Your social media and website presence should be integrated with one another in order to continuously drive traffic to your website. The next step would then be to measure your efforts so you can improve. Here is a helpful guide. Google Analytics provides you with data to see where your website visitors come from and understand how they maneuver through your site.
Have you ever heard someone say or read this? Or have you thought this yourself? Social media has provided marketers with an entirely new set of tools and it can be confusing or daunting to keep up.
Don’t fight over social media followers, join in! It’s 6:00 pm EST and the big game is on. Time to party, no?
As with most success stories, tales of a meteoric social media campaign gone viral can make you believe that the same kind of success is right around the corner for you, too. You might imagine sitting back while the visitors roll in on your Twitter and Facebook pages, and while you wonder why you didn't get into social media marketing earlier.
