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To continue on with the third blog from our series, from questions asked during the May LinkedIn Power Formula for Sales & Marketing Success seminar, we have written this to debunk three myths.
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Myth 1: It is a social media faux pas to reach out to people you don’t know on LinkedIn
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False. LinkedIn was created as an online networking tool for people around the world, even for people you do not know. If you’d like to connect with someone, review their profile to see what you share in common, join a shared group that interests you, or ask one of your connections to introduce you to that person (if they are share a connection). If the member isn’t within your network, you can also use the Send InMail link to contact them. Click here for more tips on how to reach out to someone on LinkedIn.
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Myth 2: You cannot generate hard sales leads and revenue through LinkedIn
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False. You can generate leads via LinkedIn through groups, growing your connections, and more. You can join up to 50 groups. After you’ve joined a group, go to the Members page. You can run a filtered search and instantly create a list of ready-made prospects based on specific job titles, company names, location, etc. Also, make the time to send a personalized invitation. Just know that relying on the auto default email is ineffective.
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Myth 3: You don’t need a LinkedIn Company Page if you are a one-man company
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False. The two profiles are different. Having a LinkedIn Company Page in addition to your personal LinkedIn profile is another tool for you to get your brand online. Here are some benefits to having a LinkedIn Company Page as well: you can pay for sponsored updates, link all your employees together, and LinkedIn Company Pages are SEO-friendly. Just make sure you are selecting keywords that your ideal clients are likely to search for when looking for your services. Strategically place keywords throughout your descriptions. SEO results will be dependent on the quality of content you post.
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Look out for next week’s blog for the fourth and final blog of this series on questions from our LinkedIn Power Formula for Sales & Marketing Success training seminar.
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Need help with your LinkedIn profile or company page? Talk with us.
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