Google+

A Google Checklist For Your Website

Google+, Guide, SEOFebruary 15, 201791Views 0Likes 0Comments

According to Google, there are 4 criteria that you need to meet to increase your SEO, searchability, and how your potential customer can find you online.

1. Informative and useful content: what other webpages/profiles are ranking in Google for the keywords you want to rank for? How does the design, look and feel, and SEO of your website compare? What information do those sites have that you may be missing?

2. Credible: ways to build your credibility online are to build relationships and share comments and articles on other credible websites/profiles and display your awards and logos (i.e. BBB or Angie’s List Accredited badges).

3. Write well: do you have typos or incorrect facts and stats? Google does not rank websites that are poorly written. 4. Engaging content: would your target audience want to bookmark your webpage, share it, recommend it, or submit a comment? Think about this or discuss your ideas with a friend, industry expert, and/or business partner for added insight, perspective, and feedback.

Google Analytics and Social Media Metrics

Facebook, Google+, LinkedIn, SEO, Social Media, twitter, Using Social Media for BusinessJanuary 18, 2017125Views 0Likes 0Comments

Your social media and website presence should be integrated with one another in order to continuously drive traffic to your website. The next step would then be to measure your efforts so you can improve. Here is a helpful guide. Google Analytics provides you with data to see where your website visitors come from and understand how they maneuver through your site.

Google Requirements for Mobile Friendly Websites: Testing Tool

Blog, Full Service, Google+, mobile marketing, Search Engine Optimization, SEOApril 29, 2015129Views 0Likes 0Comments

What are Google’s requirements that all websites need in order to be mobile friendly? Did you know that if you don’t follow these requirements, then your search engine optimization (SEO) or Google ranking will suffer?
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On April 21, 2015 Google changed its ranking algorithms for searches conducted on mobile devices to factor in whether or not a website is mobile friendly. This change in the ranking algorithms affect:

Google Is Not the Only Search Engine

Google+, Search Engine Optimization, SEOApril 24, 201550Views 0Likes 0Comments

When we talk about SEO and search engine ranking, the automatic assumption is that we're talking about Google. While it's certainly true that Google is the most important and influential search engine at the moment, and possibly for the foreseeable future, it's also important to remember that Google has other things besides search in its sights. As Google integrates other features under the umbrella of its brand name, other search engines with more of a single-minded focus may be stepping into the spotlight, and if you're thinking about the future of your SEO strategy, you might want to keep other search engines in mind.

What is Social Selling and Why is it Important?

Blog, blogging, Facebook, Google+, LinkedIn, marketing strategy, Pinterest, Search Engine Optimization, SEO, Social Media, Social Policy, twitter, Using Social Media for BusinessApril 9, 2015145Views 0Likes 0Comments

Social selling is salespeople + social media + interaction with prospects = helping social buyers become customers.

Last-Minute Halloween Marketing Ideas

blogging, Facebook, Google+, marketing strategy, Pinterest, Social Media, twitter, Using Social Media for BusinessOctober 29, 201354Views 0Likes 0Comments

With Halloween quickly approaching, you may have been caught off-guard when it comes to taking advantage of the marketing opportunities in the year's spookiest holiday. No need to be afraid, though - there are still a few things you can do this week to capture the attention of your audience (and hopefully not scare them away!).

Why It’s Important to Stay Active on Social Media

Facebook, Google+, marketing strategy, mobile marketing, Pinterest, Social Media, twitter, Using Social Media for BusinessOctober 1, 2013102Views 0Likes 0Comments

Facebook and Twitter are always there. You can pop in and check your accounts, disappear for a couple of weeks, and when you come back, everything is just how you left it, people carrying on the global conversation without you. What you're not seeing, however, is what your silence is costing you in followers and potential customers. Here are some reasons why it's important to stay consistently active on your social media accounts.

Why You Must Think Before You Tweet!

blogging, Facebook, Google+, Pinterest, Social Media, Social Policy, twitter, Using Social Media for Business, websiteSeptember 17, 201384Views 0Likes 0Comments

The concept of a social media crisis is nothing new. Tales of people saying regretful things on the internet are nearly as old as the internet itself. The snag with online foot-in-mouth syndrome, however, is that unlike in real life, the things you say online continue to live on forever. Even if you delete the text in question, if someone has already drawn attention to it and reposted it, that text can still be spread around and read by countless numbers of people, long after you unsuccessfully tried to take back what you said.

Is It Time to Refresh Your Social Media Accounts?

Facebook, Google+, marketing strategy, Pinterest, Social Media, twitter, Using Social Media for BusinessAugust 27, 2013102Views 0Likes 0Comments

We all know the importance of periodic website redesign. Over time, you'll find that your site has outdated contact information, old photos that need updates, or design features that do not reflect current standards. However, though most of us keep up with our websites, often we don't give the same attention to our social media accounts.

How Author Rank Can Help Your Marketing

Google+, marketing strategyJuly 2, 201355Views 0Likes 0Comments

Google is continually coming out with new tools to help you with your marketing efforts, and to reward those who have good content and sound expertise with higher rankings in its search engine. One of the more recent and most misunderstood elements of Google's ranking algorithm is Author Rank, which ostensibly allows authors to associate things they write online with a relevant Google profile.

How to Get the Most out of Google+ Hangouts On Air

Google+January 8, 201366Views 0Likes 0Comments

In 2011, Google+ introduced an innovative addition to its popular Hangouts feature: the ability to broadcast a live stream from a Google Hangout to viewers all over the world. Initially, the Hangouts On Air service was only available to a handful of selected broadcasters, but as of May 2012, the feature is now available to everyone.