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How to Establish Yourself as a Thought Leader in 2020

The internet is a highly competitive place for businesses. Getting noticed is not easy in a sea of other companies who may be providing similar products or services; the key is to establish yourself as a thought leader so that people get to know you as one of the trusted names in your industry. Buyers now prefer to do their own research online rather than listening to sales pitches - here's how you can make sure that yours is the authoritative voice answering the questions your potential customers are asking.

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5 Tips for Marketing Through Challenging Times

As business owners we try to be ready for any eventuality, but even the most prepared and organized among us couldn't have predicted the situation we find ourselves in right now. With all of our lives turned upside-down and the economy reeling, the Covid-19 crisis has taken us all by surprise and left us wondering what we can do to make sure our businesses survive. Throughout this time of uncertainty, it's important to pause, take a breath, and then get back to work with these suggestions in mind.

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