conversion rates higher - you want the right people coming to your site, the ones who are in the target market for your product or service. This is where keywords come into play.

3 Online Marketing Resolutions You Should Have in 2018

marketing strategy, online marketingJanuary 25, 201872Views 0Likes 0Comments

Web Design is more about “Marketing” than Design

blogging, marketing strategy, online marketing, web designFebruary 8, 2017100Views 0Likes 0Comments

Web design is more about how you attract the right visitors than it is about how your website looks and feels. Don’t get me wrong however, the usability and flow of your website IS important. Though, marketing is where you need to focus your efforts, consistently review upcoming trends, and re-invent.

Web marketing is about developing powerful communication strategies using all of the popular social/niche media channels to drive traffic and generate qualified leads. It can include a social media marketing program, search engine optimization, research, integration … even how your business seems to appear and be marketed on LinkedIn.

Who strong is your website marketing? Find out what your score is here: https://website.grader.com/ and let us know.

What’s the Deal with Online Reviews?

online marketing, reviews, SalesSeptember 16, 201664Views 0Likes 0Comments

So online reviews … why are they important, and why are they needed as part of your reputation strategy?

If you’ve ever bought anything online, you’ve encountered a typical online review or “star” rating for a product. Though customer reviews range in thoroughness and comprehensibility, they do hold a powerful effect on the behavior of your audience.

88% have read reviews to determine the quality of a local business, and 88% of consumers say they trustonline reviews as much as personal recommendations. The trend keeps increasing over the years as well. This is why they are important.

Inbound Marketing for Small Business

Inbound Marketing, marketing strategy, online marketingJuly 25, 201647Views 0Likes 0Comments

Have you put any thought into taking your inbound marketing strategy to the next level? Even if you may be a bit behind the trend, it is never too late to get started!