Online Strategy Tools and Tips Roundup: March 2018

Can you believe it’s already spring? March was an exciting month for digital marketing; here are a few ideas and options to add to your tool belt as you continue to build your strategy.

1.  Start exploring your IoT options.  The internet of things is growing at an incredible rate.  With both business and home applications surging in 2017, it looks like things are accelerating even more in 2018.  The type of data that comes in from IoT devices can be useful to marketers in a number of new ways, so it’s worth your time to start looking into what kinds of data might be useful to your business, and how that data could help you serve your customers better.
2.  Mobile, mobile, mobile.  Sure, mobile marketing itself is nothing new, but with Google rolling out its first mobile-first index algorithm, there’s about to be a huge jump forward into giving mobile search top billing.  For marketers, this means that if you haven’t yet made mobile a priority in your own plans, the time to get on board is now.
3. AR may be edging forward over VR.  For all the talk of virtual reality during the past couple of years, it’s starting to look like AR is going to be easier and more cost-effective to implement in the short term.  With Apple leading the way for developers, look out for the recent explosion of AR apps to start infiltrating into the world of marketing, making it easier than ever before to take your customers through an immersive journey.
4. Blockchain is making its way into marketing.  It doesn’t matter if you don’t understand the first thing about bitcoin or cryptocurrencies – blockchain is so much more than that, and it’s making its way into the marketing world.  If you look at a list of the ways that blockchain could potentially help marketers</a>, you can see that it’s seriously powerful, and it’s going to make a huge impact in the way you can interact with your audience.  Blockchain is going to make internet marketing more secure, more honest, and more accurate.
These are the trends we’ve been hearing about a lot this past month, but have you noticed any others that you think are just as important?  Check out our resources section for more great tools to help you with your online strategy!
Cogo Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and nationally.