We all know the importance of periodic website redesign. Over time, you’ll find that your site has outdated contact information, old photos that need updates, or design features that do not reflect current standards. However, though most of us keep up with our websites, often we don’t give the same attention to our social media accounts.
It’s important to remember that the information on your social media accounts needs to be consistent with what is on your main website, both in terms of content and in terms of tone. For example, if your business address or telephone number has changed, it’s not enough just to update your site – you need to make sure the information is current on your Facebook page, Twitter account, and so forth. From time to time, it’s a good idea to go through the profile information all your social media accounts, and just make sure that everything matches up.
Likewise, if you have done any rebranding, it’s essential that you not confuse your customers and potential customers with inconsistencies. Any change in logo, company colors, or language style needs to be reflected across the board, on all your social media accounts as well as your website. Sometimes we get so caught up in the web redesign that we put social media accounts on the back burner, figuring that we’ll get around to updating those whenever we have extra time, a delay which sometimes ends up being drawn out indefinitely.
Put yourself in the position of your audience – if you see a business with a certain name whose visual presentation has a certain look and feel, you learn to recognize that company by those visual elements. If you then run across a Facebook page that looks completely different, at best you might be confused for a while, and at worst you might be convinced that you have the wrong company, and look elsewhere.
Take some time this week to have a quick look through all your social media accounts, making profile updates and refreshing items wherever necessary. It only takes a small amount of work to keep everything consistent, and the difference it makes to your visitors and to your brand is significant. In a sea of online brands, it’s important to give yourself the best possible chance of being recognized no matter where your audience finds you.
When was the last time you refreshed your social media accounts? Do you make an effort to keep them up to date?
