Dieting + Your Business: 1 Common Principle

BY Peg McDermott on Nov 04, 2016 / IN CEO, Guide, marketing strategy, Tips


What does losing weight or healthy eating have to do with marketing your business online?
I just read this article about “9 Ways to Replace Your Bad Habits With Good Ones” and point 6 caught my eye! It is about being aware of your vulnerable times. Is it early in the morning or after a long day at work (when you’re emotionally, physically, or cognitively exhausted) that you feel like your decision-making isn’t the sharpest?
The article reads: “research shows that your willpower reserves are depleted—you just don’t have enough to refrain from snappy statements. When you know you’ll be tired or when you find you’re worn out, put in a structure to support yourself.” This same principle can be applied to your business.
Be aware of your vulnerable times in your personal and professional life. Don’t play it too safe or too risky when you aren’t feeling your best. Everything, everyone and every situation has its weakness. Products have life-cycles (i.e. technology). Don’t over stock your inventory or hire too many employees because you are feeling worried or vulnerable about next quarter or the next trend. Services also have stronger sales seasons than others (i.e. moving services in the summer).
It’s best to have structure, along with a goal of finishing your plan, in order to save you the headaches and doubts … that so many of us feel after breaking our diets.
Awareness is key!
If you can pinpoint when you and/or your company feel vulnerable, then you can refrain from making mistakes during those times. You’ll be better able to capitalize on your peak times as well.
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