The concept of a social media crisis is nothing new. Tales of people saying regretful things on the internet are nearly as old as the internet itself. The snag with online foot-in-mouth syndrome, however, is that unlike in real life, the things you say online continue to live on forever. Even if you delete the text in question, if someone has already drawn attention to it and reposted it, that text can still be spread around and read by countless numbers of people, long after you unsuccessfully tried to take back what you said.
