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A Google Checklist For Your Website

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According to Google, there are 4 criteria that you need to meet to increase your SEO, searchability, and how your potential customer can find you online.
1. Informative and useful content: what other webpages/profiles are ranking in Google for the keywords you want to rank for? How does the design, look and feel, and SEO of your website compare? What information do those sites have that you may be missing?
2. Credible: ways to build your credibility online are to build relationships and share comments and articles on other credible websites/profiles and display your awards and logos (i.e. BBB or Angie’s List Accredited badges).
3. Write well: do you have typos or incorrect facts and stats? Google does not rank websites that are poorly written. 4. Engaging content: would your target audience want to bookmark your webpage, share it, recommend it, or submit a comment? Think about this or discuss your ideas with a friend, industry expert, and/or business partner for added insight, perspective, and feedback.

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Multimedia Is Important in Online Marketing

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The word "dynamic" describes today's online experience! The early days of the web featured mostly static pages with lots of text and not much else. Though, the websites you see now are bursting with information of all kinds, with a lot of two-way interaction and audience engagement. The advent of multimedia, of course, has played a huge role in this evolution. As media quality has improved, things like images, video, and even live streaming have become not only possible, but commonplace.
Multimedia is everywhere nowadays. Intelligent marketers understand the need for incorporating a fair amount of multimedia into online marketing strategies. Even the smallest businesses with the simplest goals can still benefit from including multimedia as part of their campaigns.
Tip for small businesses: doing this can also open you up to a whole new level of engaging with potential customers.
 

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7 Things to Be Grateful For in Your Business

thanksgivingcornucopia-1789664_960_720.jpg The turkey has long been a symbol of thanksgiving and abundance and the cornucopia is a symbol of productivity. These symbols of abundance encourage us to honor our sources of nourishment, whether they are physical, emotional or spiritual. So this season, honor yourself as an entrepreneur and a spirited individual who has overcome much and nourished many.

There are many things to be grateful for in business and here are our top 7:

A Great Team: not all businesses have huge staffs, but each and every employee always has the chance to make a huge impact on your business. A Growing List of Tech Tools to Make Your Life Easier: there are so many options! So many tasks that can be completely automated! Your Online Connections: you have access to so many people, influencers and followers in different parts of the world. These people can have a huge impact on your business.

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Dieting + Your Business: 1 Common Principle

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What does losing weight or healthy eating have to do with marketing your business online?
I just read this article about “9 Ways to Replace Your Bad Habits With Good Ones” and point 6 caught my eye! It is about being aware of your vulnerable times. Is it early in the morning or after a long day at work (when you’re emotionally, physically, or cognitively exhausted) that you feel like your decision-making isn’t the sharpest?
The article reads: “research shows that your willpower reserves are depleted—you just don’t have enough to refrain from snappy statements. When you know you’ll be tired or when you find you’re worn out, put in a structure to support yourself.” This same principle can be applied to your business.
 

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