banner-cogo02.jpg

WHERE BUSINESSES GO TO GROW

5 Tips to Build Your Pinterest Following

Pinterest is one of those growing social networks that’s still somehow elusive to many people. Sometimes, if the nature of your product or service isn’t particularly visual, it can be difficult to see how to create boards with compelling content, and to build a following for those boards. If you’ve been having trouble getting your pinterest account to grow, here are five ways you can help get the ball rolling.

 

1. Interact. As with all social networks, too many business ignore the social aspect and go for the hard sell instead, which drives people away. Follow the boards of people in your niche and related niches, and make sure to comment on, fave, and repin their content as applicable. If you’re seen as friendly and approachable, more people will want to follow your account.

 

2. Stay on-topic. Remember that this is not your personal Pinterest account; keep your company branding in mind, and stick with boards that are related to your niche. It’s okay to create a couple of fun boards that deal with less formal aspects of what your company is about, but try not to go completely off-topic.

 

3. Boost awareness. Do your Facebook followers know you have a Pinterest account? How about your Twitter followers? Your blog readers? Mention your Pinterest account from time to time, and make sure you link to it on all your About pages.

 

4. Get ahead of the curve. Sure, repinning content from others is great, but you want to be first off the mark with some content, as well. Try to keep up with any new developments in your niche, and create pins for the content before others do. This will help you be seen as an expert rather than just a follower.

 

5. Don’t slack. Pinterest is one of those sites where more is better, for the most part, so pin away! Try not to let days go by where you don’t pin anything – even dozens of pins a day is fine. People like their feed to be chock full of new content. Keep an eye on quality, though – don’t just pin things for the sake of numbers, make sure your pins and repins make sense in the context of your business.

 

How much of your marketing efforts are spent on Pinterest? Where could you make beneficial changes in your strategy?

0
Subscribe